Funnel's Instagram connector offers three report types: Account Insights, Media Insights, and Audience Lifetime.
Account Insights
Select this report type if you want Account level data reported by day.
This report type will download data for the last 30 days.
Dimensions
Date (Day of metric event)
Account name
Metrics
Followers
Impressions
Reach (1-day, 7-day, 28-day)
Deprecated
Get directions clicks
Website clicks
Text message clicks
Email clicks
Profile views
Phone call clicks
Media Insights
Select this report type if you want data per media post. All metrics reflect accumulated lifetime value, attributed to the date the post was first published.
This report type will download data for the latest 1000 posts.
Dimensions
Date (Media creation date)
Timestamp
Media ID
Media type
Account name
Username (The user that posted the media)
Permalink (Link to the post)
Media URL (Link to the raw media)
Media Product Type
Caption
Thumbnail URL
Metrics
Likes
Comments
Impressions (does not include impressions from Reels)
Total interactions (does not include interactions on Feed Videos)
Saved
Shares (not available for Feed Videos)
Plays
Replays
All Plays (aggregated Plays and Replays in same session)
Reels Interactions
Reels Average Watch Time (milliseconds) (Non-aggregatable)
Reels Video View Total Time (milliseconds)
Total Profile Activity
Bio Link Taps
Call Button Taps
Business Address Taps
Email Taps
Other Profile Activity
Text Button Taps
Deprecated
Video views
Reach
Carousel album engagement
Carousel album impressions
Audience Lifetime
Select this report if you want account level data regarding your Audience over the account's lifetime. This data in this report is non-aggregatable.
This report type will not download any data before the connection date of the data source.
Dimensions
Date
Time of Measurement
Audience Country
Audience City
Audience Gender and Age
Metrics
Followers
Followers by Audience Country
Followers by Audience City
Followers by Audience Gender and Age
Follows
Media Count
Deprecated
Followers by Audience Locale
Limitations
Reels support only the following metrics: Likes, Comments, Reach, Saved, Shares, Plays and Reels Interactions. Fields like video views and impressions are reported as 0.
IGTV and Instagram Stories are not available.
Videos in carousel albums always report 0 views.
Historical data is not available for the Account Insights or the Audience Lifetime reports.
For the Media Insights report, reach out to support for historical posts data beyond 1000 posts back.
The Instagram Insights API generally use sample data. This is their way to find a compromise solution between accuracy and performance. This means that they allow a small percentage of error in the data they return.