If your use case requires this data in Funnel, you can request it as a Custom Connector to be toggled in your workspace.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Available Instacart Data
Video Keyword
Campaign Id
Campaign Name
Ad Group Id
Ad Group Name
Keyword Name
Event Date
Event Clicks
Event Ctr
Event Cpm
Event Spend
Event Vtr
Event Impressions
Event 2 Second Views
Event Attributed Sales Linear
Event Attributed Sales Last Touch
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Roas Linear
Event Roas Last Touch
Event Ntb Attributed Sales Linear
Event Ntb Attributed Sales Last Touch
Event Halo Sales Linear
Event Halo Sales Last Touch
Event Halo Roas Linear
Event Halo Roas Last Touch
Event Ntb Halo Sales Last Touch
Event Ntb Halo Sales Linear
Event Percent Ntb Sales Multi Touch Linear
Event Percent Ntb Attributed Sales Last Touch
Event Percent Ntb Halo Sales Last Touch
Event Percent Ntb Halo Sales Multi Touch Linear
Video Product
Campaign Id
Campaign Name
Ad Group Id
Ad Group Name
Product Id
Product Image Url
Product Name
Product Scan Code
Product Size
Product Status
Event Date
Event Attributed Sales Linear
Event Attributed Sales Last Touch
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Ntb Attributed Sales Linear
Event Ntb Attributed Sales Last Touch
Event Percent Ntb Sales Multi Touch Linear
Event Percent Ntb Attributed Sales Last Touch
Video Landing Page
Date
Ad Group Id
Event Page Views
Event Item Detail Page Views
Event Clicks
Event Ctr
Event Add To Carts
Event Sales On Page
Sponsored Product Product
Campaign Id
Campaign Name
Ad Group Id
Ad Group Name
Product Id
Product Product Id
Product Image Url
Product Name
Product Scan Code
Product Size
Product Status
Product Enabled
Event Date
Event Spend
Event Impressions
Event Clicks
Event Ctr
Event Cpc
Event Roas Linear
Event Roas Last Touch
Event Attributed Sales Linear
Event Attributed Sales Last Touch
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Ntb Attributed Sales Linear
Event Ntb Attributed Sales Last Touch
Event Percent Ntb Sales Linear
Event Percent Ntb Sales Last Touch
Event Ntb Spend
Event Ntb Roas Linear
Event Ntb Roas Last Touch
Sponsored Product Keyword
Campaign Id
Campaign Name
Ad Group Id
Ad Group Name
Keyword Keyword
Keyword Id
Keyword Enabled
Keyword Matching Type
Keyword Status
Keyword Source
Keyword Bid Type
Keyword Cpc Bid Cents
Keyword Bid Rec
Keyword Bid Strength
Keyword Confident Bid
Event Date
Event Spend
Event Impressions
Event Clicks
Event Ctr
Event Cpc
Event Roas Linear
Event Roas Last Touch
Event Attributed Sales Linear
Event Attributed Sales Last Touch
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Ntb Attributed Sales Linear
Event Ntb Attributed Sales Last Touch
Event Percent Ntb Sales Linear
Event Percent Ntb Sales Last Touch
Event Ntb Roas Linear
Event Ntb Roas Last Touch
Display
Campaign Budget
Campaign Enabled
Campaign Ends At
Campaign Goal
Campaign Goal Format
Campaign Id
Campaign Name
Campaign Starts At
Campaign State
Campaign Purchase Order
Campaign Memo
Campaign Bill Payer
Campaign Objective
Campaign Pacing Type
Campaign Payment Type
Ad Group Creative Type
Ad Group Enabled
Ad Group Id
Ad Group Name
Ad Group State
Ad Group Bid
Event Date
Event Clicks
Event Cpm
Event Ctr
Event Direct Roas Last Touch
Event Direct Roas Multi Touch Linear
Event Direct Sales Last Touch
Event Direct Sales Multi Touch Linear
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Halo Roas Last Touch
Event Halo Roas Multi Touch Linear
Event Halo Sales Last Touch
Event Halo Sales Multi Touch Linear
Event Impressions
Event Ntb Direct Sales Last Touch
Event Ntb Direct Sales Multi Touch Linear
Event Ntb Halo Sales Last Touch
Event Ntb Halo Sales Multi Touch Linear
Event Percent Ntb Direct Sales Last Touch
Event Percent Ntb Direct Sales Multi Touch Linear
Event Percent Ntb Halo Sales Last Touch
Event Percent Ntb Halo Sales Multi Touch Linear
Event Spend
Display Keyword
Campaign Id
Campaign Name
Ad Group Id
Ad Group Name
Keyword Name
Event Keyword Name
Event Date
Event Clicks
Event Cpm
Event Ctr
Event Direct Roas Last Touch
Event Direct Roas Multi Touch Linear
Event Direct Sales Last Touch
Event Direct Sales Multi Touch Linear
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Halo Roas Last Touch
