What data can I get from Pardot Activities?
What data can I get from Pardot Activities?
Dimensions and Metrics for Pardot
Written by Viktor Tell
Updated over a week ago
Dimensions
- Id: Pardot ID for this visitor activity.
- Prospect Id: Pardot ID for this visitor activity.
- Visitor Id: Pardot ID for the associated visitor.
- Type: Visitor activity's type number; See listing below.
- Type Name: Visitor activity's type name; See listing below.
- Details: Details about this visitor activity such as the name of the object associated with this activity, the search phrase used in a site search query, etc.
- Email Id: Pardot ID of the email associated with this visitor activity.
Note: This node appears only if this visitor activity has an email associated with it. - Email Template Id: Pardot ID of the email template associated with this visitor activity.
Note: This node appears only if this visitor activity has an email associated with it. - List Email Id: Pardot ID of the list email associated with this visitor activity.
Note: This node appears only if this visitor activity has an email associated with it. - Form Id: Pardot ID of the form associated with this visitor activity.
Note: This node appears only if this visitor activity has a form associated with it. - Form Handler Id: Pardot ID of the form handler associated with this visitor activity.
Note: This node appears only if this visitor activity has a form handler associated with it. - Site Search Query Id: Pardot ID of the site search query associated with this visitor activity.
Note: This node appears only if this visitor activity has a site search query associated with it. - Landing Page Id: Pardot ID of the landing page associated with this visitor activity.
Note: This node appears only if this visitor activity has a landing page associated with it. - Paid Search Ad Id: Pardot ID of the paid search ad associated with this visitor activity.
Note: This node appears only if this visitor activity has a paid search ad associated with it. - Multivariate Test Variation: Pardot ID of the multivariate test variation associated with this visitor activity.
Note: This node appears only if this visitor activity has a multivariate test variation associated with it. - Visitor Page View Id: Pardot ID of the visitor page view associated with this visitor activity.
Note: This node appears only if this visitor activity has a visitor page view associated with it. - File Id: Pardot ID of the file associated with this visitor activity.
Note: This node appears only if this visitor activity has a file associated with it. - Custom Redirect Id: Pardot ID of the custom redirect associated with this visitor. activity Note: This node appears only if this visitor activity has a custom redirect associated with it.
- Campaign: Campaign information including id, name, and cost.
- Created At: Time that visitor activity occurred; Time is reported in API user's preferred timezone.
- Updated At: Time that visitor activity update occurred; Time is reported in API user's preferred timezone.
- Date: Same as "Updated At". This is the date which every visitor activity is attributed to.
- Email Name: Name of the email associated with this visitor activity.
- Email Template Name: Name of the email template associated with this visitor activity.
- List Email Name: Name of the list email associated with this visitor activity.
- Form Name: Name of the form associated with this visitor activity.
- Form Handler Name: Name of the form handler associated with this visitor activity.
- Site Search Query Name: Name of the site search query associated with this visitor activity.
- Landing Page Name: Name of the landing page associated with this visitor activity.
- Page Search Ad Name: Name of the paid search ad associated with this visitor activity.
- Multivariate Test Variation Name: Name of the multivariate test variation associated with this visitor activity.
- Visitor Page View Name: Name of the visitor page view associated with this visitor activity.
- File Name: Name of the file associated with this visitor activity.
- Custom Redirect Name: Name of the custom redirect associated with this visitor activity.
- Campaign Name: Name of the campaign associated with this visitor activity.
Metrics
- Number of activities: Number of activities, one per row.
Type numbers
- 1 - Click
- 2 - View
- 3 - Error
- 4 - Success
- 5 - Session
- 6 - Sent
- 7 - Search
- 8 - New Opportunity
- 9 - Opportunity Won
- 10 - Opportunity Lost
- 11 - Open
- 12 - Unsubscribe Page
- 13 - Bounced
- 14 - Spam Complaint
- 15 - Email Preference Page
- 16 - Resubscribed
- 17 - Click (Third Party)
- 18 - Opportunity Reopened
- 19 - Opportunity Linked
- 20 - Visit
- 21 - Custom URL click
- 22 - Olark Chat
- 23 - Invited to Webinar
- 24 - Attended Webinar
- 25 - Registered for Webinar
- 26 - Social Post Click
- 27 - Video View
- 28 - Event Registered
- 29 - Event Checked In
- 30 - Video Conversion
- 31 - UserVoice Suggestion
- 32 - UserVoice Comment
- 33 - UserVoice Ticket
- 34 - Video Watched (≥ 75% watched)
- 35 - Indirect Unsubscribe Open
- 36 - Indirect Bounce
- 37 - Indirect Resubscribed
- 38 - Opportunity Unlinked
- Other - Unknown