When connecting a Google Ads data source you can choose between 19 different report types:
Placeholder Feed Item - Deprecated 2025-03-13
If you are unsure about what report type to pick, Standard will most certainly cover most, if not all of your use cases.
The choices you make when connecting can also cause you to miss out on some data. See the troubleshooting article to learn more about the limitations of the different report types.
Which campaigns are available?
Google Ads serves as a hub for google products. Most campaigns created in a Google product (for example Local Services) will have its data available.
Campaign statuses and Campaigns without “activities”
Most campaigns regardless of status will be included in Funnel. However if a campaign hasn’t had any “activities” (no clicks, no impressions, no cost etc) for a given day it won’t be presented for that day.
For example this causes paused campaigns to not show up in Funnel during their paused period since they can’t have activities for the days when they are paused. Likewise, removed campaigns will not be included after the day when they were removed.
Report Fields
Some reports can be connected on different report levels and additional fields can sometimes be added. Bellow follows a full list of possible dimensions and metrics for each report type.
Standard report
Fields available in the Standard report type:
Dimensions:
Ad (legacy) (Only available on Ad level)
Ad Account Customer ID
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Custom Parameter (Only available on Ad level)
Ad Final Urls (Only available on Ad level)
Ad Final Mobile Urls (Only available on Ad level)
Ad Group Final Url Suffix (Only available on Ad or Ad Group level)
Ad Group ID (Only available on Ad or Ad Group level)
Ad Group Labels (Optional Dimension, only available on Ad or Ad Group level)
Ad Group Name (Only available on Ad or Ad Group level)
Ad Group Status (Only available on Ad or Ad Group level)
Ad Group Tracking Url Template (Only available on Ad or Ad Group level)
Ad Group Type (Only available on Ad or Ad Group level)
Ad ID (Only available on Ad or Asset level)
Ad Labels (Optional Dimension, only available on Ad level)
Ad Name (Only available on Ad level)
Ad Status (Only available on Ad level)
Ad Strenght (Only available on Ad level)
Ad Type (Only available on Ad or Asset level)
Advertising Sub Channel
App Ad Headlines (Only available on Ad level)
Asset (Only available on Asset level)
Asset ID (Only available on Asset level)
Asset Image URL (Only available on Asset level)
Asset Level (Only available on Asset level)
Asset Type (Only available on Asset level)
Asset Group Ad Strength (Only available on Asset Group level)
Asset Group Final Mobile Urls (Only available on Asset Group level)
Asset Group Final Urls (Only available on Asset Group level)
Asset Group ID (Only available on Asset Group level)
Asset Group Name (Only available on Asset Group level)
Asset Group Path 1 (Only available on Asset Group level)
Asset Group Path 2 (Only available on Asset Group level)
Bidding Strategy ID (Optional Dimension, only available on Campaign or Ad Group level)
Bidding Strategy Name (Optional Dimension, only available on Campaign or Ad Group level)
Bidding Strategy Type (Optional Dimension)
Campaign
Campaign Budget (local currency) (Only available on Campaign level)
Campaign Final Url Suffix
Campaign ID
Campaign Labels (Optional Dimension)
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Click Type (Optional Dimension) (Not available on Asset Group level)
Conversion category name (Only available on Campaign level and Ad Group level)
Conversion name (Only available on Campaign level and Ad Group level)
