The reports available through Funnel's Bing connector are divided into regular metrics and non-aggregatable metrics. 

Regular metrics

For regular metrics you a choose a report level and a time granularity*:

Report Levels

  • Campaign
  • Ad Group
  • Ad
  • Age and Gender
  • Keyword
  • Goals
  • Geo
  • Search Query

Time Granularity

  • Daily
  • Hourly*

* If Hourly is selected the amount of historical data fetched will be limited to 180 days for Campaign, Ad Group, Ad, and Keyword; 30 days for Goals and Search Query; 14 days for Geo.

*The data fetched from the API is stored in the time zone that were selected upon creation of the campaign. For example, if the time zone of the campaign is Pacific Time and a click occurs at 12:00 PM Eastern Time, the time of the click is recorded as 9:00 AM. If you have selected "Hourly" as your time granularity in Funnel, the report data will include a click that occurred at 9:00 AM (the report data is not adjusted based on the local time zone of your campaign).

You can read more about how time zones impact the data in Bing here.

**NOTE**
The Keyword, Goal and Product Dimension reports do not support "Shopping", "Dynamic Search", or "Audience" campaign types.

Non-aggregatable metrics

For non-aggregatable metrics you choose a report level and a time window:

Report Levels

  • Campaign
  • Ad Group
  • Keyword

Time Windows

  • 1 Day
  • 7 Day

Example: Choosing 7 days means that for a certain date the data for the last 7 days will be included. For example, values in Funnel for the date 2018-11-07 includes data for 2018-11-01 to 2018-11-07.

Regular metrics - available fields

Included in all report types*

Dimensions

  • Account Name
  • Account Number
  • Account Status
  • Account ID (*Not in Product Dimension)
  • Hour of Day (if the 'Hourly' time granularity was selected on connect)
  • Goal
  • Goal Type

Metrics

  • Assists
  • Conversions
  • Revenue

Campaign report

Additional dimensions

  • Ad Distribution
  • Bid Match Type
  • Budget Association Status
  • Budget Name
  • Budget Status
  • Campaign ID
  • Campaign Labels
  • Campaign Name
  • Campaign Type
  • Currency Code
  • Custom Parameters
  • Delivered Match Type
  • Device OS
  • Device Type
  • Network
  • Status
  • Top Vs Other
  • Tracking Template

Additional metrics

  • All Conversions
  • Click Calls
  • Clicks
  • Impressions
  • Low Quality Clicks
  • Low Quality Conversions
  • Low Quality General Clicks
  • Low Quality Impressions
  • Low Quality Sophisticated Clicks
  • Manual Calls
  • Phone Calls
  • Phone Impressions
  • Spend

Ad group report

Additional dimensions

  • Ad Distribution
  • Ad Group ID
  • Ad Group Labels
  • Ad Group Name
  • Bid Match Type
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Campaign Type
  • Currency Code
  • Custom Parameters
  • Delivered Match Type
  • Device OS
  • Device Type
  • Language
  • Network
  • Status
  • Top Vs Other
  • Tracking Template

Additional metrics

  • All Conversions
  • Click Calls
  • Clicks
  • Impressions
  • Manual Calls
  • Phone Calls
  • Phone Impressions
  • Spend

Ad report

Additional dimensions

  • Ad Description
  • Ad Distribution
  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Ad ID
  • Ad Labels
  • Ad Status
  • Ad Title
  • Ad Type
  • Bid Match Type
  • Business Name
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Campaign Type
  • Currency Code
  • Custom Parameters
  • Delivered Match Type
  • Destination Url
  • Device OS
  • Device Type
  • Display Url
  • Final App Url
  • Final Mobile Url
  • Final Url
  • Headline
  • Language
  • Long Headline
  • Network
  • Path 1
  • Path 2
  • Title Part 1
  • Title Part 2
  • Top Vs Other
  • Tracking Template

Additional metrics

  • All Conversions
  • Clicks
  • Impressions
  • Spend

Age and Gender report

Additional dimensions

  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Currency Code
  • Language
  • Gender
  • Age

Additional metrics

  • All Conversions
  • Clicks
  • Impressions
  • Spend

Keyword report

Additional dimensions

  • Ad Distribution
  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Ad ID
  • Ad Type
  • Bid Match Type
  • Bid Strategy Type
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Currency Code
  • Custom Parameters
  • Delivered Match Type
  • Destination Url
  • Device OS
  • Device Type
  • Final App Url
  • Final Mobile Url
  • Final Url
  • Keyword
  • Keyword ID
  • Keyword Labels
  • Keyword Status
  • Language
  • Network
  • Top Vs Other
  • Tracking Template

Additional metrics

  • All Conversions
  • Clicks
  • Impressions
  • Spend

Goal report

Additional dimensions

  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Device OS
  • Device Type
  • Goal
  • Goal ID
  • Goal Type
  • Keyword
  • Keyword ID
  • Keyword Status

Additional metrics

  • All Conversions

Geo report

Additional dimensions

  • Ad Distribution
  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Bid Match Type
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • City
  • Country
  • County
  • Currency Code
  • Delivered Match Type
  • Device OS
  • Device Type
  • Goal
  • Goal Type
  • Language
  • Location ID
  • Location Type
  • Metro Area
  • Network
  • Postal Code
  • Proximity Target Location
  • Radius
  • State
  • Top vs Other

Additional metrics

  • All Conversions
  • Clicks
  • Impressions
  • Spend

Product Dimension report

Contains only the below dimensions and metrics (none of the fields from the reports above apply):

Dimensions

  • Account Name
  • Account Number
  • Account Status
  • Ad Distribution
  • Ad Group ID
  • Ad Group Name
  • Ad Group Status
  • Ad ID
  • Ad Status
  • Bid Strategy Type
  • Brand
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Click Type
  • Click Type ID
  • Condition
  • Country Of Sale
  • Currency Code
  • Device Type
  • Language
  • Local Store Code
  • Merchant Product ID
  • Network
  • Offer Language
  • Store ID
  • Title
  • Top Vs Other

Additional metrics

  • All Conversions
  • Assisted Clicks
  • Assisted Impressions
  • Clicks
  • Conversions
  • Impressions
  • Price
  • Revenue
  • Spend

Search Query report

Additional Dimensions:

  • Ad Group Name
  • Ad Group Id
  • Ad Group Status
  • Ad Id
  • Ad Type
  • Ad Status
  • Campaign Name
  • Campaign Id
  • Campaign Status
  • Campaign Type
  • Device Type
  • Device OS
  • Network
  • Time Period
  • Language
  • Search Query

Additional Metrics:

  • All Conversions
  • Impressions
  • Clicks
  • Spend

Non-aggregatable metrics - available fields

All reports

Dimensions

  • Account ID
  • Account Name
  • Account Number
  • Account Status
  • Campaign ID
  • Campaign Name

Metrics

  • Exact Match Impression Share Percent
  • Impression Lost To Budget Percent
  • Impression Lost To Rank Agg Percent
  • Impression Share Percent

Ad Group Report

Additional dimensions

  • Ad Group ID
  • Ad Group Name

Keyword Report

Additional dimensions

  • Ad Group ID
  • Ad Group Name
  • Keyword
  • Keyword ID

Read more

Microsoft documentation on Bing report types

Microsoft documentation on Bing report columns

 

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