Here is a list of the different metrics and dimensions that Funnel supports:

Metrics:

- Clicks (Net)

- Clicks (Gross)

- Clicks (Total Net)

- CTR

- Impressions (Net)

- Impressions (Gross)

- Impressions (Total Net)

- Video Started

- Video Played 25%

- Video Played 50%

- Video Played 75%

- Video Fully Played

- Video 25% Played Rate

- Video 50% Played Rate

- Video 75% Played Rate

- Video Fully Played Rate

- Billing Impressions

- Total Interactions

- Total Viewable Impressions (Advertiser)

- Total Viewable Impressions (Agency)

- Total Viewable Impressions (IAB)

- Total Media Cost

Conversion Metrics that can be broken down by Conversion Tag Name:

- Total Conversion

- Post Click Conversions

- Post Impression Conversions

- Conversion Revenue

Dimensions:

- Campaign ID

- Campaign Name

- Campaign Start Date

- Campaign End Date

- Placement ID

- Placement Name

- Placement Start Date

- Placement End Date

- Placement Type

- Date

- Currency

- Cost Model

- Ad ID

- Ad Name

- Advertiser ID

- Advertiser Name

- Account ID

- Account Name

- Account Currency

- Site ID

- Site Name

- Brand ID

- Brand Name

- Market Name

- Office Name

- Vertical Name

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