We have two different data sources for Twitter:

  • Twitter (for advertising data)
  • Twitter Organic

For both data sources the common metric Click is the metric Link Clicks from Twitter. 

You can change the rules of a common metric, to do that create a custom metric from a template and then you can use that metric for the new rules.

Note for Twitter Organic: If you have a Twitter ad account, we can get data for the tweets that are created after the ad account and the last 3200 tweets.
For users that don't have a Twitter ad account we can only get data for the last 3200 tweets.

Twitter (for advertising)

Report types

Choose between: Campaign, Ad Group, Promoted Tweet, Media Creative or Reach & Frequency*. 

*Note that the Reach & Frequency report only contains non-aggregatable metrics.

Additional segmentation

There is no additional segmentation by default. If you wish you can select the following segmentations:

  • Platform
  • Location / Country
  • Location / Metro
  • Location / Region
  • Location / Postal Code
  • Audience
  • Keyword
  • Similar to followers of user
  • Age
  • Gender

Time window

For the Reach & Frequency report you select a time window. This determines the number of days worth of data that will be included for a certain date in Funnel.
For example, choosing 7 days means that the date 2020-11-07 includes data for 2020-11-01 to 2020-11-07.

  • 1 Day
  • 7 Days
  • 30 Days
  • Month to Date

Dimensions

Campaign report

  • Campaign:
    The name of a campaign.
  • Campaign ID:
    The unique identifier of a campaign.
  • Ads Account ID:
    The twitter advertiser account ID for a campaign.
  • Placement:
    The place where a campaign can be displayed.

Ad group report

  • Campaign report dimensions
  • Ad Group:
    The name of an ad group.
  • Ad Group ID:
    The unique identifier of an ad group.
  • Bid Type:
    The bidding mechanism for an ad group.
  • Objective:
    The campaign objective for an ad group.
  • Optimization:
    The optimization setting to use with an ad group.

Promoted Tweet report

  • Campaign report dimensions
  • Ad group report dimensions
  • Created At:
    The creation time of a tweet in UTC timezone.
  • Created At (ISO):
    The creation time of a tweet in UTC timezone and ISO-8601 format.
  • Tweet ID:
    The unique identifier of a tweet.
  • Tweet Text:
    The text of a tweet.
  • Card Name:
    The name of the card used in a tweet.
  • Card Type:
  • Card Website URL:
  • Card ID:
    The unique identifier of the card used in a tweet.
  • Twitter User ID:
    The unique identifier of the user linked to a specific tweet.
  • Post Type*:
    The type of uploaded media of a tweet.

Media Creative report

  • Campaign report dimensions
  • Ad group report dimensions
  • Account Media ID:
    The unique identifier of an account media.
  • Media Key:
  • Media URL:
  • Landing URL:
    The url that a user will land on when clicking on a creative.
  • Vast URL:

Reach & Frequency report

  • Campaign:
    The name of a campaign.
  • Campaign ID:
    The unique identifier of a campaign.

