Aggregatable vs Non-aggregatable Metrics

When connecting a Campaign Manager source, you can select Regular Metrics or Non-Aggregatable metrics. Non-Aggregatable are metrics that can not be summed over days and/or dimensions, thus they will be imported as metrics that represents non-summable rows. Read more here:
What are non aggregatable metrics?

Regular Metrics

Three report types with regular (aggregatable) metrics are currently supported for Campaign Manager. These are:

  • Account
  • Advertiser
  • Custom (Read more about custom reports and the fields we support here)

Available dimensions and metrics (Regular metrics)

Impressions
Clicks
Dbm cost
Media cost
Planned media cost
Total conversions
Total conversions revenue
Activity view through conversions
Activity view through revenue
Activity click through conversions
Activity click through revenue
Date
Campaign
Campaign ID
Advertiser
Advertiser ID
Site
Site ID
Placement
Placement ID
Activity
Activity view through conversions
Activity view through revenue
Activity click through conversions
Activity click through revenue

Non-aggregatable metrics

There are currently two types of non-aggregatable metrics available in the Campaign Manager:

  • Cookie Reach
  • Unique Reach

These metrics can be broken down by Connection level (Account, Advertiser) and Report level (Campaign, Advertiser).

The optional breakdown "Country" is required to create a source with "Unique Reach" metrics.

Available dimensions and metrics (Non-aggregatable metrics)

Advertiser
Advertiser ID
Campaign (Only available in the Campaign report)
Campaign ID (Only available in the Campaign report)

Site (Optional)
Site ID (Optional)

Country (Optional)

Cookie reach average impression frequency (Only available in Cookie Reach metrics)
Cookie reach click reach (Only available in Cookie Reach metrics)
Cookie reach impression reach (Only available in Cookie Reach metrics)
Cookie reach total reach (Only available in Cookie Reach metrics)

Unique reach average impression frequency (Only available in Unique Reach metrics)
Unique reach click reach (Only available in Unique Reach metrics)
Unique reach impression reach (Only available in Unique Reach metrics)
Unique reach total reach (Only available in Unique Reach metrics)

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