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How to request Branch Query Analytics in Funnel
How to request Branch Query Analytics in Funnel

Leverage your Branch data in Funnel via Custom Connectors.

Kelsey Maynard avatar
Written by Kelsey Maynard
Updated over a week ago

The Branch Query Analytics API offers events data unavailable in Funnel's Branch Core Connector. If your use case requires these events in Funnel, you can request them as a Custom Connector.

Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.

Dimensions

  • Last Attributed Touch Current Feature

  • Last Attributed Touch Via Features

  • Last Attributed Touch Web Format

  • Last Attributed Touch Journey ID

  • Last Attributed Touch Stage

  • Last Attributed Touch Tags

  • Last Attributed Touch View ID

  • Last Attributed Touch View Name

  • Last Attributed Touch Type

  • Last Attributed Touch Ad ID

  • Last Attributed Touch Ad Name

  • Last Attributed Touch Ad Set ID

  • Last Attributed Touch Ad Set Name

  • Last Attributed Touch Advertising Partner Name

  • Last Attributed Touch Campaign

  • Last Attributed Touch Campaign ID

  • Last Attributed Touch Channel

  • Last Attributed Touch Creative ID

  • Last Attributed Touch Creative Name

  • Last Attributed Touch Feature

  • Last Attributed Touch Keyword

  • Last Attributed Touch Secondary Publisher

  • User Data OS

  • User Data Language

  • User Data Platform

  • User Data Environment

  • User Data Geo DMA Code

  • User Data Geo Country Code

  • User Data Country

  • User Data Geo Region

  • User Data Opted In

  • User Data Opted-In Status

  • Name

  • Origin

  • Timestamp

  • Deep Linked

  • From Desktop

  • Attributed

Metrics

Custom Event Metrics

Custom events are any events you choose to track with Branch that fall outside our list of standard events.

User Lifecycle Event Metrics

User lifecycle events are events marking a distinct action completed by a user as they progress through your app, such as COMPLETE_REGISTRATION.

  • Complete Registration

  • Complete Tutorial

  • Achieve Level

  • Unlock Achievement

  • Invite

  • Login

  • Start Trial

  • Subscribe

Content Event Metrics

Content events include a short list of events such as VIEW_ITEM that involve content and are not directly related to e-commerce.

  • Search

  • View Item

  • View Items

  • Rate

  • Share

  • Initiate Stream

  • Complete Stream

Unique Metrics

  • Unique Impressions

  • Unique Clicks

  • Unique Opens

  • Unique Installs

  • Unique Reinstalls

  • Unique Web Session Starts

  • Unique Pageviews

  • Unique Commerce Events

  • Unique Content Events

  • Unique Custom Events

  • Unique Dismissals

  • Unique User Lifecycle Events

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