We have two different data sources for Twitter:

  • Twitter (for advertising data)
  • Twitter Organic

For both data sources the common metric Click is the metric Link Clicks from Twitter. 

You can change the rules of a common metric, to do that create a custom metric from a template and then you can use that metric for the new rules.

Note for Twitter Organic: If you have a Twitter ad account, we can get data for the tweets that are created after the ad account and the last 3200 tweets.
For users that don't have a Twitter ad account we can only get data for the last 3200 tweets.

Twitter (for advertising)

Dimension Levels

Choose between: campaign, ad group and promoted tweets. 

Additional segmentation

There is no additional segmentation by default. If you wish you can select the following segmentations:

  • Platform
  • Location / Country
  • Location / Metro
  • Location / Region
  • Location / Postal Code
  • Audience

Dimensions

Campaign report

  • Bid Type
  • Campaign
  • Campaign ID
  • Ads Account ID (Twitter Advertiser Account ID)

Ad group report

  • Campaign report dimensions
  • Ad Group
  • Ad Group ID
  • Bid Type
  • Objective
  • Optimization

Promoted Tweet report

  • Campaign report dimensions
  • Ad group report dimensions
  • Created At
  • Created At (ISO)
  • Tweet ID
  • Tweet Text
  • Card Name
  • Card Type
  • Card Website URL
  • Twitter User ID
  • Post Type*

Media Creative report

  • Campaign report dimensions
  • Ad group report dimensions
  • Account Media ID
  • Media Key
  • Media URL
  • Landing URL
  • Vast URL

Metrics

  •  App Clicks
  •  Billed Engagements
  •  CR Custom conversions
  •  CR Downloads
  •  CR Sign ups
  •  Card Engagements
  •  Carousel Swipes
  •  Clicks
  •  Cost per custom conversion
  •  Cost per download
  •  Cost per purchase
  •  Custom Conversions
  •  Custom Order Quantity
  •  Custom Order Quantity Engagement
  •  Custom Order Quantity View 
  •  Custom Post Engagement
  •  Custom Post View
  •  Custom Sale Amount
  •  Custom Sale Amount Engagement
  •  Custom Sale Amount View
  •  Downloads
  •  Downloads Order Quantity
  •  Downloads Order Quantity Engagement
  •  Downloads Order Quantity View
  •  Downloads Post Engagement
  •  Downloads Post View
  •  Downloads Sale Amount
  •  Downloads Sale Amount Engagement
  •  Downloads Sale Amount View
  •  Engagements
  •  Follows
  •  Impressions
  •  Likes
  •  Link Clicks
  •  Media Engagements
  •  Media Views
  • Mobile conversion achievements unlocked*
  • Mobile conversion add to carts*
  • Mobile conversion installs*
  • Mobile conversion levels achieved*
  •  Poll Card Vote
  •  Purchases
  •  Purchases Order Quantity
  •  Purchases Order Quantity Engagement
  •  Purchases Order Quantity View
  •  Purchases Post Engagement
  •  Purchases Post View
  •  Purchases Sale Amount
  •  Purchases Sale Amount Engagement
  • Purchases Sale Amount View
  •  Qualified Impressions
  •  Replies
  •  Retweets
  •  Sign Ups
  •  Sign Ups Order Quantity
  •  Sign Ups Order Quantity Engagement
  •  Sign Ups Order Quantity View
  •  Sign Ups Post Engagement
  •  Sign Ups Post View
  •  Sign Ups Sale Amount
  •  Sign Ups Sale Amount Engagement
  •  Sign Ups Sale Amount View
  •  Site Visits
  •  Site Visits Order Quantity
  •  Site Visits Order Quantity Engagement
  •  Site Visits Order Quantity View
  •  Site Visits Post Engagement
  •  Site Visits Post View
  •  Site Visits Sale Amount
  •  Site Visits Sale Amount Engagement
  •  Site Visits Sale Amount View
  •  Spend
  •  Tweets Send
  •  Video 3s 100pct Views
  •  Video CTA Clicks
  •  Video Content Starts
  •  Video MRC Views
  •  Video Played 100%
  •  Video Played 25%
  •  Video Played 50%
  •  Video Played 75%
  •  Video Total Views

Twitter organic

Dimensions

  • Tweet ID
  • Tweet Text
  • Card name
  • Created At
  • Created At (ISO)
  • In Reply To Status ID
  • Post Thumbnail URL
  • Post URL*
  • Post Type*
  • Twitter User ID

Metrics

  •  App Clicks
  •  Card Engagements
  •  Clicks
  •  Engagements
  •  Follows
  •  Impressions
  •  Likes
  •  Link Clicks
  •  Qualified Impressions
  •  Replies
  •  Retweets
  •  Video 3s 100pct Views
  •  Video CTA Clicks
  •  Video Content Starts
  •  Video MRC Views
  •  Video Played 100%
  •  Video Played 25%
  •  Video Played 50%
  •  Video Played 75%
  •  Video Total Views

*Post Type's possible values includes photo, video, and animated_gif. This field is only available if a native media object has been ‘attached’ to the Tweet.

*Mobile conversion stats are available only to advertiser accounts enabled for MACT.

*Post URL for Twitter Organic will only be populated for Tweets containing media. For  Tweets not containing media, a post url can still be created through a custom dimension, both for Twitter and Twitter Organic:

Note:
Some Twitter organic data sources will have a text on them saying "X days of data from a tweet creation". This means that the Twitter account in question has too many tweets for us to be able to download information about them indefinitely. To cope with the amount of tweets we limit the data collection for these the tweets in these accounts to X days from the creation of each tweet. 

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