There are three report types you can choose between when connecting Yandex Direct: Ad Performance, Criteria Performance, and Campaign Performance. What report type you select determines what dimensions you can pick. Regardless of what report type or dimensions you choose, you get the following metrics.

Metrics

  • Bounces

  • Clicks

  • Conversions

  • Cost

  • Impressions

  • Revenue

  • Sessions

Ad Performance

You can select up to 12 dimensions in the Ad Performance Report:

Selectable Dimensions

  • Ad Format

  • Ad Group ID

  • Ad Group Name

  • Ad ID

  • Ad Network Type

  • Age

  • Campaign ID

  • Campaign Name

  • Campaign Type

  • Carrier Type

  • Device

  • External Network Name

  • Gender

  • Location

  • Mobile Platform

  • Placement Slot

  • Targeting Location

With Ad ID selected, you can also toggle Extra Dimensions on. Turning Extra Dimensions on will give you the following dimensions:

Extra Dimensions

  • Ad Href

  • Ad Text

  • Ad Title

  • Ad Title2

Criteria Performance

You can select up to 12 dimensions in the Criteria Performance Report:

Selectable Dimensions

  • Ad Group ID

  • Ad Group Name

  • Ad Network Type

  • Age

  • Campaign ID

  • Campaign Name

  • Campaign Type

  • Carrier Type

  • Criterion

  • Criterion ID

  • Criterion Type

  • Device

  • External Network Name

  • Gender

  • Location

  • Match Type

  • Mobile Platform

  • Targeting Location

Campaign Performance

You can select up to 10 dimensions in the Campaign Performance Report:

Selectable Dimensions

  • Ad Format

  • Ad Network Type

  • Age

  • Campaign ID

  • Campaign Name

  • Campaign Type

  • Carrier Type

  • Device

  • External Network Name

  • Gender

  • Location

  • Mobile Platform

  • Placement

  • Slot

  • Targeting Location

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