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Here are 3 more important things to know:

👉 Import your marketing data to Funnel

Connect your Data Sources and we’ll fetch your data grouped by Dimensions and Metrics. Dimensions are used to label and group your data, like ‘Campaign’ and ‘Keyword’, and Metrics are the numbers you measure like ‘Cost’ and ‘Sessions’.
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👉 Explore your data and create custom fields

We’ve created a couple of custom Dimensions and Metrics for you, like ‘Traffic Source’ and ‘ROAS’ (Return on Ad Spend). You can also create your own to clean and map data between Data Sources. To view all of your fields and analyse the data, simply head to the Data Explorer.

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👉 Export the data to your desired destination

You can find your destinations under the export section in the left menu. It’s easy to send your data to reporting tools like Data Studio, data warehouses like Big Query and business intelligence solutions like Tableau.

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