Metrics

All report types except Reach & Frequency

  • App Clicks:
    Total number of clicks to install or open an app.
  • Billed Engagements:
    Total number of billed engagements.
  • CR Custom conversions:
  • CR Downloads:
  • CR Sign ups:
  • Card Engagements:
    The total number of card engagements.
  • Carousel Swipes:
    The total number of carousel swipes.
  • Clicks:
    The total number of clicks to install or open an app.
  • Cost per custom conversion:
  • Cost per download:
  • Cost per purchase:
  • Custom Conversions:
  • Custom Order Quantity:
    The order quantity of the custom conversions, e.g. 1 unit.
  • Custom Order Quantity Engagement:
  • Custom Order Quantity View:
  • Custom Post Engagement:
    The count of when a user views an ad and completes a custom conversion within your chosen post view attribution window.
  • Custom Post View:
  • Custom Sale Amount:
    The amount of sales from using a custom conversion tag.
  • Custom Sale Amount Engagement:
    The amount of sales resulting from engagements for a custom conversion tag.
  • Custom Sale Amount View:
    The amount of sales resulting from the purchase view conversion tag.
  • Downloads:
    The total amount of downloads.
  • Downloads Order Quantity:
    The total amount of order quantities.
  • Downloads Order Quantity Engagement:
    The amount
  • Downloads Order Quantity View:
  • Downloads Post Engagement:
    The count of when a user downloads within your chosen post engagement attribution window.
  • Downloads Post View:
    The count of when a user views your ad and downloads within your chosen post view attribution window.
  • Downloads Sale Amount:
    The amount of sales from using a download conversion tag.
  • Downloads Sale Amount Engagement:
    The amount of sales resulting from engagements for a download conversion tag.
  • Downloads Sale Amount View:
    The amount of sales resulting from the download view conversion tag.
  • Engagements:
    The count of all clicks on a tweet, including retweets, replies, likes, poll votes, and hashtag clicks.
  • Follows:
    The total number of followers generated from a tweet, including earned.
  • Impressions:
    The total number of times an ad is shown to users, including earned.
  • Likes:
    The total number of people who liked an ad by clicking the heart button.
  • Link Clicks:
    The total number of clicks on linked URLs
  • Media Engagements:
  • Media Views:
  • Mobile conversion achievements unlocked*:
  • Mobile conversion add to carts*:
  • Mobile conversion installs*:
  • Mobile conversion levels achieved*:
  • Poll Card Vote:
  • Purchases:
  • Purchases Order Quantity:
  • Purchases Order Quantity Engagement:
  • Purchases Order Quantity View:
  • Purchases Post Engagement:
  • Purchases Post View:
  • Purchases Sale Amount:
  • Purchases Sale Amount Engagement:
  • Purchases Sale Amount View:
  • Qualified Impressions:
  • Replies:
  • Retweets:
  • Sign Ups:
  • Sign Ups Order Quantity:
  • Sign Ups Order Quantity Engagement:
  • Sign Ups Order Quantity View:
  • Sign Ups Post Engagement:
  • Sign Ups Post View:
  • Sign Ups Sale Amount:
  • Sign Ups Sale Amount Engagement:
  • Sign Ups Sale Amount View:
  • Site Visits:
  • Site Visits Order Quantity:
  • Site Visits Order Quantity Engagement:
  • Site Visits Order Quantity View:
  • Site Visits Post Engagement:
  • Site Visits Post View:
  • Site Visits Sale Amount:
  • Site Visits Sale Amount Engagement:
  • Site Visits Sale Amount View:
  • Spend:
  • Tweets Send:
  • Video 3s 100pct Views:
  • Video CTA Clicks:
  • Video Content Starts:
  • Video Played 100%:
  • Video Played 75%:
  • Video Played 50%:
  • Video Played 25%:
  • Video Total Views:

Reach & Frequency report

  • Reach:
  • Average Frequency:

Twitter organic

Report types

Choose between: Tweet Activity and User Insights*.

*Note that the User Insights report only contains non-aggregatable metrics and only fetches today's data, i.e historical data is only available as far back as the day you connected the source.

Dimensions

Tweet Activity report

  • Tweet ID:
  • Tweet Text:
  • Card name:
  • Created At:
  • Created At (ISO):
  • In Reply To Status ID:
  • Post Thumbnail URL:
  • Post URL*:
  • Post Type*:
  • Twitter User ID:

User Insights report

  • Screen Name:
  • Name:

Metrics

Tweet Activity report

  • App Clicks:
  • Card Engagements:
  • Clicks:
  • Engagements:
  • Follows:
  • Impressions:
  • Likes:
  • Link Clicks:
  • Qualified Impressions:
  • Replies:
  • Retweets:
  • Video 3s 100pct Views:
  • Video CTA Clicks:
  • Video Content Starts:
  • Video Played 100%:
  • Video Played 75%:
  • Video Played 50%:
  • Video Played 25%:
  • Video Total Views:

User Insights report

  • Followers:
  • Following:
  • Tweets:

*Post Type's possible values includes photo, video, and animated_gif. This field is only available if a native media object has been ‘attached’ to the Tweet.

*Mobile conversion stats are available only to advertiser accounts enabled for MACT.

*Post URL for Twitter Organic will only be populated for Tweets containing media. For  Tweets not containing media, a post url can still be created through a custom dimension, both for Twitter and Twitter Organic:

Note:
Some Twitter organic data sources will have a text on them saying "X days of data from a tweet creation". This means that the Twitter account in question has too many tweets for us to be able to download information about them indefinitely. To cope with the amount of tweets we limit the data collection for these the tweets in these accounts to X days from the creation of each tweet. 

Did this answer your question?