Standard report aggregation
Standard reports are aggregated per day on reporting level and, optionally, segment.
Report levels
Campaign
Campaign, Ad Group
Campaign, Ad Group, Promoted Post
Campaign, Ad Group, Media Creative
Segments
Platform
Location / Country
Location / Metro
Location / Region
Location / Postal Code
Audience
Keyword
Similar to followers of user
Age
Gender
Reach & Frequency report aggregation
Reach & Frequency reports are aggregated on the Campaign reporting level and a time window. This determines the number of days worth of data that will be included for a certain date in Funnel. For example, choosing 7 days means that the date 2020-11-07 includes data for 2020-11-01 to 2020-11-07.
Time windows
1 Day
7 Days
30 Days
Month to Date
Dimensions
Each standard reporting level has has access to the following dimensions in addition to any dimensions from a preceding reporting level.
Campaign report
Campaign:
The name of a campaign.Campaign ID:
The unique identifier of a campaign.Ads Account ID:
The x advertiser account ID for a campaign.Placement:
The place where a campaign can be displayed.
Ad group report
Ad Group:
The name of an ad group.Ad Group ID:
The unique identifier of an ad group.Bid Strategy:
The bidding mechanism for an ad group. Was previously called 'Bid Type'.Goal:
The optimization setting an ad group.Objective:
The campaign objective for an ad group.
Promoted Post report
Ad Name:
The Ad Name as displayed in X's UI.
Derived from Post Name, or Card Name if Post Name is not populated.
Created At:
The creation time of a post in UTC timezone.Created At (ISO):
The creation time of a post in UTC timezone and ISO-8601 format.Card ID:
The unique identifier of the card used in a post. Based on the Card URI.Card Media URL:
The URL for the media in a card.Card Name:
The name of the card used in a post.Card Type:
The type of the card used in a post.Card Website URL:
The website URL linked in the card.Post ID:
The unique identifier of a post.Post Name:
The name of the Post.
Post Text:
The text of a post.X User ID:
The unique identifier of the user linked to a specific post.Post Type*:
The type of uploaded media of a post.
Media Creative report
Account Media ID
Media Key
Media URL
Landing URL
Vast URL
Reach & Frequency report
Reach & Frequency reports only have access to Campaign dimensions.
Campaign:
The name of a campaign.Campaign ID:
The unique identifier of a campaign.
Metrics
Standard reporting metrics
In addition to the following standard Metrics, the Campaign, Ad Group and Promoted Post reports are able to display a limited set of web-attributed custom conversion fields.
App Clicks:
Number of app install or app open attempts.Billed Engagements:
Total number of billed engagements.CR Custom conversions:
Custom conversions divided by Clicks.CR Downloads:
Downloads divided by Clicks.CR Sign ups:
Sign ups divided by Clicks.Card Engagements:
The total number of card engagements.Carousel Swipes:
The total number of carousel swipes.Clicks:
Total number of clicks, including favorites and other engagements.Cost per custom conversion:
Cost divided by Custom conversions.Cost per download:
Cost divided by Downloads.Cost per purchase:
Cost divided by Purchases.Custom Conversions:
Total number of custom conversions. The sum of post view, post engagement, and assisted custom conversions for both your website and mobile app.Custom Order Quantity:
The order quantity of the custom conversions, e.g. 1 unit.Custom Order Quantity Engagement
Custom Order Quantity View
Custom Post Engagement:
The count of when a user views an ad and completes a custom conversion within your chosen post view attribution window.Custom Post View
Custom Sale Amount:
The amount of sales from using a custom conversion tag.Custom Sale Amount Engagement:
The amount of sales resulting from engagements for a custom conversion tag.Custom Sale Amount View:
The amount of sales resulting from the purchase view conversion tag.Downloads:
The total amount of Downloads.Downloads Order Quantity:
The total amount of order quantities.Downloads Order Quantity Engagement
Downloads Order Quantity View
Downloads Post Engagement
Downloads Post View
Downloads Sale Amount:
The amount of sales from using a download conversion tag.Downloads Sale Amount Engagement:
The amount of sales resulting from engagements for a download conversion tag.Downloads Sale Amount View:
The amount of sales resulting from the download view conversion tag.Engagements:
