Report types
Choose between: Campaign, Ad Group, Promoted Tweet, Media Creative or Reach & Frequency.
Additional segmentation
There is no additional segmentation by default. If you wish you can select the following segmentations:
Platform
Location / Country
Location / Metro
Location / Region
Location / Postal Code
Audience
Keyword
Similar to followers of user
Age
Gender
Time window
For the Reach & Frequency report you select a time window. This determines the number of days worth of data that will be included for a certain date in Funnel.
For example, choosing 7 days means that the date 2020-11-07 includes data for 2020-11-01 to 2020-11-07.
1 Day
7 Days
30 Days
Month to Date
Dimensions
Campaign report
Campaign:
The name of a campaign.Campaign ID:
The unique identifier of a campaign.Ads Account ID:
The twitter advertiser account ID for a campaign.Placement:
The place where a campaign can be displayed.
Ad group report
Campaign report dimensions
Ad Group:
The name of an ad group.Ad Group ID:
The unique identifier of an ad group.Bid Strategy:
The bidding mechanism for an ad group. Was previously called 'Bid Type'.Goal:
The optimization setting an ad group.Objective:
The campaign objective for an ad group.
Promoted Tweet report
Campaign report dimensions
Ad group report dimensions
Ad Name:
The Ad Name as displayed in Twitter's UI.
Derived from Tweet Name, or Card Name if Tweet Name is not populated.
Created At:
The creation time of a tweet in UTC timezone.Created At (ISO):
The creation time of a tweet in UTC timezone and ISO-8601 format.Card ID:
The unique identifier of the card used in a tweet. Based on the Card URI.Card Media URL:
The URL for the media in a card.Card Name:
The name of the card used in a tweet.Card Type:
The type of the card used in a tweet.Card Website URL:
The website URL linked in the card.Tweet ID:
The unique identifier of a tweet.Tweet Name:
The name of the Tweet.
Tweet Text:
The text of a tweet.Twitter User ID:
The unique identifier of the user linked to a specific tweet.Post Type*:
The type of uploaded media of a tweet.
Media Creative report
Campaign report dimensions
Ad group report dimensions
Account Media ID
Media Key
Media URL
Landing URL
Vast URL
Reach & Frequency report
Campaign:
The name of a campaign.Campaign ID:
The unique identifier of a campaign.
Metrics
All report types except Reach & Frequency
* = Several metrics prefixed with the same name.
App Clicks:
Number of app install or app open attempts.Billed Engagements:
Total number of billed engagements.CR Custom conversions:
Custom conversions divided by Clicks.CR Downloads:
Downloads divided by Clicks.CR Sign ups:
Sign ups divided by Clicks.Card Engagements:
The total number of card engagements.Carousel Swipes:
The total number of carousel swipes.Clicks:
Total number of clicks, including favorites and other engagements.Cost per custom conversion:
Cost divided by Custom conversions.Cost per download:
Cost divided by Downloads.Cost per purchase:
Cost divided by Purchases.Custom Conversions:
Total number of custom conversions. The sum of post view, post engagement, and assisted custom conversions for both your website and mobile app.Custom Order Quantity:
The order quantity of the custom conversions, e.g. 1 unit.Custom Order Quantity Engagement
Custom Order Quantity View
Custom Post Engagement:
The count of when a user views an ad and completes a custom conversion within your chosen post view attribution window.Custom Post View
Custom Sale Amount:
The amount of sales from using a custom conversion tag.Custom Sale Amount Engagement:
The amount of sales resulting from engagements for a custom conversion tag.Custom Sale Amount View:
The amount of sales resulting from the purchase view conversion tag.Downloads:
The total amount of Downloads.Downloads Order Quantity:
The total amount of order quantities.Downloads Order Quantity Engagement
Downloads Order Quantity View
Downloads Post Engagement
Downloads Post View
Downloads Sale Amount:
The amount of sales from using a download conversion tag.Downloads Sale Amount Engagement:
The amount of sales resulting from engagements for a download conversion tag.Downloads Sale Amount View:
The amount of sales resulting from the download view conversion tag.Engagements:
The count of all clicks on a tweet, including retweets, replies, likes, poll votes, and hashtag clicks.Follows:
