What data can I get from Shopify?

What data you can get from the different reports

Written by Antonio Herrero
Updated this week

Order report

Dimensions

Order ID
Order Name
Order Discount Code
Order Cancel Reason
Order Tags
Customer ID (optional)
Customer Order Count (optional)
Customer Tags (optional)
Publication Name
Shipping Country
Shipping Province
First Visit Campaign*
First Visit Content*
First Visit Medium*
First Visit Referrer URL*
First Visit Source*
First Visit Source from UTM*
First Visit Term*
Last Visit Campaign*
Last Visit Content*
Last Visit Medium*
Last Visit Referrer URL*
Last Visit Source*
Last Visit Source from UTM*
Last Visit Term*
Fully Paid

*If the order was placed on the first visit, It will only be attributed to first visit.

The optional fields are available if "Include customer data" is chosen on connect.

Metrics

Total Days To Conversion
Orders
Order Amount Refunded
Order Discount
Order Price
Order Refunded Shipping Amount
Order Shipping Price
Order Tax
Order Tax Amount Refunded
Order Weight
Order Net Payment
Refunded Line Item Amount

Product report

Dimensions

*If the order was placed on the first visit, It will only be attributed to first visit.

The optional fields are available if "Include customer data" is chosen on connect.

Metrics

Product Discount
Product Fulfillable Quantity
Product Original Price
Product Quantity
Product Refund Amount

Customer report

Dimensions

Customer ID
Customer Email
Customer State
Customer Tags
Customer Updated At

Metrics

Customer Total Spent
Customer Total Order Count