Branded Mission campaign data in Funnel does not match what you see in TikTok Ads Manager, or those campaigns appear to be missing from API-based reports.
Error message or symptoms
There is no error message. Branded Mission campaigns do not appear in standard TikTok API report types in Funnel, or metrics for those campaigns are absent compared with TikTok Ads Manager.
When does this occur
You run Branded Mission campaigns in TikTok
You compare Funnel reports or exports to TikTok Ads Manager for those campaigns
Root cause
Branded Mission campaigns use a different delivery type than standard campaigns. TikTok does not expose them in the API report types Funnel downloads for standard advertising reports.
Solution
You cannot load Branded Mission reporting through the standard TikTok Ads connector report types in Funnel today. Use TikTok Ads Manager for those campaigns and export the data into Funnel if you need it in the same workspace.