The total number of followers generated from a tweet, including earned.Impressions:
The total number of times an ad is shown to users, including earned.Likes:
The total number of people who liked an ad.Link Clicks:
Total clicks on the link or Website Card in an ad, including earned.Media Engagements:
Total clicks on your media, including videos, GIFs, and images.Media Views:
Total views (autoplay and click) of your media across videos, GIFs, and images.Mobile conversion achievements unlocked*:
Breakdown of mobile app conversions of type ACHIEVEMENT_UNLOCKED by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion add to carts*:
Breakdown of mobile app conversions of type ADD_TO_CART by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion checkouts initiated*:
Breakdown of mobile app conversions of type CHECKOUT_INITIATED by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion installs*:
Breakdown of mobile app conversions of type INSTALL by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion levels achieved*:
Breakdown of mobile app conversions of type LEVEL_ACHIEVED by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion updates*:
Breakdown of mobile app conversions of type UPDATE by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion tutorials completed*:
Breakdown of mobile app conversions of the type TUTORIALS_COMPLETE by post_view, post_engagement, assisted, order_quantity and sale amount.Mobile conversion searches*:
Breakdown of mobile app conversions of the type SEARCH by post_view, post_engagement, assisted, order_quantity and sale amount.Mobile conversion content views*:
Breakdown of mobile app conversions of the type CONTENT_VIEW by post_view, post_engagement, assisted, order_quantity and sale amount.Mobile conversion sign-ups*:
Breakdown of mobile app conversions of the type SIGN_UP by post_view, post_engagement, assisted, order_quantity and sale amount.Mobile conversion purchases*:
Breakdown of mobile app conversions of the type PURCHASE by post_view, post_engagement, assisted, order_quantity and sale amount.Poll Card Vote:
Total number of votes in a Twitter poll.Purchases:
Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app.Purchases Order Quantity:
The order quantity of the purchase, e.g. 1 unit.Purchases Order Quantity Engagement
Purchases Order Quantity View
Purchases Post Engagement
Purchases Post View:
The total count of Purchases Post View.Purchases Sale Amount:
The total sale amount of the purchase.Purchases Sale Amount Engagement
Purchases Sale Amount View
Qualified Impressions:
The total count of qualified impressions.Replies:
A count of how many times the Tweet has been replied to.Retweets:
A count of how many times the Tweet has been Retweeted.Sign Ups:
The total amount of Sign Ups. Sign Ups is now called 'Leads' in the Twitter UI.Sign Ups Order Quantity:
The order quantity of Sign Ups, e.g. 1 unit.Sign Ups Order Quantity Engagement
Sign Ups Order Quantity View
Sign Ups Post Engagement
Sign Ups Post View:
The total count of Sign Up Post View.Sign Ups Sale Amount:
The total sale amount of the Sign Ups.Sign Ups Sale Amount Engagement
Sign Ups Sale Amount View
Site Visits:
The total number of site visits.Site Visits Order Quantity:
The order quantity of Site Visits, e.g. 1 unit.Site Visits Order Quantity Engagement
Site Visits Order Quantity View
Site Visits Post Engagement
Site Visits Post View:
The total count of Site Visits Post View.Site Visits Sale Amount:
The total sale amount of the Sale Visits.Site Visits Sale Amount Engagement
Site Visits Sale Amount View
Spend
Tweets Send
Video 3s 100pct Views:
Total number of views where at least 3 seconds were played while 100% in view.Video CTA Clicks:
Total clicks on the call to action.Video Content Starts:
Total number of video playback starts.Video Played 100%:
Total number of views where at least 100% of the video was viewed.Video Played 75%:
Total number of views where at least 75% of the video was viewed.Video Played 50%:
Total number of views where at least 50% of the video was viewed.Video Played 25%:
Total number of views where at least 25% of the video was viewed.Video Total Views:
Total number of video views.
Reach & Frequency report
Reach:
The approximate reach according to Twitter.Average Frequency:
The average frequency according to Twitter.