Dimensions

  • Id: Pardot ID for this visitor activity.

  • Prospect Id: Pardot ID for this visitor activity.

  • Visitor Id: Pardot ID for the associated visitor.

  • Type: Visitor activity's type number; See listing below.

  • Type Name: Visitor activity's type name; See listing below.

  • Details: Details about this visitor activity such as the name of the object associated with this activity, the search phrase used in a site search query, etc.

  • Email Id: Pardot ID of the email associated with this visitor activity.
    Note: This node appears only if this visitor activity has an email associated with it.

  • Email Template Id: Pardot ID of the email template associated with this visitor activity.
    Note: This node appears only if this visitor activity has an email associated with it.

  • List Email Id: Pardot ID of the list email associated with this visitor activity.
    Note: This node appears only if this visitor activity has an email associated with it.

  • Form Id: Pardot ID of the form associated with this visitor activity.
    Note: This node appears only if this visitor activity has a form associated with it.

  • Form Handler Id: Pardot ID of the form handler associated with this visitor activity.
    Note: This node appears only if this visitor activity has a form handler associated with it.

  • Site Search Query Id: Pardot ID of the site search query associated with this visitor activity.
    Note: This node appears only if this visitor activity has a site search query associated with it.

  • Landing Page Id: Pardot ID of the landing page associated with this visitor activity.
    Note: This node appears only if this visitor activity has a landing page associated with it.

  • Paid Search Ad Id: Pardot ID of the paid search ad associated with this visitor activity.
    Note: This node appears only if this visitor activity has a paid search ad associated with it.

  • Multivariate Test Variation: Pardot ID of the multivariate test variation associated with this visitor activity.
    Note: This node appears only if this visitor activity has a multivariate test variation associated with it.

  • Visitor Page View Id: Pardot ID of the visitor page view associated with this visitor activity.
    Note: This node appears only if this visitor activity has a visitor page view associated with it.

  • File Id: Pardot ID of the file associated with this visitor activity.
    Note: This node appears only if this visitor activity has a file associated with it.

  • Custom Redirect Id: Pardot ID of the custom redirect associated with this visitor. activity Note: This node appears only if this visitor activity has a custom redirect associated with it.

  • Campaign: Campaign information including id, name, and cost.

  • Created At: Time that visitor activity occurred; Time is reported in API user's preferred timezone.

  • Updated At: Time that visitor activity update occurred; Time is reported in API user's preferred timezone.

  • Date: Same as "Updated At". This is the date which every visitor activity is attributed to.

  • Email Name: Name of the email associated with this visitor activity.

  • Email Template Name: Name of the email template associated with this visitor activity.

  • List Email Name: Name of the list email associated with this visitor activity.

  • Form Name: Name of the form associated with this visitor activity.

  • Form Handler Name: Name of the form handler associated with this visitor activity.

  • Site Search Query Name: Name of the site search query associated with this visitor activity.

  • Landing Page Name: Name of the landing page associated with this visitor activity.

  • Page Search Ad Name: Name of the paid search ad associated with this visitor activity.

  • Multivariate Test Variation Name: Name of the multivariate test variation associated with this visitor activity.

  • Visitor Page View Name: Name of the visitor page view associated with this visitor activity.

  • File Name: Name of the file associated with this visitor activity.

  • Custom Redirect Name: Name of the custom redirect associated with this visitor activity.

  • Campaign Name: Name of the campaign associated with this visitor activity.

Metrics

  • Number of activities: Number of activities, one per row.

Type numbers

  • 1 - Click

  • 2 - View

  • 3 - Error

  • 4 - Success

  • 5 - Session

  • 6 - Sent

  • 7 - Search

  • 8 - New Opportunity

  • 9 - Opportunity Won

  • 10 - Opportunity Lost

  • 11 - Open

  • 12 - Unsubscribe Page

  • 13 - Bounced

  • 14 - Spam Complaint

  • 15 - Email Preference Page

  • 16 - Resubscribed

  • 17 - Click (Third Party)

  • 18 - Opportunity Reopened

  • 19 - Opportunity Linked

  • 20 - Visit

  • 21 - Custom URL click

  • 22 - Olark Chat

  • 23 - Invited to Webinar

  • 24 - Attended Webinar

  • 25 - Registered for Webinar

  • 26 - Social Post Click

  • 27 - Video View

  • 28 - Event Registered

  • 29 - Event Checked In

  • 30 - Video Conversion

  • 31 - UserVoice Suggestion

  • 32 - UserVoice Comment

  • 33 - UserVoice Ticket

  • 34 - Video Watched (≥ 75% watched)

  • 35 - Indirect Unsubscribe Open

  • 36 - Indirect Bounce

  • 37 - Indirect Resubscribed

  • 38 - Opportunity Unlinked

  • Other - Unknown

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