Here is a list of the different metrics and dimensions that Funnel supports:
Metrics:
Clicks (Net)
Clicks (Gross) (only available in the standard report)
Clicks (Total Net) (only available in the standard report)
CTR
Impressions (Net)
Impressions (Gross) (only available in the standard report)
Impressions (Total Net) (only available in the standard report)
Video Started
Video Engaged View
Video Played 25%
Video Played 50%
Video Played 75%
Video Fully Played
Video Engaged View Rate
Video 25% Played Rate
Video 50% Played Rate
Video 75% Played Rate
Video Fully Played Rate
Billing Impressions
Total Interactions
Total Viewable Impressions (Advertiser)
Total Viewable Impressions (Agency)
Total Viewable Impressions (IAB)
Total Media Cost (only available in the standard report)
Total Recordable Impressions
Total Expansions
Expansion Average Duration (sec)
Conversion Metrics that can be broken down by Conversion Tag Name:
Total Conversion (only available in the standard report)
Post Click Conversions (only available in the standard report)
Post Impression Conversions (only available in the standard report)
Conversion Revenue (only available in the standard report)
Dimensions:
Campaign ID
Campaign Name
Campaign Start Date
Campaign End Date
Placement ID
Placement Name
Placement Start Date
Placement End Date
Placement Type
Date
Currency
Cost Model
Ad ID
Ad Name
Ad Duration
Ad Format Name
Advertiser ID
Advertiser Name
Account ID
Account Name
Account Currency
Site ID
Site Name
Size in KB
Brand ID
Brand Name
Market Name
Office Name
Vertical Name
Country (only available in the country report)
Country Code (only available in the country report)