Conversion tracker Id (Only available on Campaign level and Ad Group level)
Creative Final Url Suffix (Only available on Ad level)
Creative Tracking Url Template (Only available on Ad level)
Ad Account Customer ID
Days to conversion (Optional Dimension) (Not available on Asset Group level)
Description (Only available on Ad level)
Description Line 1 (Only available on Ad level)
Description Line 2 (Only available on Ad level)
Device (Optional Dimension) (Not available on Asset Group level)
Display Upload Product Type (Only available on Ad level)
Display URL (Only available on Ad level)
Expanded Dynamic Search Ad Description (Only available on Ad level)
Expanded Dynamic Search Ad Description 2 (Only available on Ad level)
Expanded Text Ad Description 2 (Only available on Ad level)
Expanded Text Ad Headline 1 (Only available on Ad level)
Expanded Text Ad Headline 2 (Only available on Ad level)
Expanded Text Ad Headline 3 (Only available on Ad level)
Expanded Text Ad Path1 (Only available on Ad level)
Expanded Text Ad Path2 (Only available on Ad level)
External conversion source (Not available on Asset Group level)
Hour of day (Optional Dimension) (Not available on Asset Group level)
Image Ad Name
Image Height (Only available on Ad level)
Image URL (Only available on Ad level)
Image Width (Only available on Ad level)
Interaction Event Types (Not available on Asset level)
Network (with search partners) (Not available on Asset Group level)
New vs. Returning Customers (Optional Dimension) (Not available on Asset and Asset Group level)
Preview Image URL (Only available on Ad level)
Responsive Display Ad Call To Action Text (Only available on Ad level)
Responsive Display Ad Description (Only available on Ad level)
Responsive Display Ad Long Headline (Only available on Ad level)
Responsive Display Control Spec Asset Enhancements (Only available on Ad level)
Responsive Display Control Spec Enable Autogen Video (Only available on Ad level)
Responsive Display Headlines (Only available on Ad level)
Responsive Search Ad Description (Only available on Ad level)
Responsive Search Ad Path1 (Only available on Ad level)
Responsive Search Ad Path2 (Only available on Ad level)
Responsive Search Headlines (Only available on Ad level)
SKAN Ad Event Type*
SKAN Attribution Credit*
SKAN Conversion Value*
SKAN Source App ID*
SKAN User Type*
Target ROAS (Maximize Conversion)
Target ROAS (Ad Group) (Not available on Campaign level)
Target ROAS (Campaign)
Target ROAS (Shared Bidding Strategy) (Optional Dimension) (Only available on Campaign and Ad Group level)
Text Ad Headline (Only available on Ad level)
Youtube Video ID (Only available on Asset level)
Youtube Video Title (Only available on Asset level)
Metrics:
Active View Impressions (Not available on Asset and Asset Group level)
Active View Measurable Cost (Not available on Asset and Asset Group level)
Active View Measurable Impressions (Not available on Asset and Asset Group level)
All Conv.
All Conv. Rate
All Conv. Value
All Conv. By Conv. Date Rate (Not available on Asset and Asset Group level)
All conv. (by conv. time) (Not available on Asset and Asset Group level)
All conv. value (by conv. time) (Not available on Asset and Asset Group level)
All New Customer Lifetime Value (Not available on Asset and Asset Group level)
Asset App Installs (Only available on Asset level)
Avg. Cost
Avg. CPE
Avg. CPV
Campaign Daily Budget (Only available on Campaign level)
Campaign Total Budget (Only available on Campaign level)
Clicks
Conv. Rate (Clicks)
Conv. Rate (Interactions)
Conv. Value
Conversions
Conversions (by Conv. time) (Not available on Asset and Asset Group level)
Conv. value (by Conv. time) (Not available on Asset and Asset Group level)
Cost
Cost / All Conv.
Cost / Conv.
