Dimensions
App Identifier – iTunes ID or Android Package Name.
Campaign – The headline text for the campaign.
Campaign ID – Digital Turbine's numerical identifier for the campaign.
Country – Country name.
Country Code – ISO 2 letter country code.
Platform – The platform the campaign is running on.
Site ID – Digital Turbine's numerical identifier for a device.
Metrics
Average Bid Rate – Average bid rate.
Clicks – Number of clicks.
Conversion Rate – Conversion rate.
Cost – Cost of the campaign.
Installs – Number of installs.
Preloads – Number of preloads.