What data can I get from Instagram Insights?

When you connect the Instagram Insights connector with Funnel, you get the following dimensions and metrics based on the report type you select.

Account Insights: Select this report type if you want account-level data for a day. This report type will download data for the last 30 days.
Media Insights: Select this report type if you want data per media post. All metrics reflect accumulated lifetime value, attributed to the date the post was first published. This report type will download one year of data by default.
Audience Lifetime: Select this report if you want account-level data regarding your audience over the account's lifetime. The data in this report is non-aggregatable. This report type will not download any data before the connection date of the data source.

The following table lists the dimensions and metrics that you can obtain when you connect to a data source from Instagram Insights based on the report type you select. Deprecated metrics are no longer supported by Instagram Insights.

Report type	Available dimensions	Available metrics	Deprecated metrics
Account Insights	Date (day of metric event) Account name	Followers Reach (1-day, 7-day, 28-day) Views	Website clicks Get directions clicks Text message clicks Email clicks Profile views Phone call clicks Impressions
Media Insights	Date (Media creation date) Timestamp Media ID Media type Account name Username (The user that posted the media) Permalink (Link to the post) Media URL (Link to the raw media) Media Product Type Caption Thumbnail URL Profile Visits	Likes Comments Total interactions (does not include interactions on Feed Videos) Saved Shares (not available for Feed Videos) Views Reels Interactions Reels Average Watch Time (milliseconds) (Non-aggregatable) Reels Video View Total Time (milliseconds) Total Profile Activity Bio Link Taps Call Button Taps Business Address Taps Email Taps Other Profile Activity Text Button Taps	Video views Reach Carousel album engagement Carousel album impressions Impressions (does not include impressions from Reels) Plays Replays All Plays (aggregated Plays and Replays in same session)
Audience Lifetime	Date Time of Measurement Audience Country Audience City Audience Gender and Age	Followers Followers by Audience Country Followers by Audience City Followers by Audience Gender and Age Follows Media Count	Followers by Audience Locale

Limitations of metrics from Instagram Insights

Reels support only the following metrics:
- Likes
- Comments
- Reach
- Saved
- Shares
- Plays
- Reels Interactions
  Fields like video views and impressions are reported as 0.

IGTV and Instagram Stories are not available.
Videos in carousel albums always report 0 views.
Historical data is not available for Account Insights or Audience Lifetime reports.
For Media Insights report, reach out to Funnel Support for historical posts data beyond 1000 posts back.
If you have connected with the Media Insights report, any media that was posted before the Instagram account was converted to a business account will have zero values for the following metrics:
- Impressions
- Reach
- Engagement
- Saved
- Carousel Album Impressions
- Carousel Album Reach
- Carousel Album Engagement
- Carousel Album Saved
If you have connected with the Account Insights report there will only be data available from the time when the account was converted to a business account.
Instagram Insights API uses sample data to find a compromise between accuracy and performance. This means that they allow a small percentage of error in the data they return.

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