Argann – The value of the "argann" parameter passed in the tracking tag.
Only available in the Sales/Leads report.

Campaign ID – The ID of the campaign.

Campaign name – The name of the campaign.

Cookie – The origin of the sale/lead. Can be Click, Display, or Reallocation.
Only available in the Sales/Leads report.

Cookie date – The date of the last cookie deposited.
Only available in the Sales/Leads report.

Event ID – The internal Kwanko platform identifier of the form or sale. Called 'rappel' in the API.
Only available in the Sales/Leads report.

Site ID – The ID of the site.

Site name – The name of the site.

Status – The status of the sale. Statuses are Pending, Validated, or Rejected.
Only available in the Sales/Leads report.

Tag – String corresponding to the name of the tracking tag set up on the Kwanko platform.
Only available in the Sales/Leads report.

Timestamp – The timestamp for the sale.
Only available in the Sales/Leads report.

Type – The textual name of the vertical to which the publisher is associated at Kwanko.
Only available in the Sales/Leads report.

Validation date – The date when the sale/lead was validated.
Only available in the Sales/Leads report.

Clicks – Number of clicks.
Only available in the Statistics report.

Cost – The cost of the sale, including commission.
Only available in the Sales/Leads report.

Double clicks – Number of double clicks.
Only available in the Statistics report.

Impressions – Number of impressions.
Only available in the Statistics report.

Pending costs – Monetary amount of pending costs.
Only available in the Statistics report.

Pending forms – Number of pending forms (leads).
Only available in the Statistics report.

Pending sales – Number of pending sales.
Only available in the Statistics report.

Sale amount – The monetary amount of the sale.
Only available in the Sales/Leads report.

Validated clicks – Number of validated clicks.
Only available in the Statistics report.

Validated costs – Monetary amount of validated costs.
Only available in the Statistics report.

Validated double clicks – Number of validated double clicks.
Only available in the Statistics report.

Validated forms – Number of validated forms (leads).
Only available in the Statistics report.

Validated impressions – Number of validated impressions.
Only available in the Statistics report.

Validated sales – Number of validated sales.
Only available in the Statistics report.