The reports available through Funnel's Bing connector are divided into regular metrics and non-aggregatable metrics. 

For regular metrics you can choose between five different performance report types:

  • Campaign
  • Ad Group
  • Ad
  • Keyword
  • Goals

For non-aggregatable metrics you choose a report level and a time window:

Report Levels

  • Campaign
  • Ad Group
  • Keyword

Time Windows

  • 1 Day
  • 7 Day

Example: Choosing 7 days means that for a certain date the data for the last 7 days will be included. For example, values in Funnel for the date 2018-11-07 includes data for 2018-11-01 to 2018-11-07.

Regular metrics - available fields

Included in all report types (except Product Dimension)

Dimensions

  • AccountName
  • AccountNumber
  • AccountId
  • AccountStatus

Metrics

  • Conversions
  • Assists
  • Revenue

Campaign report

Additional dimensions

  • CurrencyCode
  • Status
  • CampaignName
  • CampaignId
  • CampaignType
  • AdDistribution
  • CampaignLabels
  • DeviceType
  • DeviceOS
  • Network
  • TopVsOther
  • BidMatchType
  • DeliveredMatchType
  • TrackingTemplate
  • CustomParameters
  • BudgetName
  • BudgetStatus
  • BudgetAssociationStatus

Additional metrics

  • Impressions
  • Clicks
  • LowQualityClicks
  • LowQualityImpressions
  • LowQualityConversions
  • PhoneImpressions
  • PhoneCalls
  • ManualCalls
  • ClickCalls
  • LowQualityGeneralClicks
  • LowQualitySophisticatedClicks
  • Spend

Ad group report

Additional dimensions

  • CurrencyCode
  • Status
  • CampaignName
  • CampaignId
  • CampaignType
  • AdGroupName
  • AdGroupId
  • AdDistribution
  • DeviceType
  • Language
  • DeviceOS
  • BusinessListingId
  • BusinessListingName
  • BusinessCatId
  • BusinessCatName
  • Network
  • TopVsOther
  • BidMatchType
  • DeliveredMatchType
  • TrackingTemplate
  • CustomParameters
  • CampaignStatus
  • AdGroupLabels

Additional metrics

  • Impressions
  • Clicks
  • PhoneImpressions
  • PhoneCalls
  • ManualCalls
  • ClickCalls
  • Spend

Ad report

Additional dimensions

  • CurrencyCode
  • CampaignName
  • CampaignId
  • CampaignType
  • AdGroupName
  • AdId
  • AdGroupId
  • AdTitle
  • AdDescription
  • AdType
  • AdDistribution
  • DestinationUrl
  • DeviceType
  • Language
  • DisplayUrl
  • BusinessName
  • BusinessListingId
  • BusinessListingName
  • BusinessCatId
  • BusinessCatName
  • AdStatus
  • Network
  • TopVsOther
  • BidMatchType
  • DeliveredMatchType
  • DeviceOS
  • TrackingTemplate
  • CustomParameters
  • FinalUrl
  • FinalMobileUrl
  • FinalAppUrl
  • CampaignStatus
  • AdGroupStatus
  • TitlePart1
  • TitlePart2
  • Headline
  • LongHeadline
  • Path1
  • Path2
  • AdLabels

Additional metrics

  • Impressions
  • Clicks
  • Spend

Keyword report

Additional dimensions

  • CurrencyCode
  • CampaignName
  • CampaignId
  • AdGroupName
  • AdGroupId
  • Keyword
  • KeywordId
  • AdId
  • AdType
  • DestinationUrl
  • DeliveredMatchType
  • AdDistribution
  • BidMatchType
  • DeviceType
  • Language
  • BusinessListingId
  • BusinessListingName
  • BusinessCatId
  • BusinessCatName
  • CampaignStatus
  • AdGroupStatus
  • KeywordStatus
  • Network
  • TopVsOther
  • DeviceOS
  • TrackingTemplate
  • CustomParameters
  • FinalUrl
  • FinalMobileUrl
  • FinalAppUrl
  • Bid strategy type
  • KeywordLabels

Additional metrics

  • Impressions
  • Clicks
  • Spend

Goal report

Additional dimensions

  • CampaignName
  • CampaignId
  • AdGroupName
  • AdGroupId
  • Keyword
  • KeywordId
  • Goal
  • GoalId
  • DeviceType
  • DeviceOS
  • CampaignStatus
  • AdGroupStatus
  • KeywordStatus
  • GoalType

Additional metrics

  • No additional metrics

Product Dimension report

Contains only the below dimensions and metrics (none of the fields from the reports above apply):

Dimensions

  • AccountName
  • AccountNumber
  • AdGroupName
  • AdGroupId
  • CampaignStatus
  • AccountStatus
  • AdGroupStatus
  • Network
  • AdId
  • CampaignId
  • CampaignName
  • CurrencyCode
  • DeviceType
  • Language
  • MerchantProductId
  • Title
  • Condition
  • Brand
  • OfferLanguage
  • CountryOfSale
  • AdStatus
  • TopVsOther
  • AdDistribution
  • ClickTypeId
  • ClickType
  • BidStrategyType
  • LocalStoreCode
  • StoreId

Additional metrics

  • Price
  • Impressions
  • Clicks
  • Spend
  • Conversions
  • Revenue
  • AssistedImpressions
  • AssistedClicks

Non-aggregatable metrics - available fields

All reports

Dimensions

  • AccountName
  • AccountNumber
  • AccountId
  • AccountStatus
  • CampaignName
  • CampaignId

Metrics

  • ImpressionSharePercent
  • ImpressionLostToRankPercent
  • ImpressionLostToBudgetPercent
  • ImpressionLostToAdRelevancePercent
  • ImpressionLostToBidPercent
  • ExactMatchImpressionSharePercent

Ad Group Report

Additional dimensions

  • AdGroupName
  • AdGroupId

Keyword Report

Additional dimensions

  • AdGroupName
  • AdGroupId
  • Keyword
  • KeywordId

Read more

Microsoft documentation on Bing report types

Microsoft documentation on Bing report columns

 

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