Dimensions

  • App identifier: iTunes ID or Android Package Name.
  • Campaign: The headline text for the campaign.
  • Campaign ID: Digital Turbine's numerical identifier for the campaign.
  • Country: Country name.
  • Country code: ISO 2 letter country code.
  • Platform: The platform the campaign is running on.
  • Site ID: Digital Turbine's numerical identifier for a device.

Metrics

  • Average Bid Rate
  • Clicks: Number of clicks.
  • Conversion rate
  • Installs: Number of installs.
  • Preloads: Number of preloads.
  • Spend
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