Standard metrics vs Reach & frequency metrics
When connecting a Campaign Manager source, you can choose between Regular Metrics and Reach & frequency. Reach & frequency contain metrics that can not be summed over days and/or dimensions, thus they will be imported as metrics that represents non-summable rows. Read more here:
What are non aggregatable metrics?
Regular Metrics
Three report types with regular metrics are currently supported for Campaign Manager. These are:
Account
Advertiser
Custom (Read more about custom reports and the fields we support here)
Available dimensions and metrics (Regular metrics)
Impressions
Clicks
DBM cost - Unavailable when selecting the optional dimension Country
Media cost
Planned media cost
Total conversions
Total conversions revenue
Activity view through conversions
Activity view through revenue
Activity click through conversions
Activity click through revenue
Date
Campaign
Campaign ID
Advertiser
Advertiser ID
Site
Site ID
Placement
Placement ID
Activity
Activity view through conversions
Activity view through revenue
Activity click through conversions
Activity click through revenue
Optional dimensions
When connecting an Account or Advertiser source you can pick any (or all) of these optional dimension groups:
Activity group (Activity group, Activity group ID)
Ad (Ad, Ad ID, Ad type)
Creative (Creative, Creative ID, Creative size, Creative type, Creative version)
Country (Country) - DBM Cost unavailable when selecting this field
Optional metrics
When connecting an Account or Advertiser source you can pick any (or all) of these optional metric groups:
Metric group | Metric | Notes |
Active view | Active View: Viewable Impressions |
|
Active view | Active View: Measurable Impressions |
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Active view | Active View: Eligible Impressions |
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Active view | Active View: Not Viewable Impressions |
|
Active view | Active View: Not Measurable Impressions |
|
Rich media | Video Completions |
|
Rich media | Video First Quartile Completions |
|
Rich media | Video Views |
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Rich media | Video Plays |
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Rich media | Video Mid-points |
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Rich media | Video Third Quartile Completions |
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Rich media | Video Full-Screen |
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Rich media | Video Mutes |
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Rich media | Video Pauses |
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Rich media | Rich Media Impressions |
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Rich media | HTML5 Impressions |
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Rich media | Full-Screen Video Plays |
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Rich media | Full-Screen Video Completions |
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Rich media | Video Interactions |
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Rich media | Total Interactions |
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Rich media | Video Stops |
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Rich media | Video Replays |
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Rich media | Rich Media Engagements | Not available with Country dimension |
In-stream video | Companion Clicks |
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In-stream video | Companion Impressions |
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In-stream video | Video Progress Events |
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In-stream video | Has Video Skips |
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In-stream video | TrueView: Views | Not available with Country dimension |
Reach & frequency metrics
There are currently two types of reach metrics available in the Campaign Manager:
Cookie Reach
Unique Reach
These metrics can be broken down by Connection level (Account, Advertiser) and Report level (Campaign, Advertiser).
The optional breakdown "Country" is required to create a source with "Unique Reach" metrics.
Available dimensions and metrics (Reach & frequency)
Advertiser
Advertiser ID
Campaign (Only available in the Campaign report)
Campaign ID (Only available in the Campaign report)
Site (Optional)
Site ID (Optional)
Country (Optional)
Placement name (Only available in Unique Reach)
Placement ID (Only available in Unique Reach)
Cookie reach average impression frequency (Only available in Cookie Reach metrics)
Cookie reach click reach (Only available in Cookie Reach metrics)
Cookie reach impression reach (Only available in Cookie Reach metrics)
Cookie reach total reach (Only available in Cookie Reach metrics)
Unique reach average impression frequency (Only available in Unique Reach metrics)
Unique reach click reach (Only available in Unique Reach metrics)
Unique reach impression reach (Only available in Unique Reach metrics)
Unique reach total reach (Only available in Unique Reach metrics)