What data can I get from Pardot Activities?

Dimensions

• Id: Pardot ID for this visitor activity.
• Prospect Id: Pardot ID for this visitor activity.
• Visitor Id: Pardot ID for the associated visitor.
• Type: Visitor activity's type number; See listing below.
• Type Name: Visitor activity's type name; See listing below.
• Details: Details about this visitor activity such as the name of the object associated with this activity, the search phrase used in a site search query, etc.
• Email Id: Pardot ID of the email associated with this visitor activity.
  Note: This node appears only if this visitor activity has an email associated with it.
• Email Template Id: Pardot ID of the email template associated with this visitor activity.
  Note: This node appears only if this visitor activity has an email associated with it.
• List Email Id: Pardot ID of the list email associated with this visitor activity.
  Note: This node appears only if this visitor activity has an email associated with it.
• Form Id: Pardot ID of the form associated with this visitor activity.
  Note: This node appears only if this visitor activity has a form associated with it.
• Form Handler Id: Pardot ID of the form handler associated with this visitor activity.
  Note: This node appears only if this visitor activity has a form handler associated with it.
• Site Search Query Id: Pardot ID of the site search query associated with this visitor activity.
  Note: This node appears only if this visitor activity has a site search query associated with it.
• Landing Page Id: Pardot ID of the landing page associated with this visitor activity.
  Note: This node appears only if this visitor activity has a landing page associated with it.
• Paid Search Ad Id: Pardot ID of the paid search ad associated with this visitor activity.
  Note: This node appears only if this visitor activity has a paid search ad associated with it.
• Multivariate Test Variation: Pardot ID of the multivariate test variation associated with this visitor activity.
  Note: This node appears only if this visitor activity has a multivariate test variation associated with it.
• Visitor Page View Id: Pardot ID of the visitor page view associated with this visitor activity.
  Note: This node appears only if this visitor activity has a visitor page view associated with it.
• File Id: Pardot ID of the file associated with this visitor activity.
  Note: This node appears only if this visitor activity has a file associated with it.
• Custom Redirect Id: Pardot ID of the custom redirect associated with this visitor. activity Note: This node appears only if this visitor activity has a custom redirect associated with it.
• Campaign: Campaign information including id, name, and cost.
• Created At: Time that visitor activity occurred; Time is reported in API user's preferred timezone.
• Updated At: Time that visitor activity update occurred; Time is reported in API user's preferred timezone.
• Date: Same as "Updated At". This is the date which every visitor activity is attributed to.
• Email Name: Name of the email associated with this visitor activity.
• Email Template Name: Name of the email template associated with this visitor activity.
• List Email Name: Name of the list email associated with this visitor activity.
• Form Name: Name of the form associated with this visitor activity.
• Form Handler Name: Name of the form handler associated with this visitor activity.
• Site Search Query Name: Name of the site search query associated with this visitor activity.
• Landing Page Name: Name of the landing page associated with this visitor activity.
• Page Search Ad Name: Name of the paid search ad associated with this visitor activity.
• Multivariate Test Variation Name: Name of the multivariate test variation associated with this visitor activity.
• Visitor Page View Name: Name of the visitor page view associated with this visitor activity.
• File Name: Name of the file associated with this visitor activity.
• Custom Redirect Name: Name of the custom redirect associated with this visitor activity.
• Campaign Name: Name of the campaign associated with this visitor activity.

Metrics

• Number of activities: Number of activities, one per row.

Type numbers

• 1 - Click
• 2 - View
• 3 - Error
• 4 - Success
• 5 - Session
• 6 - Sent
• 7 - Search
• 8 - New Opportunity
• 9 - Opportunity Won
• 10 - Opportunity Lost
• 11 - Open
• 12 - Unsubscribe Page
• 13 - Bounced
• 14 - Spam Complaint
• 15 - Email Preference Page
• 16 - Resubscribed
• 17 - Click (Third Party)
• 18 - Opportunity Reopened
• 19 - Opportunity Linked
• 20 - Visit
• 21 - Custom URL click
• 22 - Olark Chat
• 23 - Invited to Webinar
• 24 - Attended Webinar
• 25 - Registered for Webinar
• 26 - Social Post Click
• 27 - Video View
• 28 - Event Registered
• 29 - Event Checked In
• 30 - Video Conversion
• 31 - UserVoice Suggestion
• 32 - UserVoice Comment
• 33 - UserVoice Ticket
• 34 - Video Watched (≥ 75% watched)
• 35 - Indirect Unsubscribe Open
• 36 - Indirect Bounce
• 37 - Indirect Resubscribed
• 38 - Opportunity Unlinked
• Other - Unknown