In addition to Funnel's extensive library of Core Connectors, which are a core part of the Funnel platform, users can also leverage Custom Connectors to import data from any platforms or systems not already supported out-of-the-box.

On the Funnel Website

When searching for names of platforms or applications on the Data Connectors page you may see that some logos will be marked with a cogwheel icon in the top right. This means that the integration with that platform is currently set up using a Custom Connector and is not generally available via the Core Connector library.

In the Funnel Application

In order to begin the process of developing a Custom Connector, you must first submit a Data Request. You will find the form for submitting a Data Request by logging in to a Funnel workspace, navigating to the Data Sources tab and opening the connector library via the Connect Data Sources button. Find the correct button by searching for it or scrolling to the botton of the library:

The Data Requests feature is not included in Essentials and Agency Small plans (see our Pricing page for more details).

Using Custom Connectors & Data Sources

Custom Connectors are used to import data from platforms and applications not yet supported in Funnel via a Core Connector. They can also, in some advanced use cases, be built to complement data being imported from a Core Connector. Once a Custom Connector is developed, you can then have one or more Data Sources that receive data from it, much like any Core Connector.

A Custom Data Source receives data in one of two ways; "push" or "pull".

  • Push means that either the user or the platform sends data to Funnel from somewhere outside of Funnel, usually in a CSV/XLSX file.

  • Pull means that our team of Data Integration Engineers automate an extraction of data from a platform or system, typically via an API.

While both ways of getting data to Funnel are dependable, pushing data to a Data Source has some consequences that are important to keep in mind. Please refer to this article for tips and tricks on how to troubleshoot them.

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