Starting in Q2 calendar year 2021, Microsoft Advertising users who sign in to Funnel must have two-factor authentication (TFA) enabled. Without two-factor authentication enabled, the Bing Ads API will not accept any access tokens that Funnel uses on your behalf. To enable two-factor authentication on your account, see this Microsoft Support article.

Funnel's Bing connector is subject to limits in terms of how much historical data can be fetched. To learn more about these limits, see Reporting Data Retention Time Periods in Bing's documentation.


The reports available through Funnel's Bing connector are divided into regular metrics and non-aggregatable metrics. 

Regular metrics

For regular metrics you choose a report level and a time granularity*:

Report Levels

  • Campaign

  • Ad Group

  • Ad

  • Age and Gender

  • Keyword

  • Goals

  • Geo

  • Search Query

Time Granularity

  • Daily

  • Hourly*

* If Hourly is selected the amount of historical data fetched will be limited to 180 days for Campaign, Ad Group, Ad, and Keyword; 30 days for Goals and Search Query; 14 days for Geo.

*The data fetched from the API is stored in the time zone that were selected upon creation of the campaign. For example, if the time zone of the campaign is Pacific Time and a click occurs at 12:00 PM Eastern Time, the time of the click is recorded as 9:00 AM. If you have selected "Hourly" as your time granularity in Funnel, the report data will include a click that occurred at 9:00 AM (the report data is not adjusted based on the local time zone of your campaign).

You can read more about how time zones impact the data in Bing here.

**NOTE**
The Keyword, Goal and Product Dimension reports do not support "Shopping", "Dynamic Search", or "Audience" campaign types.

Keyword reports does not support ad groups of type "Dynamic".

Non-aggregatable metrics

For non-aggregatable metrics you choose a report level and a time window:

Report Levels

  • Campaign

  • Ad Group

  • Keyword* (also known as Share of Voice)

* For non-aggregatable keyword reports (also known as Share of Voice) Bing's data retention period is limited to 180 days.

Time Windows

  • 1 Day

  • 7 Day

Example: Choosing 7 days means that for a certain date the data for the last 7 days will be included. For example, values in Funnel for the date 2018-11-07 includes data for 2018-11-01 to 2018-11-07.

Regular metrics - available fields

Included in all report types*

Dimensions

  • Account Name:
    The name of an account.

  • Account Number:
    The account number used to identify an account in the Microsoft Advertising web application.

  • Account Status:

    The status of the Account report request.

  • Account ID (*Not in Product Dimension):
    The ID that uniquely identifies an account.

  • Hour of Day (if the 'Hourly' time granularity was selected on connect)

  • Goal:
    The conversion goal of the account.

  • Goal Type:
    Used to segment conversion goals.

Metrics

  • Assists:
    The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.

  • Conversions

  • Revenue
    The revenue optionally reported by the advertiser as a result of conversions, will exclude data for any conversion goal with the Exclude From Bidding property set to true.

  • All Revenue

    The revenue optionally reported by the advertiser as a result of conversions, will include data for all conversion goals regardless of their Exclude From Bidding setting.

Campaign report

Additional dimensions

  • Ad Distribution:
    The network where you want your ads to show.

  • Bid Match Type:
    The keyword bid match type.

  • Budget Association Status:
    Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column.

  • Budget Name:
    The name of the budget.

  • Budget Status:
    The status of the Budget report request.

  • Campaign ID:
    The Microsoft Advertising assigned identifier of a campaign.

  • Campaign Labels:
    The labels applied to a campaign.

  • Campaign Name:
    The name of a campaign.

  • Campaign Type:
    The campaign type.

  • Currency Code:
    The account currency type.

  • Custom Parameters:
    The current set of custom parameters for the campaign.

  • Delivered Match Type:
    The match type used to deliver an ad.

  • Device OS:
    The operating system of the device reported in the DeviceType column.

  • Device Type:
    The device name attribute of a device OS target bid.

  • Network:
    The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.

  • Status:
    The report will include data for only the specified Campaign status values.

  • Top Vs Other:
    Indicates whether the ad impression appeared in a top position or elsewhere.

  • Tracking Template:
    The current tracking template for the campaign.

Additional metrics

  • All Conversions:
    The number of conversions.

  • Click Calls

  • Clicks:
    Typically includes a customer clicking an ad on a search results page or on a website on the search network.

  • Impressions:
    The number of times an ad has been displayed on search results pages.

  • Low Quality Clicks:
    Clicks that exhibit a low likelihood of commercial intent.

  • Low Quality Conversions:
    The low-quality clicks as a percentage.