Cross-device Conv. (Not available on Asset level)
Engagement Rate (Not available on Asset Group level)
Engagements (Not available on Asset and Asset Group level)
Gmail Clicks To Website (Not available on Asset and Asset Group level)
Gmail Forwards (Not available on Asset and Asset Group level)
Gmail Saves (Not available on Asset and Asset Group level)
Impr. (absolute top) % (Not available on Asset Group level)
Impr. (top) % (Not available on Asset Group level)
Impressions
Interaction Rate (Not available on Asset level)
Interactions (Not available on Asset level)
Invalid Click Rate (Only available on Campaign level)
Invalid Clicks (Only available on Campaign level)
New Customer Lifetime Value (Not available on Asset and Asset Group level)
Phone Calls (Only available on Ad Group and Campaign level)
Phone Impressions (Only available on Ad Group and Campaign level)
PTR (Only available on Ad Group and Campaign level)
Revenue (Not available on Asset level)
Search Abs. Top IS – Estimated (Only available on Ad Group and Campaign level)
Search Impr. share – Estimated (Only available on Ad Group and Campaign level)
Search Impressions (Only available on Ad Group and Campaign level)
Search Lost IS (budget) – Estimated (Only available on Campaign level)
Search Lost IS (rank) – Estimated (Only available on Ad Group and Campaign level)
Search Top IS – Estimated (Only available on Ad Group and Campaign level)
SKAN Conversions*
Target CPA (Campaign)
Target CPA (Ad Group) (Not available on Campaign level)
Target ROAS (Maximize Conversion) †
Target ROAS (Ad Group) † (Not available on Campaign and Asset Group level)
Target ROAS (Campaign)
Target ROAS (Shared Bidding Strategy) (Optional Dimension) (Only available on Campaign and Ad Group level)
Total Absolute Top Impressions (Not available on Asset and Asset Group level)
Total Budget Lost Impressions – Estimated (Not available on Asset Group level)
Total Eligible Absolute Top Impressions – Estimated (Only available on Ad Group and Campaign level)
Total Eligible Impressions – Estimated (Only available on Ad Group and Campaign level))
Total Eligible Top Impressions – Estimated (Only available on Ad Group and Campaign level)
Total Rank Lost Impressions – Estimated (Not available on Asset Group level)
Total Top impressions (Not available on Asset and Asset Group level)
Value / All Conv.
Video Played To 25% (Optional Dimension, Not available on Asset and Asset Group level)
Video Played To 50% (Optional Dimension, Not available on Asset and Asset Group level)
Video Played To 75% (Optional Dimension, Not available on Asset and Asset Group level)
Video Played To 100% (Optional Dimension, Not available on Asset and Asset Group level)
Video impressions (Optional Dimension, Not available on Asset and Asset Group level)
Video Views (Not available on Asset and Asset Group level)
View Rate (Not available on Asset Group level)
View-through Conv.
Viewable Rate (Not available on Asset Group level)
Views (Not available on Asset and Asset Group level)
Views (25%) (Optional Dimension, Not available on Asset and Asset Group level)
Views (50%) (Optional Dimension, Not available on Asset and Asset Group level)
Views (75%) (Optional Dimension, Not available on Asset and Asset Group level)
Views (100%) (Optional Dimension, Not available on Asset and Asset Group level)
*SKAN conversion reporting will always be at campaign level, regardless of the data sources report level.
† These are percentages and when aggregated will show the max value and not the average or sum.
Geo Performance report
Fields available in the Geo Performance report type:
Dimensions:
Ad Account Customer ID
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
City (Optional Geo Dimension)
Conversion category name
Conversion name
Conversion tracker Id
Country (Optional Geo Dimension)
Device (Optional Dimension)
External conversion source
Metro (Optional Geo Dimension)
Network (with search partners) (Optional Dimension)
Postal code (Optional Geo Dimension)
Region (Optional Geo Dimension)
Metrics:
All Conv.
All Conv. Rate
All Conv. Value
Avg. Cost
Avg. CPV
Clicks
Conv. Rate (Clicks)
Conv. Rate (Interactions)
Conv. Value
Conversions
Cost
Cost / All Conv.
Cost / Conv.
Impressions
Interaction Rate
Interactions
Value / All Conv.
Video Views
View Rate
View-through Conv.
Views
User Location View
Fields available in the User Location View report type:
Dimensions:
Ad Account Customer ID
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
External conversion source
City (Optional Geo dimension)
Country (Optional Geo dimension)
Metro (Optional Geo dimension)
Most Specific Location
Postal Code (Optional Geo dimension)
Region (Optional Geo dimension)
Metrics:
All Conv.
All Conv. Rate
All Conv. Value
Avg. Cost
Avg. CPV
Clicks
Conversions
Conv. Rate (Clicks)
Conv. Rate (Interactions)
Conv. Value
Cost
Cost / All Conv.
Cost / Conv.
Impressions
Interaction Rate
Interactions
Value / All Conv.
Video Views
View-through Conv.