Event Halo Roas Multi Touch Linear
Event Halo Sales Last Touch
Event Halo Sales Multi Touch Linear
Event Impressions
Event Ntb Direct Sales Last Touch
Event Ntb Direct Sales Multi Touch Linear
Event Ntb Halo Sales Last Touch
Event Ntb Halo Sales Multi Touch Linear
Event Percent Ntb Direct Sales Last Touch
Event Percent Ntb Direct Sales Multi Touch Linear
Event Percent Ntb Halo Sales Last Touch
Event Percent Ntb Halo Sales Multi Touch Linear
Event Spend
Display Product
Campaign Id
Campaign Name
Ad Group Id
Ad Group Name
Product Id
Product Image Url
Product Name
Product Scan Code
Product Size
Product Status
Event Date
Event Attributed Sales Linear
Event Attributed Sales Last Touch
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Ntb Attributed Sales Linear
Event Ntb Attributed Sales Last Touch
Event Percent Ntb Sales Multi Touch Linear
Event Percent Ntb Attributed Sales Last Toucvideo
Video
Campaign Enabled
Campaign Ends At
Campaign Id
Campaign Name
Campaign Status
Campaign Starts At
Campaign Budget
Campaign Budget Currency
Campaign Objective
Campaign Pacing Type
Campaign Bill Payer
Campaign Payment Type
Campaign Memo
Campaign Purchase Order
Ad Group Enabled
Ad Group Id
Ad Group Name
Ad Group Status
Event Date
Event Clicks
Event Ctr
Event Cpm
Event Spend
Event Vtr
Event Impressions
Event 2 Second Views
Event Attributed Sales Linear
Event Attributed Sales Last Touch
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Roas Linear
Event Roas Last Touch
Event Ntb Attributed Sales Linear
Event Ntb Attributed Sales Last Touch
Event Halo Sales Linear
Event Halo Sales Last Touch
Event Halo Roas Linear
Event Halo Roas Last Touch
Event Ntb Halo Sales Last Touch
Event Ntb Halo Sales Linear
Event Percent Ntb Sales Multi Touch Linear
Event Percent Ntb Attributed Sales Last Touch
Event Percent Ntb Halo Sales Last Touch
Event Percent Ntb Halo Sales Multi Touch Linear
Sponsored Product
Campaign Budget Type
Campaign Budget
Campaign Target Daily Budget
Campaign Ends At
Campaign Id
Campaign Name
Campaign Starts At
Campaign Status
Campaign Enabled
Campaign Optimized Bidding Enabled
Campaign Optimized Bidding Goal
Campaign Purchase Order
Campaign Memo
Campaign Bill Payer
Campaign Pacing Method
Ad Group Default Bid
Ad Group Id
Ad Group Name
Ad Group Status
Ad Group Enabled
Event Date
Event Spend
Event Impressions
Event Clicks
Event Ctr
Event Cpc
Event Roas Linear
Event Roas Last Touch
Event Attributed Sales Linear
Event Attributed Sales Last Touch
Event Attributed Units Linear
Event Attributed Units Last Touch
Event Ntb Attributed Sales Linear
Event Ntb Attributed Sales Last Touch
Event Percent Ntb Sales Linear
Event Percent Ntb Sales Last Touch
Event Ntb Spend
Event Ntb Roas Linear
Event Ntb Roas Last Touch
Connecting Instacart to Funnel
To connect your Instacart data source to Funnel, you’ll need to create an application in the Instacart developer portal and authorize it. Please follow the steps below carefully.
Step 1: Create a New Application
Log in to the Instacart developer portal.
Create a new application with the following details:
Name:
Funnel AppRedirect URI:
https://connector-web.funnel.io/authenticate/cds_instacart/oauth2Callback
Step 2: Save Your Credentials
Once the application is created, copy and securely store your Application UID and Application Secret.
These values will be required later to connect your source.
Step 3: Authorize the Application
Click the Authorize button in the Instacart portal.
After authorizing, you will be redirected to a URL that contains a code.
Copy this code exactly as shown — this is your access code.
⚠️ Important: The access code is only valid for 5 minutes. Make sure to complete the next step promptly.
Step 4: Connect or Reconnect the Source in Funnel
Use the following details when connecting or reconnecting your Instacart source in Funnel:
Client ID: (your Application UID)
Client Secret: (your Application Secret)
Redirect URI:
https://connector-web.funnel.io/authenticate/cds_instacart/oauth2CallbackAccess Code: (the code copied from the URL after authorization)
How to Request this Custom Connector
To request Instacart, find the Instacart tile with the custom tag (make sure Show custom connectors is toggled on). Selecting this tile will automatically submit your Custom Connector Request.