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What data can I get from Google Merchant Center?
What data can I get from Google Merchant Center?
Mikael Svensson avatar
Written by Mikael Svensson
Updated over a week ago

You get to choose between four reports in when connecting Google Merchant Center. The reports are Account issues, Product item issues, Products and Performance. All reports, except Performance, are dateless and do not have a timeline.

Product report

Dimensions

  • Age group

  • Availability

  • Availability date

  • Brand

  • Channel

  • Color

  • Condition

  • Country

  • Description

  • GTIN

  • Gender

  • Google expiration date

  • Google product category

  • Item group ID

  • Link

  • MPN

  • Offer ID

  • Product ID

  • Product types

  • Row type

  • Target country

  • Title

  • Custom label 0

  • Custom label 1

  • Custom label 2

  • Custom label 3

  • Custom label 4

  • Country code*

Metrics

  • Expiring products

  • Price

  • Products

  • Benchmark Price*

* Only available if the Merchant Center account administrator enabled Market Insights

Product item issues report

Only contains data for products that has item issues.

Dimensions

  • Age group

  • Availability

  • Availability date

  • Brand

  • Channel

  • Color

  • Condition

  • Country

  • Description

  • GTIN

  • Gender

  • Google expiration date

  • Google product category

  • Item group ID

  • Link

  • MPN

  • Offer ID

  • Product ID

  • Product types

  • Row type

  • Target country

  • Title

  • Issue ID

  • Issue attribute name

  • Issue code

  • Issue description

  • Issue detail

  • Issue documentation

  • Issue resolution

  • Issue servability

  • Issue severity

  • Issue title

  • Custom label 0

  • Custom label 1

  • Custom label 2

  • Custom label 3

  • Custom label 4

Metrics

This report contains no metrics but to common metric Row count is always available.

Account issue report

Dimensions

  • Issue ID

  • Issue attribute name

  • Issue code

  • Issue description

  • Issue detail

  • Issue documentation

  • Issue resolution

  • Issue servability

  • Issue severity

  • Issue title

  • Country

  • Destination

  • Channel

  • Row type

Metrics

  • Number of items

Performance report

Dimensions

  • Brand

  • Brand

  • Offer ID

  • Program

  • Title

  • Category L1

  • Category L2

  • Category L3

  • Category L4

  • Custom label 0

  • Custom label 1

  • Custom label 2

  • Custom label 3

  • Custom label 4

  • Product type L1

  • Product type L2

  • Product type L3

  • Product type L4

  • Product type L5

Metrics

  • Number of items

  • Clicks

  • Impressions

  • Item days to ship

  • Ordered items

  • Rejected items

  • Returned items

  • Returns micros

  • Shipped Items

  • Unshipped items

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