View Rate
Views
Location View
Fields available in the Location View report type:
Dimensions:
Ad Account Customer ID
Ad Account Name
Ad Account Timezone
Advertising Sub Channel
Bid Adjustment
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
Criterion Type
External conversion source
Targeted Location
Metrics:
All Conv.
All Conv. Rate
All Conv. Value
Avg. Cost
Avg. CPE
Avg. CPV
Clicks
Conv. Value
Conv. Rate (Clicks)
Conv. Rate (Interactions)
Conversions
Cost
Cost / All Conv.
Cost / Conv.
Engagement Rate
Engagements
Impressions
Interaction Rate
Interactions
Value / All Conv.
Video Views
View-through Conv.
View Rate
Views
Search Keyword Report
Fields available in the Search Keyword report type:
Dimensions:
Ad (Only available on Ad level)
Ad Account Customer Id
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Custom Parameter (Only available on Ad level)
Ad Final Urls (Only available on Ad level)
Ad Final Mobile Urls (Only available on Ad level)
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Labels (Optional Dimension, Only available on Ad Group and Ad level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group and Ad level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Ad ID (Only available on Ad level)
Ad Labels (Optional Dimension, Only available on Ad level)
Ad Name (Only available on Ad level)
Ad relevance (Optional dimension: Quality Score)
Ad Status (Only available on Ad level)
Ad Type (Only available on Ad level)
Advertising Sub Channel
App Ad Headlines (Only available on Ad level)
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Labels (Optional Dimension, Only available on Campaign level)
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Click Type (Optional Dimension)
Conversion category name
Conversion name
Conversion tracker Id
Creative Final url Suffix (Only available on Ad level)
Creative Tracking Url Template (Only available on Ad level)
Days to conversion (Optional Dimension)
Description (Only available on Ad level)
Description Line 1 (Only available on Ad level)
Description Line 2 (Only available on Ad level)
Device (Optional Dimension)
Display Upload Product Type (Only available on Ad level)
Display URL (Only available on Ad level)
Exp. CTR (Optional dimension: Quality Score)
Expanded Dynamic Search Ad Description (Only available on Ad level)
Expanded Dynamic Search Ad Description 2
Expanded Text Ad Description 2 (Only available on Ad level)
Expanded Text Ad Headline 1 (Only available on Ad level)
Expanded Text Ad Headline 2 (Only available on Ad level)
Expanded Text Ad Headline 3 (Only available on Ad level)
Expanded Text Ad Path 1 (Only available on Ad level)
Expanded Text Ad Path 2 (Only available on Ad level)
External conversion source
Gmail Clicks To Website
Gmail Forwards
Gmail Saves
Image Height (Only available on Ad level)
Image Width (Only available on Ad level)
Image URL (Only available on Ad level)
Keyword
Keyword Final Url Suffix (Optional Dimension, Available on Ad Group and Campaign level)
Keyword Final Urls (Optional Dimension, Available on Ad Group and Campaign level)
Keyword ID (Only available on Ad level)
Keyword Labels
Keyword Match Type (Optional Dimension)
Keyword Tracking Url Template (Optional Dimension, Available on Ad Group and Campaign level)
Keyword Url Custom Parameters (Optional Dimension, Available on Ad Group and Campaign level)
Landing page exp. (Optional dimension: Quality Score)
Network (with search partners)
Preview image URL (Only available on Ad level)
Quality Score (Optional Dimension)
Responsive Display Ad Call To Action Text (Only available on Ad level)
Responsive Display Ad Description (Only available on Ad level)
Responsive Display Ad Long Headline (Only available on Ad level)
Responsive Display Control Spec Assets Enhancements (Only available on Ad level)
Responsive Display Control Spec Enable Autogen Video (Only available on Ad level)
Responsive Display Headlines (Only available on Ad level)
Responsive Search Ad Description (Only available on Ad level)
Responsive Search Ad Path 1 (Only available on Ad level)
Responsive Search Ad Path 2 (Only available on Ad level)
Responsive Search Headlines (Only available on Ad level)
Revenue (Not available on Ad level)
Text Ad Headline (Only available on Ad level)
Metrics:
Active View Impressions
Active View Measurable Cost
Active View Measurable Impressions
All Conv.
