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What data can I get from Instagram Insights?
What data can I get from Instagram Insights?

Instagram Insights (by Meta)

Antonio Herrero avatar
Written by Antonio Herrero
Updated over a week ago

Funnel's Instagram connector offers three report types: Account Insights, Media Insights, and Audience Lifetime. 

Account Insights

Select this report type if you want Account level data reported by day. 
This report type will download data for the last 30 days.


  • Date (Day of metric event)

  • Account name 


  • Followers

  • Impressions

  • Email clicks

  • Get directions clicks

  • Phone call clicks

  • Profile views

  • Text message clicks

  • Website clicks

  • Reach (1-day, 7-day, 28-day)

Media Insights

Select this report type if you want data per media post. All metrics reflect accumulated lifetime value, attributed to the date the post was first published.

This report type will download data for the latest 1000 posts.


  • Date (Media creation date)

  • Timestamp

  • Media ID

  • Media type

  • Account name

  • Username (The user that posted the media)

  • Permalink (Link to the post)

  • Media URL (Link to the raw media)

  • Media Product Type

  • Caption


  • Likes

  • Comments

  • Impressions

  • Total interactions (does not include interactions on Feed Videos)

  • Reach

  • Saved

  • Video views

  • Carousel album engagement

  • Carousel album impressions

  • Shares (not available for Feed Videos)

  • Plays

  • Reels Interactions

Audience Lifetime

Select this report if you want account level data regarding your Audience over the account's lifetime. This data in this report is non-aggregatable.

This report type will not download any data before the connection date of the data source.


  • Date

  • Time of Measurement

  • Audience Country

  • Audience City

  • Audience Gender and Age


  • Followers 

  • Followers by Audience Country

  • Followers by Audience City

  • Followers by Audience Gender and Age

  • Followers by Audience Locale

  • Follows

  • Media Count


Reels support only the following metrics: Likes, Comments, Reach, Saved, Shares, Plays and Reels Interactions.

IGTV and Instagram Stories are not available.

Historical data is not available for the Account Insights or the Audience Lifetime reports.

For the Media Insights report, reach out to support for historical posts data beyond 1000 posts back.

The Instagram Insights API generally use sample data. This is their way to find a compromise solution between accuracy and performance. This means that they allow a small percentage of error in the data they return.

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