Argument

Cookie – The origin of the sale/lead. Can be Click, Display, or Reallocation.

Cookie Date – The date of the last cookie deposited.

Event ID – The internal Kwanko platform identifier of the form or sale. Called 'rappel' in the API.

Site ID – The ID of the site.

Site Name – The name of the site.

Status – The status of the sale. Statuses are Pending, Validated, or Rejected.

Tag – String corresponding to the name of the tracking tag set up on the Kwanko platform.

Timestamp

Type – The textual name of the vertical to which the publisher is associated at Kwanko.

Validation Date – The date when the sale/lead was validated.

Clicks – Number of clicks.

Cost – The cost of the sale, including commission.

Double Clicks – Number of double clicks.

Impressions – Number of impressions.

Pending Costs – Monetary amount of pending costs.

Pending Forms – Number of pending forms (leads).

Pending Sales – Number of pending sales.

Sale Amount

Validated Clicks – Number of validated clicks.

Validated Costs – Monetary amount of validated costs.

Validated Double Clicks – Number of validated double clicks.

Validated Forms – Number of validated forms (leads).

Validated Impressions – Number of validated impressions.

Validated Sales – Number of validated sales.