Dimensions
App identifier – iTunes ID or Android Package Name.
Campaign – The headline text for the campaign.
Campaign ID – Digital Turbine's numerical identifier for the campaign.
Country – Country name.
Country code – ISO 2 letter country code.
Platform – The platform the campaign is running on.
Site ID – Digital Turbine's numerical identifier for a device.
Metrics
Average Bid Rate
Clicks – Number of clicks.
Conversion rate
Installs – Number of installs.
Preloads – Number of preloads.
Spend