All Conv. By Conv. Date Rate
All Conv. Rate
All Conv. Value
All conv. (by conv. time)
All conv. value (by conv. time)
Avg. Cost
Avg. CPE
Avg. CPV
Clicks
Conversions
Conversions (by Conv. time)
Conv. Value
Conv. value (by Conv. time)
Conv. Rate (Clicks)
Conv. Rate (Interactions)
Cost
Cost / All Conv.
Cost / Conv.
Engagements
Engagement Rate
Impressions
Impr. (absolute top) %
Impr. (top) %
Interactions
Interaction Rate
Search Abs. Top IS – Estimated (Only available on Ad Group and Campaign level)
Search Impr. share – Estimated (Only available on Ad Group and Campaign level)
Search Impressions
Search Lost IS (rank) – Estimated (Only available on Ad Group and Campaign level)
Search Top IS – Estimated (Only available on Ad Group and Campaign level)
Total Absolute Top Impressions
Total Eligible Absolute Top Impressions – Estimated (Only available on Ad Group and Campaign level)
Total Eligible Impressions – Estimated (Only available on Ad Group and Campaign level)
Total Eligible Top Impressions – Estimated (Only available on Ad Group and Campaign level)
Total Rank Lost Impressions – Estimated (Only available on Ad Group and Campaign level)
Total Top Impressions
Value / All Conv.
Video Played To 25% (Optional Dimension)
Video Played To 50% (Optional Dimension)
Video Played To 75% (Optional Dimension)
Video Played To 100% (Optional Dimension)
Video impressions (Optional Dimension)
Video Views
View Rate
View-through Conv.
Viewable Rate
Views
Views (25%) (Optional Dimension)
Views (50%) (Optional Dimension)
Views (75%) (Optional Dimension)
Views (100%) (Optional Dimension)
Search Terms Insights Report
Fields available in the Search Terms Insights report type:
Dimensions
Search Category
Metrics
Clicks
Conversions
Conv. Value
Impressions
Search Volume (max)
Search Volume (min)
Placement Report
Fields available in the Placement report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
Ad Account Customer ID
External conversion source
Gmail Clicks To Website
Gmail Forwards
Gmail Saves
Placement
Placement ID
Placement Link (Derived from optional dimensions)
Placement Type (Optional Dimension)
Placement URL (Optional Dimension)
Youtube Channel ID Placement (Optional Dimension)
Youtube Video ID Placement (Optional Dimension)
Metrics:
Active View Impressions
Active View Measurable Cost
Active View Measurable Impressions
All Conv.
All Conv. Rate
All Conv. Value
Avg. Cost
Avg. CPE
Avg. CPV
Clicks
Conversions
Conv. Rate
Cost
Cost / All Conv.
Cost / Conv.
Engagements
Engagement Rate
Impressions
Interactions
Interaction Rate
Conv. Value
Value / All Conv.
Viewable Rate
View-through Conv.
Views
Where Ads Showed
Fields available in the Where Ads Showed report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
Ad Account Customer ID
External conversion source
Placement Group
Placement Type
Placement URL
Placement
Metrics:
Active View Impressions
Active View Measurable Cost
Active View Measurable Impressions
All Conv.
All Conv. Rate
All Conv. Value
Avg. Cost
Avg. CPE
Avg. CPV
Clicks
Conversions
Conv. Rate
Cost
Cost / All Conv.
Cost / Conv.
Engagements
Engagement Rate
Impressions
Interactions
Interaction Rate
Conv. Value
Value / All Conv.
Viewable Rate
View-through Conv.
Views
Gender View
Fields available in the Gender View report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
Ad Account Customer ID
External conversion source
Gender
Gmail Clicks To Website
Gmail Forwards
Gmail Saves
Metrics:
Active View Impressions
Active View Measurable Cost
Active View Measurable Impressions
All Conv.
All Conv. Rate
All Conv. Value
Avg. Cost
Avg. CPE
Avg. CPV
Clicks
Conversions
Conv. Rate
Cost
Cost / All Conv.
