Dimensions

  • Analytics campaign name: The Google Analytics campaign name (used for organizing within Google Analytics).
  • Base message ID: Internal message ID used for the campaign.
  • Base template ID: Template used to create the campaign.
  • Campaign name
  • Create date: Date the campaign was created.
  • Last sent date: Date the campaign was last sent.
  • Modified date: Date the campaign was last modified.
  • Segment ID: Segment ID used for the campaign.
  • Send ID
  • Sender email
  • Source: How the campaign was created.
  • Type: Type of campaign.

Metrics

  • # Clicks: Total amount of distinct (unique) contacts that clicked a link for this campaign.
  • # Forwards: Total amount of distinct (unique) contacts that forwarded this campaign (via the %FORWARD2FRIEND% personalization link only).
  • # Hard bounces: Total number of hard bounces for this campaign.
  • # Link clicks: Total amount of distinct (unique) links clicked for this campaign.
  • # Opens: Total amount of distinct (unique) contacts that opened this campaign.
  • # Replies: Total number of distinct (unique) contacts that replied to this campaign.
  • # Sends: Total amount of contacts actually sent this campaign.
  • # Social shares: Total number of social shares conducted for this campaign.
  • # Soft bounces: Total number of soft bounces for this campaign.
  • # Unsubscribes: Total number of unsubscribes for this campaign.
  • Total amount sent: Total amount of contacts determined to receive this campaign.
  • Total forwards: Total amount of forwards for this campaign.
  • Total link clicks: Total amount of link clicks for this campaign (including multiple link clicks by the same contact).
  • Total opens: Total amount of opens for this campaign (including multiple opens by the same contact).
  • Total replies: Total number of replies for this campaign (including multiple replies by the same contact).
  • Track reads: Whether or not read/open tracking is enabled for this campaign.
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