Here is a list of the different metrics and dimensions that Funnel supports:

Metrics:

  • Clicks (Net)
  • Clicks (Gross)
  • Clicks (Total Net)
  • CTR
  • Impressions (Net)
  • Impressions (Gross)
  • Impressions (Total Net)
  • Video Started
  • Video Played 25%
  • Video Played 50%
  • Video Played 75%
  • Video Fully Played
  • Video 25% Played Rate
  • Video 50% Played Rate
  • Video 75% Played Rate
  • Video Fully Played Rate
  • Billing Impressions
  • Total Interactions
  • Total Viewable Impressions (Advertiser)
  • Total Viewable Impressions (Agency)
  • Total Viewable Impressions (IAB)
  • Total Media Cost

Conversion Metrics that can be broken down by Conversion Tag Name:

  • Total Conversion
  • Post Click Conversions
  • Post Impression Conversions
  • Conversion Revenue

Dimensions:

  • Campaign ID
  • Campaign Name
  • Campaign Start Date
  • Campaign End Date
  • Placement ID
  • Placement Name
  • Placement Start Date
  • Placement End Date
  • Placement Type
  • Date
  • Currency
  • Cost Model
  • Ad ID
  • Ad Name
  • Advertiser ID
  • Advertiser Name
  • Account ID
  • Account Name
  • Account Currency
  • Site ID
  • Site Name
  • Brand ID
  • Brand Name
  • Market Name
  • Office Name
  • Vertical Name

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