Cost / Conv.
Engagements
Engagement Rate
Impressions
Interactions
Interaction Rate
Conv. Value
Value / All Conv.
Viewable Rate
View-through Conv.
Views
Age Range View
Fields available in the Age Range View report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel
Age Range
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
Ad Account Customer ID
External conversion source
Gmail Clicks To Website
Gmail Forwards
Gmail Saves
Metrics:
Active View Impressions
Active View Measurable Cost
Active View Measurable Impressions
All Conv.
All Conv. Rate
All Conv. Value
Avg. Cost
Avg. CPE
Avg. CPV
Clicks
Conversions
Conv. Rate
Cost
Cost / All Conv.
Cost / Conv.
Engagements
Engagement Rate
Impressions
Interactions
Interaction Rate
Conv. Value
Value / All Conv.
Viewable Rate
View-through Conv.
Views
Income Range View
Fields available in the Age Range View report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
Ad Account Customer ID
External conversion source
Gmail Clicks To Website
Gmail Forwards
Gmail Saves
Income Range
Metrics:
Active View Impressions
Active View Measurable Cost
Active View Measurable Impressions
All Conv.
All Conv. Rate
All Conv. Value
Avg. Cost
Avg. CPE
Avg. CPV
Clicks
Conversions
Conv. Rate
Cost
Cost / All Conv.
Cost / Conv.
Engagements
Engagement Rate
Impressions
Interactions
Interaction Rate
Conv. Value
Value / All Conv.
Viewable Rate
View-through Conv.
Views
Shopping Performance Report
Fields available in the Shopping Performance report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Network (with search partners) (with optional Click Search)
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Country of Sale
Feed Label
Brand (Optional Dimension)
Click Type (Optional Dimension)
Custom Label 0 (Optional Dimension)
Custom Label 1 (Optional Dimension)
Custom Label 2 (Optional Dimension)
Custom Label 3 (Optional Dimension)
Custom Label 4 (Optional Dimension)
Merchant ID (Optional Dimension)
Offer ID (Optional Dimension, known as Item ID in Google Ads)
Product Title (Optional Dimension)
Product Type (Level 1) (Optional Dimension)
Product Type (Level 2) (Optional Dimension)
Product Type (Level 3) (Optional Dimension)
Product Type (Level 4) (Optional Dimension)
Product Type (Level 5) (Optional Dimension)
Store ID (Optional Dimension)
Metrics:
All Conv.
All Conv. Value
Clicks
Click Share — Estimated (Optional)
Conv. Rate
Conv. Value
Conversions
Cost
Cost / All Conv.
Cost / Conv.
Cross-Sell Revenue
Cross-Sell Units Sold
Impressions
Lead Revenue
Lead Units Sold
Revenue
Search Clicks (with optional: Click Share)
Total Eligible Clicks — Estimated (with optional: Click Share)
Value / All Conv.
Search Query report
Fields available in the Search Query report type:
Dimensions:
Ad Account Name
Ad Account Timezone
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Campaign
Campaign ID
Campaign Status
Conversion category name
Conversion name
Conversion tracker Id
Device (Optional Dimension)
External conversion source
Keywords (Optional Dimension)
Search Term (Optional Dimension)
Search Term Match Type (Optional Dimensions)
Metrics:
All Conv.
All Conv. Value
Clicks
Conv. Rate (Clicks)
Conversions
Cost
Cost / All Conv.
Cost / Conv.
Conv. Value
Impressions
Interactions
Value / All Conv.
