Here is a list of the different metrics and dimensions that Funnel supports:
Metrics:
- Clicks (Net)
- Clicks (Gross)
- Clicks (Total Net)
- CTR
- Impressions (Net)
- Impressions (Gross)
- Impressions (Total Net)
- Video Started
- Video Played 25%
- Video Played 50%
- Video Played 75%
- Video Fully Played
- Video 25% Played Rate
- Video 50% Played Rate
- Video 75% Played Rate
- Video Fully Played Rate
- Billing Impressions
- Total Interactions
- Total Viewable Impressions (Advertiser)
- Total Viewable Impressions (Agency)
- Total Viewable Impressions (IAB)
- Total Media Cost
Conversion Metrics that can be broken down by Conversion Tag Name:
- Total Conversion
- Post Click Conversions
- Post Impression Conversions
- Conversion Revenue
Dimensions:
- Campaign ID
- Campaign Name
- Campaign Start Date
- Campaign End Date
- Placement ID
- Placement Name
- Placement Start Date
- Placement End Date
- Placement Type
- Date
- Currency
- Cost Model
- Ad ID
- Ad Name
- Advertiser ID
- Advertiser Name
- Account ID
- Account Name
- Account Currency
- Site ID
- Site Name
- Brand ID
- Brand Name
- Market Name
- Office Name
- Vertical Name