  • Low Quality General Clicks:
    Clicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent.

  • Low Quality Impressions:
    The number of impressions that result from low-quality keyword searches.

  • Low Quality Sophisticated Clicks:
    Invalid clicks that use sophisticated means to appear valid.

  • Manual Calls

  • Phone Calls:
    The number of total calls to the tracked phone number that showed with your ad.

  • Phone Impressions:
    The number of times your tracked number was shown on all devices.

  • Spend:
    The cost per click (CPC) summed for each click.

Ad group report

Additional dimensions

  • Ad Distribution:
    The network where you want your ads to show.

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Labels

  • Ad Group Name:
    The name of an Ad Group.

  • Bid Match Type:
    The keyword bid match type.

  • Campaign ID:
    The Microsoft Advertising assigned identifier of a campaign.

  • Campaign Name:
    The name of a campaign.

  • Campaign Status:
    The status of the Campaign report request.

  • Campaign Type:
    The campaign type.

  • Currency Code:
    The account currency type.

  • Custom Parameters:
    The current set of custom parameters for the campaign.

  • Delivered Match Type:
    The match type used to deliver an ad.

  • Device OS:
    The operating system of the device reported in the DeviceType column.

  • Device Type:
    The device name attribute of a device OS target bid.

  • Language:
    The report will include data for only websites that used the specified languages.

  • Network:
    The combined search advertising marketplace made up of Bing, AOL, Yahoo, and partner sites.

  • Status:
    The report will include data for only the specified Campaign status values.

  • Top Vs Other:
    Indicates whether the ad impression appeared in a top position or elsewhere.

  • Tracking Template:
    The current tracking template for the campaign.

Additional metrics

  • All Conversions:
    The number of conversions.

  • Click Calls

  • Clicks:
    Typically includes a customer clicking an ad on a search results page or on a website on the search network.

  • Impressions:
    The number of times an ad has been displayed on search results pages.

  • Manual Calls

  • Phone Calls:
    The number of total calls to the tracked phone number that showed with your ad.

  • Phone Impressions:
    The number of times your tracked number was shown on all devices.

  • Spend:
    The cost per click (CPC) summed for each click.

Ad report

Additional dimensions

  • Ad Description

  • Ad Distribution:
    The network where you want your ads to show.

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Name:
    The name of an Ad Group.

  • Ad Group Status:
    The status of the Ad Group report request.

  • Ad ID:
    The ID of an ad.

  • Ad Labels:
    The labels applied to an ad.

  • Ad Status:
    The status of an ad.

  • Ad Title:
    The title of an ad.

  • Ad Type:
    The type of an ad.

  • Bid Match Type:
    The keyword bid match type.

  • Business Name

  • Campaign ID

  • Campaign Name

  • Campaign Status:
    The status of the Campaign report request.

  • Campaign Type

  • Currency Code

  • Custom Parameters

  • Delivered Match Type

  • Destination Url

  • Device OS

  • Device Type

  • Display Url

  • Final App Url

  • Final Mobile Url

  • Final Url

  • Headline

  • Language

  • Long Headline

  • Network

  • Path 1

  • Path 2

  • Title Part 1

  • Title Part 2

  • Top Vs Other

  • Tracking Template

Additional metrics

  • All Conversions

  • Clicks

    Typically includes a customer clicking an ad on a search results page or on a website on the search network.

  • Impressions

  • Spend

Age and Gender report

Additional dimensions

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Name:
    The name of an Ad Group.

  • Ad Group Status:
    The Ad Group status.

  • Campaign ID

  • Campaign Name

  • Campaign Status:
    The status of the Campaign report request.

  • Currency Code

  • Language

  • Gender

  • Age

Additional metrics

  • All Conversions

  • Clicks

    Typically includes a customer clicking an ad on a search results page or on a website on the search network.

  • Impressions

  • Spend

Keyword report

Additional dimensions

  • Ad Distribution

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Name:
    The name of an Ad Group.

  • Ad Group Status:
    The Ad Group status.

  • Ad ID:
    The ID of an ad.

  • Ad Type

  • Bid Match Type:
    The keyword bid match type.

  • Bid Strategy Type

  • Campaign ID

  • Campaign Name

  • Campaign Status:
    The status of the Campaign report request.

  • Currency Code

  • Custom Parameters

  • Delivered Match Type

  • Destination Url

  • Device OS

    The operating system of the device reported. Will default to Unknown if the operating system of the device cannot be determined.

  • Device Type

    The device name attribute of a device OS target bid.

  • Final App Url

  • Final Mobile Url

  • Final Url

  • Keyword

  • Keyword ID

  • Keyword Labels

  • Keyword Status:
    The status of the Keyword report request.