Video Performance report
Fields available in the Video Performance report type:
Dimensions:
Ad Account Final Url Suffix
Ad (Only available on Ad level)
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Custom Parameter (Only available on Ad level)
Ad Final Urls (Only available on Ad level)
Ad Final Mobile Urls (Only available on Ad level)
Ad Group Final Url Suffix (Only available on Ad or Ad Group level)
Ad Group ID (Only available on Ad or Ad Group level)
Ad Group Labels (Optional Dimension, only available on Ad or Ad Group level)
Ad Group Name (Only available on Ad or Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad or Ad Group level)
Ad Group Type (Only available on Ad or Ad Group level)
Ad ID (Only available on Ad level)
Ad Labels (Optional Dimension, only available on Ad level)
Ad Name (Only available on Ad level)
Ad Status (Only available on Ad level)
Ad Type (Only available on Ad level)
Advertising Sub Channel
App Ad Headlines (Only available on Ad level)
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Labels (Optional Dimension)
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
Creative Final Url Suffix (Only available on Ad level)
Creative Tracking Url Template (Only available on Ad level)
Ad Account Customer ID
Description (Only available on Ad level)
Description Line 1 (Only available on Ad level)
Description Line 2 (Only available on Ad level)
Display Upload Product Type (Only available on Ad level)
Display URL (Only available on Ad level)
Expanded Dynamic Search Ad Description (Only available on Ad level)
Expanded Dynamic Search Ad Description 2 (Only available on Ad level)
Expanded Text Ad Description 2 (Only available on Ad level)
Expanded Text Ad Headline 3 (Only available on Ad level)
Expanded Text Ad Path1 (Only available on Ad level)
Expanded Text Ad Path2 (Only available on Ad level)
External conversion source
Headline 1 (Only available on Ad level)
Headline 2 (Only available on Ad level)
Image Height (Only available on Ad level)
Image URL (Only available on Ad level)
Image Width (Only available on Ad level)
Responsive Display Ad Description (Only available on Ad level)
Responsive Display Ad Long Headline (Only available on Ad level)
Responsive Display Control Spec Asset Enhancements (Only available on Ad level)
Responsive Display Control Spec Enable Autogen Video (Only available on Ad level)
Responsive Display Headlines (Only available on Ad level)
Responsive Search Headlines (Only available on Ad level)
Responsive Search Ad Path1 (Only available on Ad level)
Responsive Search Ad Path2 (Only available on Ad level)
Text Ad Headline (Only available on Ad level)
Video Channel ID (Optional Dimension)
Video Duration (Optional Dimension)
Video ID (Optional Dimension)
Video Title (Optional Dimension)
Metrics:
All Conv.
All Conv. Value
Avg. CPE
Avg. CPV
Clicks
Conv. Rate
Conv. Value
Conversions
Cost
Cost / All Conv.
Cost / Conv.
Engagement Rate
Engagements
Impressions
Value / All Conv.
Video Played To 25%
Video Played To 50%
Video Played To 75%
Video Played To 100%
Video impressions
View Rate
Views
Views (25%)
Views (50%)
Views (75%)
Views (100%)
Landing Page report
Fields available in the Landing Page report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Campaign
Campaign ID
Campaign Status
Expanded landing page (Optional Dimension)
Metrics:
All Conv.
Clicks
Conv. Rate
Conversions
Cost
Cost / All Conv.
Cost / Conv.
Conv. Value
Impressions
Video Views
View Rate
Views
Audience Performance report
Fields available in the Audience Performance report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel (Only available on Ad Group level)
Audience
Audience ID
Bid Adjustment
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Conversion category name
Conversion name
Conversion tracker Id
Criterion ID
Criterion Type
Device (Optional Dimension)
External conversion source
Metrics:
Active View Impressions
Active View Measurable Cost
Active View Measurable Impressions
All Conv.
All Conv. Rate
All Conv. Value
All conv. (by conv. time)
All conv. value (by conv. time)
Avg. CPE
Avg. CPV
Avg. Cost
Clicks
Conv. Rate
Conv. Value
Conversions
Conversions (by Conv. time)
Conv. value (by Conv. time)
Cost
Cost / All Conv.
Cost / Conv.
Engagement Rate
Engagements
Gmail Clicks To Website
Gmail Forwards
Gmail Saves
Impressions
Interaction Rate
Interactions
Value / All Conv.
View Rate
View-through Conv.
