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Yandex Direct: Dimensions and metrics

Dimensions and metrics available for Yandex Direct in Funnel.

There are three report types you can choose between when connecting Yandex Direct: Campaign Performance, Ad Performance, and Criteria Performance . What report type you select determines what dimensions you will get. Regardless of what report type or dimensions you choose, you get the following metrics.

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Common Fields

The following dimensions and metrics will available for all report.

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Common dimensions

  • Campaign Name

  • Campaign Type

  • Campaign ID

  • Client ID

  • Ad Network Type

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Common metrics

  • Clicks

  • Impressions

  • Bounces

  • Conversions

  • Sessions

  • Cost

  • Revenue

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Report specific dimensions

Campaign performance dimensions

  • Ad Format

  • External Network Name

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Ad performance dimensions

  • Ad Extensions

  • Ad Format

  • Ad Group ID

  • Ad Group Name

  • Ad Href

  • Ad ID

  • Ad Text

  • Ad Title

  • Ad Title2

  • External Network Name

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Criteria performance dimensions

  • Ad Group ID

  • Ad Group Name

  • Criterion

  • Criterion ID

  • Criterion Type

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Optional Dimensions

The following dimensions are optionally selectable for all reports

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  • Age

  • Carrier Type

  • Device

  • External Network Name

  • Gender

  • Location

  • Match Type

  • Mobile Platform

  • Placement

  • Slot

  • Targeting Location

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