The reports available through Funnel's Bing connector are divided into regular metrics and non-aggregatable metrics. 

Regular metrics

For regular metrics you a choose a report level and a time granularity*:

Report Levels

  • Campaign
  • Ad Group
  • Ad
  • Keyword
  • Goals
  • Geo

Time Granularity

  • Daily
  • Hourly

* If Hourly is selected the amount of historical data fetched will be limited to 180 days for Campaign, Ad Group, Ad, and Keyword; 30 days for Goals; 14 days for Geo.

**NOTE**
The Keyword, Goal and Product Dimension reports do not support "Shopping", "Dynamic Search", or "Audience" campaign types.

Non-aggregatable metrics

For non-aggregatable metrics you choose a report level and a time window:

Report Levels

  • Campaign
  • Ad Group
  • Keyword

Time Windows

  • 1 Day
  • 7 Day

Example: Choosing 7 days means that for a certain date the data for the last 7 days will be included. For example, values in Funnel for the date 2018-11-07 includes data for 2018-11-01 to 2018-11-07.

Regular metrics - available fields

Included in all report types*

Dimensions

  • Account Name
  • Account Number
  • Account Status
  • Account ID (*Not in Product Dimension)
  • Hour of Day (if the 'Hourly' time granularity was selected on connect)

Metrics

  • Assists
  • Conversions
  • Revenue

Campaign report

Additional dimensions

  • Ad Distribution
  • Bid Match Type
  • Budget Association Status
  • Budget Name
  • Budget Status
  • Campaign ID
  • Campaign Labels
  • Campaign Name
  • Campaign Type
  • Currency Code
  • Custom Parameters
  • Delivered Match Type
  • Device OS
  • Device Type
  • Network
  • Status
  • Top Vs Other
  • Tracking Template

Additional metrics

  • All Conversions
  • Click Calls
  • Clicks
  • Impressions
  • Low Quality Clicks
  • Low Quality Conversions
  • Low Quality General Clicks
  • Low Quality Impressions
  • Low Quality Sophisticated Clicks
  • Manual Calls
  • Phone Calls
  • Phone Impressions
  • Spend

Ad group report

Additional dimensions

  • Ad Distribution
  • Ad Group ID
  • Ad Group Labels
  • Ad Group Name
  • Bid Match Type
  • Business Cat ID
  • Business Cat Name
  • Business Listing ID
  • Business Listing Name
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Campaign Type
  • Currency Code
  • Custom Parameters
  • Delivered Match Type
  • Device OS
  • Device Type
  • Language
  • Network
  • Status
  • Top Vs Other
  • Tracking Template

Additional metrics

  • All Conversions
  • Click Calls
  • Clicks
  • Impressions
  • Manual Calls
  • Phone Calls
  • Phone Impressions
  • Spend

Ad report

Additional dimensions

  • Ad Description
  • Ad Distribution
  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Ad ID
  • Ad Labels
  • Ad Status
  • Ad Title
  • Ad Type
  • Bid Match Type
  • Business Cat ID
  • Business Cat Name
  • Business Listing ID
  • Business Listing Name
  • Business Name
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Campaign Type
  • Currency Code
  • Custom Parameters
  • Delivered Match Type
  • Destination Url
  • Device OS
  • Device Type
  • Display Url
  • Final App Url
  • Final Mobile Url
  • Final Url
  • Headline
  • Language
  • Long Headline
  • Network
  • Path 1
  • Path 2
  • Title Part 1
  • Title Part 2
  • Top Vs Other
  • Tracking Template

Additional metrics

  • All Conversions
  • Clicks
  • Impressions
  • Spend

Keyword report

Additional dimensions

  • Ad Distribution
  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Ad ID
  • Ad Type
  • Bid Match Type
  • Bid Strategy Type
  • Business Cat ID
  • Business Cat Name
  • Business Listing Name
  • BusinessListing ID
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Currency Code
  • Custom Parameters
  • Delivered Match Type
  • Destination Url
  • Device OS
  • Device Type
  • Final App Url
  • Final Mobile Url
  • Final Url
  • Keyword
  • Keyword ID
  • Keyword Labels
  • Keyword Status
  • Language
  • Network
  • Top Vs Other
  • Tracking Template

Additional metrics

  • All Conversions
  • Clicks
  • Impressions
  • Spend

Goal report

Additional dimensions

  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Device OS
  • Device Type
  • Goal
  • Goal ID
  • Goal Type
  • Keyword
  • Keyword ID
  • Keyword Status

Additional metrics

  • All Conversions

Geo report

Additional dimensions

  • Ad Distribution
  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Bid Match Type
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • City
  • Country
  • County
  • Currency Code
  • Delivered Match Type
  • Device OS
  • Device Type
  • Goal
  • Goal Type
  • Language
  • Location ID
  • Location Type
  • Metro Area
  • Network
  • Postal Code
  • Proximity Target Location
  • Radius
  • State
  • Top vs Other

Additional metrics

  • All Conversions
  • Clicks
  • Impressions
  • Spend

Product Dimension report

Contains only the below dimensions and metrics (none of the fields from the reports above apply):

Dimensions

  • Account Name
  • Account Number
  • Account Status
  • Ad Distribution
  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Ad ID
  • Ad Status
  • Bid Strategy Type
  • Brand
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Click Type
  • Click Type ID
  • Condition
  • Country Of Sale
  • Currency Code
  • Device Type
  • Language
  • Local Store Code
  • Merchant Product ID
  • Network
  • Offer Language
  • Store ID
  • Title
  • Top Vs Other

Additional metrics

  • All Conversions
  • Assisted Clicks
  • Assisted Impressions
  • Clicks
  • Conversions
  • Impressions
  • Price
  • Revenue
  • Spend

Non-aggregatable metrics - available fields

All reports

Dimensions

  • Account ID
  • Account Name
  • Account Number
  • Account Status
  • Campaign ID
  • Campaign Name

Metrics

  • Exact Match Impression Share Percent
  • Impression Lost To Budget Percent
  • Impression Lost To Rank Agg Percent
  • Impression Share Percent

Ad Group Report

Additional dimensions

  • Ad Group ID
  • Ad Group Name

Keyword Report

Additional dimensions

  • Ad Group ID
  • Ad Group Name
  • Keyword
  • Keyword ID

Read more

Microsoft documentation on Bing report types

Microsoft documentation on Bing report columns

 

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