Aggregatable vs Non-aggregatable Metrics

When connecting a Campaign Manager source, you can select Regular Metrics or Non-Aggregatable metrics. Non-Aggregatable are metrics that can not be summed over days and/or dimensions, thus they will be imported as metrics that represents non-summable rows. Read more here:
What are non aggregatable metrics?

Regular Metrics

Three report types with regular (aggregatable) metrics are currently supported for Campaign Manager. These are:

  • Account

  • Advertiser

  • Custom (Read more about custom reports and the fields we support here)

Available dimensions and metrics (Regular metrics)

Impressions
Clicks
DBM cost - Unavailable when selecting the optional dimension Country
Media cost
Planned media cost
Total conversions
Total conversions revenue
Activity view through conversions
Activity view through revenue
Activity click through conversions
Activity click through revenue
Date
Campaign
Campaign ID
Advertiser
Advertiser ID
Site
Site ID
Placement
Placement ID
Activity
Activity view through conversions
Activity view through revenue
Activity click through conversions
Activity click through revenue

Optional dimensions

When connecting an Account or Advertiser source you can pick any (or all) of these optional dimension groups:

  • Activity group (Activity group, Activity group ID)

  • Ad (Ad, Ad ID, Ad type)

  • Creative (Creative, Creative ID, Creative size, Creative type, Creative version)

  • Country (Country) - DBM Cost unavailable when selecting this field

Optional metrics

When connecting an Account or Advertiser source you can pick any (or all) of these optional metric groups:

Metric group

Metric

Notes

Active view

Active View: Viewable Impressions

Active view

Active View: Measurable Impressions

Active view

Active View: Eligible Impressions

Active view

Active View: Not Viewable Impressions

Active view

Active View: Not Measurable Impressions

Rich media

Video Completions

Rich media

Video First Quartile Completions

Rich media

Video Views

Rich media

Video Plays

Rich media

Video Mid-points

Rich media

Video Third Quartile Completions

Rich media

Video Full-Screen

Rich media

Video Mutes

Rich media

Video Pauses

Rich media

Rich Media Impressions

Rich media

HTML5 Impressions

Rich media

Full-Screen Video Plays

Rich media

Full-Screen Video Completions

Rich media

Video Interactions

Rich media

Total Interactions

Rich media

Video Stops

Rich media

Video Replays

Rich media

Rich Media Engagements

Not available with Country dimension

In-stream video

Companion Clicks

In-stream video

Companion Impressions

In-stream video

Video Progress Events

In-stream video

Has Video Skips

In-stream video

TrueView: Views

Not available with Country dimension

Non-aggregatable metrics

There are currently two types of non-aggregatable metrics available in the Campaign Manager:

  • Cookie Reach

  • Unique Reach

These metrics can be broken down by Connection level (Account, Advertiser) and Report level (Campaign, Advertiser).

The optional breakdown "Country" is required to create a source with "Unique Reach" metrics.

Available dimensions and metrics (Non-aggregatable metrics)

Advertiser
Advertiser ID
Campaign (Only available in the Campaign report)
Campaign ID (Only available in the Campaign report)

Site (Optional)
Site ID (Optional)

Country (Optional)

Placement name (Only available in Unique Reach)

Placement ID (Only available in Unique Reach)

Cookie reach average impression frequency (Only available in Cookie Reach metrics)
Cookie reach click reach (Only available in Cookie Reach metrics)
Cookie reach impression reach (Only available in Cookie Reach metrics)
Cookie reach total reach (Only available in Cookie Reach metrics)

Unique reach average impression frequency (Only available in Unique Reach metrics)
Unique reach click reach (Only available in Unique Reach metrics)
Unique reach impression reach (Only available in Unique Reach metrics)
Unique reach total reach (Only available in Unique Reach metrics)

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