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Troubleshoot unavailable Paid Favorites metric in TikTok Ads

Find out why you can't import the Paid Favorites metric from TikTok Ads into Funnel and which paid engagement metrics you can use instead.

Problem summary

You can't find the Paid Favorites metric for your TikTok Ads data in Funnel, even though you see it in TikTok Ads Manager.

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Error message or symptoms

Paid Favorites doesn't appear in the fields for your TikTok Ads data source, and no connector setting adds it. Other paid engagement metrics, such as Paid Likes and Paid Shares, are available.

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When does this occur

  • You look for Paid Favorites in Funnel to compare paid engagement with TikTok Ads Manager

  • You report on paid engagement metrics from a TikTok Ads data source

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Root cause

TikTok doesn't make Paid Favorites available through its Reporting API, and Funnel can only import metrics that the API provides. Not every metric you see in TikTok Ads Manager is available through the API.

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Solution

Funnel can't import Paid Favorites until TikTok adds it to the Reporting API. You can use these paid engagement metrics instead:

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  • Paid Likes

  • Paid comments

  • Paid Shares

  • Paid Followers

  • Paid Profile Visits

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If you need Paid Favorites data, export it from TikTok Ads Manager. You can check every field you can import in the full list of TikTok Ads dimensions and metrics.

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