To connect an Instagram account to funnel a few criteria has to be met.
The Instagram account has to be a business account. It also has to be connected to a Facebook page. Once the Instagram business account is connected to a page, any Facebook user who is able to perform tasks on behalf of that page can connect the Instagram business account to Funnel.
An Instagram account can be converted to a business account at any time.
If you have connected with the Media insights report, any media that was posted before the Instagram account was converted to a business account will have zero values for the following metrics:
- Carousel Album Impressions
- Carousel Album Reach
- Carousel Album Engagement
- Carousel Album Saved
If you have connected with the Account insights report there will only be data available from the time when the account was converted to a business account.
You can read more about common issues that may arise when connecting to Instagram Insights in Instagram Insights - Troubleshooting