The count of all clicks on a post, including reposts, replies, likes, poll votes, and hashtag clicks.Follows:
The total number of followers generated from a post, including earned.Impressions:
The total number of times an ad is shown to users, including earned.Likes:
The total number of people who liked an ad.Link Clicks:
Total clicks on the link or Website Card in an ad, including earned.Media Engagements:
Total clicks on your media, including videos, GIFs, and images.Media Views:
Total views (autoplay and click) of your media across videos, GIFs, and images.Mobile conversion achievements unlocked*:
Breakdown of mobile app conversions of type ACHIEVEMENT_UNLOCKED by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion add to carts*:
Breakdown of mobile app conversions of type ADD_TO_CART by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion checkouts initiated*:
Breakdown of mobile app conversions of type CHECKOUT_INITIATED by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion installs*:
Breakdown of mobile app conversions of type INSTALL by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion levels achieved*:
Breakdown of mobile app conversions of type LEVEL_ACHIEVED by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion updates*:
Breakdown of mobile app conversions of type UPDATE by post_view, post_engagement, assisted, order_quantity, and sale_amountMobile conversion tutorials completed*:
Breakdown of mobile app conversions of the type TUTORIALS_COMPLETE by post_view, post_engagement, assisted, order_quantity and sale amount.Mobile conversion searches*:
Breakdown of mobile app conversions of the type SEARCH by post_view, post_engagement, assisted, order_quantity and sale amount.Mobile conversion content views*:
Breakdown of mobile app conversions of the type CONTENT_VIEW by post_view, post_engagement, assisted, order_quantity and sale amount.Mobile conversion sign-ups*:
Breakdown of mobile app conversions of the type SIGN_UP by post_view, post_engagement, assisted, order_quantity and sale amount.Mobile conversion purchases*:
Breakdown of mobile app conversions of the type PURCHASE by post_view, post_engagement, assisted, order_quantity and sale amount.*several metrics prefixed with the same name.
Poll Card Vote:
Total number of votes in a X poll.Purchases:
Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app.Purchases Order Quantity:
The order quantity of the purchase, e.g. 1 unit.Purchases Order Quantity Engagement
Purchases Order Quantity View
Purchases Post Engagement
Purchases Post View:
The total count of Purchases Post View.Purchases Sale Amount:
The total sale amount of the purchase.Purchases Sale Amount Engagement
Purchases Sale Amount View
Qualified Impressions:
The total count of qualified impressions.Replies:
A count of how many times the Post has been replied to.Repost:
A count of how many times the Post has been Reposted.Sign Ups:
The total amount of Sign Ups. Sign Ups is now called 'Leads' in the X UI.Sign Ups Order Quantity:
The order quantity of Sign Ups, e.g. 1 unit.Sign Ups Order Quantity Engagement
Sign Ups Order Quantity View
Sign Ups Post Engagement
Sign Ups Post View:
The total count of Sign Up Post View.Sign Ups Sale Amount:
The total sale amount of the Sign Ups.Sign Ups Sale Amount Engagement
Sign Ups Sale Amount View
Site Visits:
The total number of site visits.Site Visits Order Quantity:
The order quantity of Site Visits, e.g. 1 unit.Site Visits Order Quantity Engagement
Site Visits Order Quantity View
Site Visits Post Engagement
Site Visits Post View:
The total count of Site Visits Post View.Site Visits Sale Amount:
The total sale amount of the Sale Visits.Site Visits Sale Amount Engagement
Site Visits Sale Amount View
Spend
Posts Send
Video 3s 100pct Views:
Total number of views where at least 3 seconds were played while 100% in view.Video CTA Clicks:
Total clicks on the call to action.Video Content Starts:
Total number of video playback starts.Video Played 100%:
Total number of views where at least 100% of the video was viewed.Video Played 75%:
Total number of views where at least 75% of the video was viewed.Video Played 50%:
Total number of views where at least 50% of the video was viewed.Video Played 25%:
Total number of views where at least 25% of the video was viewed.Video Total Views:
Total number of video views.
Reach & Frequency reporting metrics
Reach:
The approximate reach according to X.Average Frequency:
The average frequency according to X.