Here is a list of the different metrics and dimensions that Funnel supports:

Metrics:

  • Clicks (Net)

  • Clicks (Gross)

  • Clicks (Total Net)

  • CTR

  • Impressions (Net)

  • Impressions (Gross)

  • Impressions (Total Net)

  • Video Started

  • Video Engaged View

  • Video Played 25%

  • Video Played 50%

  • Video Played 75%

  • Video Fully Played

  • Video Engaged View Rate

  • Video 25% Played Rate

  • Video 50% Played Rate

  • Video 75% Played Rate

  • Video Fully Played Rate

  • Billing Impressions

  • Total Interactions

  • Total Viewable Impressions (Advertiser)

  • Total Viewable Impressions (Agency)

  • Total Viewable Impressions (IAB)

  • Total Media Cost

  • Total Recordable Impressions

  • Total Expansions

  • Expansion Average Duration (sec)

Conversion Metrics that can be broken down by Conversion Tag Name:

  • Total Conversion

  • Post Click Conversions

  • Post Impression Conversions

  • Conversion Revenue

Dimensions:

  • Campaign ID

  • Campaign Name

  • Campaign Start Date

  • Campaign End Date

  • Placement ID

  • Placement Name

  • Placement Start Date

  • Placement End Date

  • Placement Type

  • Date

  • Currency

  • Cost Model

  • Ad ID

  • Ad Name

  • Ad Duration

  • Ad Format Name

  • Advertiser ID

  • Advertiser Name

  • Account ID

  • Account Name

  • Account Currency

  • Site ID

  • Site Name

  • Size in KB

  • Brand ID

  • Brand Name

  • Market Name

  • Office Name

  • Vertical Name

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