Quaro is a keyword research platform. This connector brings in monthly search volume and Google Ads data for the keywords in your saved Quaro collections, plus Quaro's list of categories. You can use it to follow search demand for your keywords over time.
How do you get these dimensions and metrics in your workspace? | What do you need? |
Submit a data request. See Request new data in Funnel. | Business or Enterprise plan |
Reports
Report | What one row is | When to use it |
Collection | One keyword in one month | To follow monthly search volume for the keywords in a saved Quaro collection. |
Categories | One category | As a lookup table to turn category codes into category names. |
Dimensions
Collection
Dimension | What it is |
Date | The first day of the month the search volume is for. |
Month Year | The month and year the search volume is for, as text, for example "June 2024". |
Keyword | The search term. |
Adwords Competition | The Google Ads competition index for the keyword, from 0 (low) to 100 (high). |
Categories | The Google category codes linked to the keyword. |
Currency | The currency used for Adwords CPC. This is set when the data source is set up. The default is USD. |
Categories
Dimension | What it is |
Category Code | The code of the category. |
Category Code Parent | The code of the parent category. Empty for top-level categories. |
Category Name | The name of the category. |
Metrics
Collection
Metric | What it measures |
Volume | The search volume for the keyword in that month. |
Adwords CPC | The Google Ads cost per click for the keyword. The same value is shown on every month for a keyword. |
The Categories report has no metrics.
Notes on this connector
Collection data is dated by month. Each row is dated on the first day of the month.
Quaro doesn't let us ask for a date range. Each refresh fetches the full history of the collection, so Funnel replaces all months that Quaro returns.
Adwords CPC is a value for the keyword, not for the month. It is repeated on each month's row. Don't add it up across months or keywords. Use an average, or look at one month.
Volume can be added up across keywords and months.
Quaro's search volume data is based on the Google Ads API. Quaro updates keyword data once a month.
The currency on Adwords CPC is a label set on the data source. Funnel doesn't convert the value. Make sure it matches the currency in your Quaro account.
The Categories report has no date. It works as a lookup table, and each refresh replaces the whole table.
Each data source fetches one collection. To get several collections, set up one data source per collection.
How to request this data
To get Quaro data, submit a data request.
Include this information in your data request
In Where does the data come from?, enter Quaro.
Your Quaro API key.
Which reports you want: Collection, Categories, or both.
For the Collection report: the exact name of each saved collection you want, as shown in Quaro.
Optional: the currency for Adwords CPC. If you don't give one, USD is used.
For pricing or access to custom connectors, contact your Customer Success Partner or Funnel Support.