You can setup both an Order report and a Line Item report for the same Shopify account if you want to be able to see all metrics. One order is one line in the Order report and each item in that report exists as a row in the Product report. These two reports can be mapped together by the Order ID that exists in both reports.
Order report
Dimensions
- Order ID
- Order Name
- Order Discount Code
- Order Cancel Reason
- Customer ID (optional)
- Publication Name
- Shipping Country
- Shipping Province
- First Visit Campaign*
- First Visit Content*
- First Visit Medium*
- First Visit Referrer URL*
- First Visit Source*
- First Visit Source from UTM*
- First Visit Term*
- Last Visit Campaign*
- Last Visit Content*
- Last Visit Medium*
- Last Visit Referrer URL*
- Last Visit Source*
- Last Visit Source from UTM*
- Last Visit Term*
- If the order was placed on the first visit, It will only be attributed to first visit.
Metrics
- Total Days To Conversion
- Canceled Orders
- Order Amount Refunded
- Order Discount
- Order Price
- Order Refunded Shipping Amount
- Order Shipping Price
- Order Tax
- Order Weight
Product report
Dimensions
All dimensions from the Order Report as well as:
- Product ID
- Order ID
- Product Title
- Product Type
- Product Vendor
- SKU
- Variant ID
- Variant Title
- Line Item ID
Metrics
- Product Discount
- Product Fulfillable Quantity
- Product Original Price
- Product Quantity