With Google Analytics it is possible set up three different report types; Standard, Product Performance, Sales Performance and Legacy. The differences are in which metrics are supported and what dimensions are possible to choose. The general limitation of the connector is that we can only get 8 Dimensions in one data source. 

Standard report

The standard report offers what we consider to be standard dimensions which are paired with standard metrics. In this report you can also opt in to get metrics for goal metrics and some ecommerce metrics

Available dimensions

  • Ad Content
  • Age (*)
  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Gender (*)
  • Google Ads: Ad Group
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Customer ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Region
  • Social Network
  • Source

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Bounces
  • Entrances
  • Exits
  • New Users
  • Goal Completions (total)
  • Goal Value (total)
  • Goal XX Completions
  • Goal XX Value
  • Unique Purchases
  • Pageviews
  • Product Revenue
  • Quantity
  • Quantity Added to Cart (Enhanced Ecommerce only)
  • Quantity Checked Out (Enhanced Ecommerce only)
  • Quantity Refunded (Enhanced Ecommerce only)
  • Quantity Removed From Cart (Enhanced Ecommerce only)
  • Refunds (Enhanced Ecommerce only)
  • Sessions
  • Session Duration
  • Time On Page
  • Transaction Revenue
  • Transaction Shipping
  • Transaction Tax
  • Transactions

Product Performance report

The Product Performance report offers dimensions and metrics which work together with Product dimensions and ecommerce metrics. In the connect you are able to choose which type of Google Analytics tracking you are using (Ecommerce/Enhanced Ecommerce).  Unsure which tracking you are using? Read more here.

You are also asked if you want to include Product Category, this is separated in the connect since it will remove some dimensions which are not compatible with Product Category. 

Available dimensions

  • Ad Content
  • Age (*)
  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Gender (*)
  • Google Ads: Ad Group
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Customer ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Product
  • Product Category
  • Product Category (Enhanced Ecommerce)
  • Product Coupon Code
  • Product SKU
  • Region
  • Social Network
  • Source
  • Transaction ID

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Product Refunds (Enhanced Ecommerce only)
  • Product Refund Amount  (Enhanced Ecommerce only)
  • Product Revenue
  • Quantity
  • Quantity Added to Cart (Enhanced Ecommerce only)
  • Quantity Checked Out (Enhanced Ecommerce only)
  • Quantity Refunded (Enhanced Ecommerce only)
  • Quantity Removed From Cart (Enhanced Ecommerce only)
  • Unique Purchases

Sales Performance report

The Sales Performance report offers dimensions and metrics which you can display in the Google Analytics UI for the Ecommerce Sales Performance report.
In the connect you are able to choose which type of Google Analytics tracking you are using (Ecommerce/Enhanced Ecommerce).  Unsure which tracking you are using? Read more here.

Available dimensions

  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Google Ads: Ad Group
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Customer ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Region
  • Social Network
  • Source
  • Transaction ID

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Quantity
  • Refund Amount (Enhanced Ecommerce only)
  • Transaction Revenue
  • Transaction Shipping
  • Transaction Tax

Site Content report

Analyse your data with different Page dimensions.

Available dimensions

  • Age (*)
  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Gender (*)
  • Google Ads: Ad Group
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Customer ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Landing Page
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Page
  • Page Title
  • Region
  • Social Network
  • Source

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Bounces
  • Entrances
  • Exits
  • New Users
  • Pageviews
  • Sessions
  • Session Duration
  • Time On Page
  • Unique Pageviews

Events report

Custom events for content interaction, read more here.

Available dimensions

  • Source
  • Medium
  • Campaign
  • Keyword (Term)
  • Ad Content
  • Browser
  • Country
  • Country ISO Code
  • Event Category
  • Event Label
  • Event Action
  • Region
  • Metro
  • City
  • Latitude
  • Longitude
  • Hour
  • Hostname
  • Landing Page
  • Default Channel Grouping
  • Social Network
  • Device Category
  • Mobile Device Model (*)
  • Mobile Device Branding (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Info (*)
  • Operating System
  • Operating System Version
  • Page
  • Page Title

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Total Events
  • Unique Events
  • Event Value

Site Speed report

See user interaction statistics for your view, read more here.

Available dimensions

  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Hostname
  • Hour
  • Keyword (Term)
  • Landing Page
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Region
  • Social Network
  • Source
  • Page
  • Page Title 

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Avg. Page Load Time
  • Avg. Domain Lookup Time
  • Avg. Page Download Time
  • Avg. Redirection Time
  • Avg. Server Connection Time
  • Avg. Server Response Time
  • Avg. Document Interactive Time
  • Avg. Document Content Loaded Time
  • Domain Lookup Time
  • Document Interactive Time
  • Document Content Loaded Time
  • DOM Latency Metrics Sample
  • Page Load Time
  • Page Load Sample
  • Page Download Time
  • Redirection Time
  • Server Connection Time
  • Server Response Time
  • Speed Metrics Sample
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