When connecting a source in Funnel you'll get prompted to choose Report Type.
Standard here is the same as Campaign performance.
If you have a problem with a conversion mismatch the most common one's we've noticed are explained here: Why can't I see all my Google Ads (AdWords) conversions?. Another thing you can check is the conversion window. We only collect the last 35 days by default. This means that if a conversion gets registered after the 35 day period then it won't be imported to Funnel. If you think this might be the case then we can do some configuring on our side and maybe be able to circumvent this situation.
If you have a problem when connecting a source then a common reason could be that you've connected a Google account on the wrong "level". This is explained here: About access levels in your Google Ads Account
Sometimes we've noticed that fields display name and id in Adwords/Google Ads is not the same. Please have a quick look here: All report reference and make sure that we don't already support your missing field but that it is called something else.
When connecting a keyword/placement level ad report in Funnel one should have in mind that keyword/placement data will cause all of the data for this source to get segmented. This means if comparing a Campaign level report (Google Ads UI) with a Keyword/placement level Ad report (Funnel), there might be differences in the totals since some data doesn't fit the segmentation of keyword/placement.
If you're seeing a mismatch between your keyword data in Funnel and in adwords, look for a row with keyword value "Content". This row holds all your data from the display network. Filter it out and your data should match up with your search network keywords.
Several customers have reached out to us asking why their local campaigns are not being pulled into Funnel. This is because local campaigns are not supported by the Adwords API.
Discovery campaigns are currently not fully supported by the Adwords API. Metrics will get downloaded for these campaigns, but they will be displayed with Campaign Type "No value".
During connect there is an option to include Geo Dimensions. If chosen, a different report type will be downloaded called "Geo Performance Report". It is not possible to compare data between this report and "Campaign Performance Report", which is the default report type we download. Also, some fields that are possible to get through the standard report won't be downloaded anymore.
Video Campaigns are not fully supported in Geo Reports.