Problem summary
Impact totals in Funnel are higher or lower than the Impact UI for the same period. The Impact connector only supports Advertiser (Brand) and Agency (Solution provider) accounts. Media partner (Publisher) accounts are not supported.
Error message or symptoms
Totals in Funnel are lower than the Impact UI for the same dates
Totals in Funnel are higher than the Impact UI for the same dates
When does this occur
You connected the Performance by Partner or Performance by Country report type and compare Funnel to an Impact view that includes non-media partners or other media sources
You connected the Performance by Media report type and compare Funnel to an Impact view that includes media partners only
Root cause
Performance by Partner and Performance by Country include media partners only. Non-media partners and other media sources are excluded, so Funnel totals are lower than an Impact view that includes those sources. Performance by Media includes all partners and media sources, so Funnel totals are higher than an Impact view limited to media partners.
Solution
Check the report type you selected when you connected the data source.
If totals are lower than the Impact UI and you need all partners and media sources, reconnect the data source or add a new data source and select Performance by Media.
If totals are higher than the Impact UI and you want media partners only, reconnect the data source or add a new data source and select Performance by Partner or Performance by Country.
For the fields in each report type, see Impact: Dimensions and metrics.