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What data can I get from Kwanko?

What data can I get from Kwanko?

Dimensions and metrics for Kwanko.
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Written by Funnel. Updated this week

Dimensions

  • Argann – The value of the "argann" parameter passed in the tracking tag.
    Only available in the Sales/Leads report.

  • Campaign ID – The ID of the campaign.

  • Campaign name – The name of the campaign.

  • Cookie – The origin of the sale/lead. Can be Click, Display, or Reallocation.
    Only available in the Sales/Leads report.

  • Cookie date – The date of the last cookie deposited.
    Only available in the Sales/Leads report.

  • Event ID – The internal Kwanko platform identifier of the form or sale. Called 'rappel' in the API.
    Only available in the Sales/Leads report.

  • Site ID – The ID of the site.

  • Site name – The name of the site.

  • Status – The status of the sale. Statuses are Pending, Validated, or Rejected.
    Only available in the Sales/Leads report.

  • Tag – String corresponding to the name of the tracking tag set up on the Kwanko platform.
    Only available in the Sales/Leads report.

  • Timestamp – The timestamp for the sale.
    Only available in the Sales/Leads report.

  • Type – The textual name of the vertical to which the publisher is associated at Kwanko.
    Only available in the Sales/Leads report.

  • Validation date – The date when the sale/lead was validated.
    Only available in the Sales/Leads report.

Metrics

  • Clicks – Number of clicks.
    Only available in the Statistics report.

  • Cost – The cost of the sale, including commission.
    Only available in the Sales/Leads report.

  • Double clicks – Number of double clicks.
    Only available in the Statistics report.

  • Impressions – Number of impressions.
    Only available in the Statistics report.

  • Pending costs – Monetary amount of pending costs.
    Only available in the Statistics report.

  • Pending forms – Number of pending forms (leads).
    Only available in the Statistics report.

  • Pending sales – Number of pending sales.
    Only available in the Statistics report.

  • Sale amount – The monetary amount of the sale.
    Only available in the Sales/Leads report.

  • Validated clicks – Number of validated clicks.
    Only available in the Statistics report.

  • Validated costs – Monetary amount of validated costs.
    Only available in the Statistics report.

  • Validated double clicks – Number of validated double clicks.
    Only available in the Statistics report.

  • Validated forms – Number of validated forms (leads).
    Only available in the Statistics report.

  • Validated impressions – Number of validated impressions.
    Only available in the Statistics report.

  • Validated sales – Number of validated sales.
    Only available in the Statistics report.

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