Conversion mismatch due to conversion window and data freshness
Conversion data in the Funnel UI will lag behind the Google Ads UI for the entire duration of your conversion window. For example, with a 30 day window you will have 30 days whose values may continue to change on each import of new data that Funnel runs. These data imports are run according to a schedule, meaning values in the Funnel UI will be out of sync with the real-time data in the Google Ads UI between imports until the full conversion window has completed.
The data will match in the two platforms at the exact moment when Funnel is done with a scheduled import, after which the Google Ads UI will continue to update its numbers causing a mismatch until the next import to Funnel. This will repeat until the data is outside the conversion window.
To be sure that you have a real mismatch you should compare data between Funnel and the Google Ads UI for dates outside of your conversion window, to be sure that the data has settled.
Conversions vs All Conversions
There are two types of generic Google Ads conversion metrics in Funnel - Conversions and All Conversions (explicitly called All Conv. in Funnel).
Conversions reflects the number of conversions for all conversion actions that you have opted into optimization in Google Ads. The conversion actions that are currently opted into optimization are displayed in the Google Ads UI in the Conversions view.
All Conversions is a best estimate of the total number of conversions that Google Ads drives. This metric includes website, cross-device, and phone call conversions as well as for example offline conversions that you have imported to Google Ads.
If you experience a mismatch in the number of conversions between Google Ads and Funnel, make sure you are comparing the same metrics. If there are still differences in the data please reach out to Funnel support.
Conversion Names doesn't show up
Case 1: Not visible at all in any source.
Check if the Conversion Name you are searching for have values in the Google Ads UI. If it does not have any value it will not be exported to Funnel through the API.
Case 2: Visible in a few sources but not all.
If you can see the Conversion Name in one source but not in another, even though both have the same configuration, follow these steps:
Check Workspaces:
Ensure that the sources are in the same workspace. If they are in different workspaces, the same Tracker ID may have been assigned different names when created in each workspace.Identify the Same Conversion Across Workspaces:
Open an Explorer for one source in each workspace.
Add the field "Conversion Tracker ID" to the Explorer view.
Find the Tracker ID:
Go to the source where the Conversion Name is visible.
Click on the Conversion Name to open an info box.
In the info box, find the link "View Metric with 2 rules" and click on it.
Look for a rule labeled "Conversion Tracker ID" and note the text matching the format
"exactly matches XXXXXXXX"(this is the Conversion Tracker ID).
Search in the Other Workspace:
Copy the Conversion Tracker ID from the known source.
Switch to the source where the Conversion Name is not visible and search for the Conversion Tracker ID.
Look for values that match those in the known source.
Locate the Conversion Name:
Check the column where all the matching values are listed.
Identify the corresponding Conversion Name in that column.