Funnel

- Account
- Account ID
- Device ID
- Device name
- Hotel ID
- Hotel Name
- Market ID
- Market name
- Platform

ROAS – Return on advertising spend.

- Bookings
- CPC – Cost per click.
- CTR – Clickthrough rate.
- Clicks
- Conversions
- Generated – Generated revenue.
- Impressions
- ROAS – Return on advertising spend.
- Revenue per click
- Spent

Cendyn DMP: Dimensions and metrics

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Cendyn DMP: Dimensions and metrics

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Metrics