Dimensions

  • Id: Pardot ID for this visitor activity.
  • Prospect Id: Pardot ID for this visitor activity.
  • Visitor Id: Pardot ID for the associated visitor.
  • Type: Visitor activity's type number; See listing below.
  • Type Name: Visitor activity's type name; See listing below.
  • Details: Details about this visitor activity such as the name of the object associated with this activity, the search phrase used in a site search query, etc.
  • Email Id: Pardot ID of the email associated with this visitor activity.
    Note: This node appears only if this visitor activity has an email associated with it.
  • Email Template Id: Pardot ID of the email template associated with this visitor activity.
    Note: This node appears only if this visitor activity has an email associated with it.
  • List Email Id: Pardot ID of the list email associated with this visitor activity.
    Note: This node appears only if this visitor activity has an email associated with it.
  • Form Id: Pardot ID of the form associated with this visitor activity.
    Note: This node appears only if this visitor activity has a form associated with it.
  • Form Handler Id: Pardot ID of the form handler associated with this visitor activity.
    Note: This node appears only if this visitor activity has a form handler associated with it.
  • Site Search Query Id: Pardot ID of the site search query associated with this visitor activity.
    Note: This node appears only if this visitor activity has a site search query associated with it.
  • Landing Page Id: Pardot ID of the landing page associated with this visitor activity.
    Note: This node appears only if this visitor activity has a landing page associated with it.
  • Paid Search Ad Id: Pardot ID of the paid search ad associated with this visitor activity.
    Note: This node appears only if this visitor activity has a paid search ad associated with it.
  • Multivariate Test Variation: Pardot ID of the multivariate test variation associated with this visitor activity.
    Note: This node appears only if this visitor activity has a multivariate test variation associated with it.
  • Visitor Page View Id: Pardot ID of the visitor page view associated with this visitor activity.
    Note: This node appears only if this visitor activity has a visitor page view associated with it.
  • File Id: Pardot ID of the file associated with this visitor activity.
    Note: This node appears only if this visitor activity has a file associated with it.
  • Custom Redirect Id: Pardot ID of the custom redirect associated with this visitor. activity Note: This node appears only if this visitor activity has a custom redirect associated with it.
  • Campaign: Campaign information including id, name, and cost.
  • Created At: Time that visitor activity occurred; Time is reported in API user's preferred timezone.
  • Updated At: Time that visitor activity update occurred; Time is reported in API user's preferred timezone.
  • Date: Same as "Updated At". This is the date which every visitor activity is attributed to.
  • Email Name: Name of the email associated with this visitor activity.
  • Email Template Name: Name of the email template associated with this visitor activity.
  • List Email Name: Name of the list email associated with this visitor activity.
  • Form Name: Name of the form associated with this visitor activity.
  • Form Handler Name: Name of the form handler associated with this visitor activity.
  • Site Search Query Name: Name of the site search query associated with this visitor activity.
  • Landing Page Name: Name of the landing page associated with this visitor activity.
  • Page Search Ad Name: Name of the paid search ad associated with this visitor activity.
  • Multivariate Test Variation Name: Name of the multivariate test variation associated with this visitor activity.
  • Visitor Page View Name: Name of the visitor page view associated with this visitor activity.
  • File Name: Name of the file associated with this visitor activity.
  • Custom Redirect Name: Name of the custom redirect associated with this visitor activity.
  • Campaign Name: Name of the campaign associated with this visitor activity.

Metrics

  • Number of activities: Number of activities, one per row.

Type numbers

  • 1 - Click
  • 2 - View
  • 3 - Error
  • 4 - Success
  • 5 - Session
  • 6 - Sent
  • 7 - Search
  • 8 - New Opportunity
  • 9 - Opportunity Won
  • 10 - Opportunity Lost
  • 11 - Open
  • 12 - Unsubscribe Page
  • 13 - Bounced
  • 14 - Spam Complaint
  • 15 - Email Preference Page
  • 16 - Resubscribed
  • 17 - Click (Third Party)
  • 18 - Opportunity Reopened
  • 19 - Opportunity Linked
  • 20 - Visit
  • 21 - Custom URL click
  • 22 - Olark Chat
  • 23 - Invited to Webinar
  • 24 - Attended Webinar
  • 25 - Registered for Webinar
  • 26 - Social Post Click
  • 27 - Video View
  • 28 - Event Registered
  • 29 - Event Checked In
  • 30 - Video Conversion
  • 31 - UserVoice Suggestion
  • 32 - UserVoice Comment
  • 33 - UserVoice Ticket
  • 34 - Video Watched (≥ 75% watched)
  • 35 - Indirect Unsubscribe Open
  • 36 - Indirect Bounce
  • 37 - Indirect Resubscribed
  • 38 - Opportunity Unlinked
  • Other - Unknown

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