  • Language

  • Network

  • Top Vs Other

  • Tracking Template

Additional metrics

  • All Conversions

  • Clicks

    Typically includes a customer clicking an ad on a search results page or on a website on the search network.

  • Impressions

  • Spend

Goal report

Additional dimensions

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Name:
    The name of an Ad Group.

  • Ad Group Status:
    The Ad Group status.

  • Campaign ID

  • Campaign Name

  • Campaign Status

  • Device OS

    The operating system of the device reported. Will default to Unknown if the operating system of the device cannot be determined.

  • Device Type

    The device name attribute of a device OS target bid.

  • Goal

    The name of the goal you set for the conversions you want.

  • Goal ID

  • Goal Type

    The type of conversion goal.

  • Keyword

  • Keyword ID

  • Keyword Status

Additional metrics

  • All Conversions

Geo report

Additional dimensions

  • Ad Distribution

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Name:
    The name of an Ad Group.

  • Ad Group Status:
    The Ad Group status.

  • Bid Match Type:
    The keyword bid match type.

  • Campaign ID

  • Campaign Name

  • Campaign Status

  • City

  • Country

  • County

  • Currency Code

  • Delivered Match Type

  • Device OS

  • Device Type

  • Goal

    The name of the goal you set for the conversions you want.

  • Goal Type

    The type of conversion goal.

  • Language

  • Location ID

  • Location Type

  • Metro Area

  • Network

  • Postal Code

  • Proximity Target Location

  • Radius

  • State

  • Top vs Other

Additional metrics

  • All Conversions

  • Clicks

    Typically includes a customer clicking an ad on a search results page or on a website on the search network.

  • Impressions

  • Spend

Product Dimension report

Contains only the below dimensions and metrics (none of the fields from the reports above apply):

Dimensions

  • Account Name

  • Account Number

  • Account Status

  • Ad Distribution

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Name:
    The name of an Ad Group.

  • Ad Group Status:
    The Ad Group status.

  • Ad ID:
    The ID of an ad.

  • Ad Status:
    The status of an ad.

  • Bid Strategy Type

  • Brand

  • Campaign ID

  • Campaign Name

  • Campaign Status

  • Click Type

  • Click Type ID

  • Condition

  • Country Of Sale

  • Currency Code

  • Device Type

  • Language

  • Local Store Code

  • Merchant Product ID

  • Network

  • Offer Language

  • Store ID

  • Title

  • Top Vs Other

Additional metrics

  • All Conversions

  • Assisted Clicks

  • Assisted Impressions

  • Clicks

    Typically includes a customer clicking an ad on a search results page or on a website on the search network.

  • Conversions

  • Impressions

  • Price

  • Revenue

  • Spend

Search Query report

Additional Dimensions:

  • Ad Group Name:
    The name of an Ad Group.

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Status:
    The Ad Group status.

  • Ad Id:
    The ID of an ad.

  • Ad Type

  • Ad Status:
    The status of an ad.

  • Campaign Name

  • Campaign Id

  • Campaign Status

  • Campaign Type

  • Device Type

  • Device OS

  • Network

  • Time Period

  • Language

  • Search Query

Additional Metrics:

  • All Conversions

  • Impressions

  • Clicks

    Typically includes a customer clicking an ad on a search results page or on a website on the search network.

  • Spend

Non-aggregatable metrics - available fields

All reports

Dimensions

  • Account ID

  • Account Name

  • Account Number

  • Account Status

  • Campaign ID

  • Campaign Name

Metrics

  • Exact Match Impression Share Percent

  • Impression Lost To Budget Percent

  • Impression Lost To Rank Agg Percent

  • Impression Share Percent

Ad Group Report

Additional dimensions

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Name:
    The name of an Ad Group.

Keyword / Share of Voice Report

Additional dimensions

  • Ad Group ID:
    The ID of an Ad Group.

  • Ad Group Name:
    The name of an Ad Group.

  • Keyword

  • Keyword ID

  • Ad Relevance

  • Landing Page Experience

Additional Metrics

  • Absolute Top Impression Rate Percent

  • Top Impression Rate Percent

  • Absolute Top Impression Share Lost To Budget Percent

  • Top Impression Share Lost To Budget Percent

  • Absolute Top Impression Share Lost To Rank Percent

  • Top Impression Share Lost To Rank Percent

  • Absolute Top Impression Share Percent

  • Top Impression Share Percent

  • Click Share Percent

Read more

Microsoft documentation on Bing report types

Microsoft documentation on Bing report columns

 

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