Views
Call Details
Fields available in the Call Details report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group ID
Ad Group Name
Call Duration
Call Source
Call Status
Call Type
Call Start Time
Call End Time
Caller Area Code
Campaign
Campaign ID
Metrics:
Call Details: Number of calls
Call Duration Value
Click View
Fields available in the Click View report type:
Dimensions:
Ad Account Final Url Suffix
Ad Account Name
Ad Account Timezone
Ad Account Tracking Url Template
Ad Group Final Url Suffix (Only available on Ad Group level)
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Tracking Url Template (Only available on Ad Group level)
Ad Group Type (Only available on Ad Group level)
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Ad Account Customer ID
Google Click ID
Keyword (Optional Dimension)
Metrics:
Clicks
Measurement Click View
Fields available in the Measurement Click View report type:
Dimensions:
Campaign
Campaign ID
Ad Account Customer ID
Google Click ID
Keyword
Hotel Reconciliation
Fields available in the Hotel Reconciliation report type:
Dimensions:
Advertising Sub Channel
Campaign
Campaign Final Url Suffix
Campaign ID
Campaign Status
Campaign Tracking Url Template
Campaign Type
Campaign Url Custom Parameters
Check-in Date
Check-out Date
Commission ID
Hotel ID
Hotel Order ID
Hotel Reconciliation Status
Metrics:
Commission Rate
Expected Commission Cost
Value per Conversions by Conversion Date
Reconciled Value
Reach and Frequency
Reach and Frequency can not be aggregated, see this article for details.
When connecting a Reach and Frequency report, you will need to select a Time window. The Time window defines how many days the integration will attribute data for. A 1 day time window will download data and attribute data to that day. A 7 day time window will download seven days of data and attribute that to the last date. A 7 day time window is often used when you are interested in e.g. how many Unique Users saw your ad over a single week.
Dimensions:
Ad Account Name
Campaign
Campaign ID
Campaign Type
Metrics:
Avg. Impr. Freq. / User
Unique Users
Impression Share Metrics reports
Time window
Time window defines how many days the integration will attribute data for. A 1 day time window will download data and attribute data to that day. A 7 day time window will download seven days of data and attribute that to the last date. A 7 day time window is often used when you are interested in how much Search Impression Share you received for your campaign / ad group over a single week.
Standard Impression Share Metrics
Fields available in the “Impression Share” Metrics Standard report type:
Dimensions:
Ad Account Name
Ad Group ID (Only available on Ad Group level)
Ad Group Name (Only available on Ad Group level)
Ad Group Status (Only available on Ad Group level)
Campaign
Campaign ID
Campaign Status
Device (Optional dimension)
Keyword Match Type (Optional keyword dimensions)
Keyword (Optional keyword dimensions)
Keyword ID (Optional keyword dimensions)
Metrics:
Click Share (Only available on Campaign level, OR with keyword enabled)
Search Impr. share
Search Lost IS (budget) (Only available on Campaign level)
Search Lost IS (rank)
Search Absolute Top Impression Share
Search Top Impression Share
Hotel Impression Share Metrics
Fields available in the “Impression Share" Metrics Hotel report type:
Dimensions:
Booked Length of Stay
Campaign
Device
Geo Target Country
Hotel Center Id
Hotel Country
Partner Hotel Id
Window Days
Metrics:
Clicks
Conv. Rate
Conversions
Cost
Cost / Conv.
Hotel Eligible Impressions
Impressions
Search Absolute Top Impression Share
Search Impr. share
Search Top Impression Share
Conv. Value
Local Services Ads
Note: This report requires an MCC account.
Fields available in the Local Service Ad report type:
Dimensions:
Campaign
Campaign ID
LSA Account ID
LSA Business Name
Metrics:
LSA Rating Score
LSA Total Reviews
LSA Phone Lead Resp.
LSA Charged Leads
LSA Total Cost
LSA Phone Calls
LSA Connected Phone Calls
Local Services Leads
Note: This report requires an MCC account.
Fields available in the Local Service Leads report type:
Dimensions:
Campaign
Campaign ID
LSA Lead ID
LSA Lead Category ID
LSA Lead Service ID
LSA Lead Charged
LSA Lead Status
LSA Lead Creation Date Time
LSA Lead Type