Dimensions
Argument
Cookie – The origin of the sale/lead. Can be Click, Display, or Reallocation.
Cookie Date – The date of the last cookie deposited.
Event ID – The internal Kwanko platform identifier of the form or sale. Called 'rappel' in the API.
Site ID – The ID of the site.
Site Name – The name of the site.
Status – The status of the sale. Statuses are Pending, Validated, or Rejected.
Tag – String corresponding to the name of the tracking tag set up on the Kwanko platform.
Timestamp
Type – The textual name of the vertical to which the publisher is associated at Kwanko.
Validation Date – The date when the sale/lead was validated.
Metrics
Clicks – Number of clicks.
Cost – The cost of the sale, including commission.
Double Clicks – Number of double clicks.
Impressions – Number of impressions.
Pending Costs – Monetary amount of pending costs.
Pending Forms – Number of pending forms (leads).
Pending Sales – Number of pending sales.
Sale Amount
Validated Clicks – Number of validated clicks.
Validated Costs – Monetary amount of validated costs.
Validated Double Clicks – Number of validated double clicks.
Validated Forms – Number of validated forms (leads).
Validated Impressions – Number of validated impressions.
Validated Sales – Number of validated sales.