- Application Name: The app name from the Google Play Store (in English).
- Campaign ID: The campaign ID in Aura systems.
- Campaign Name: The campaign name as set in Aura systems.
- Country Code: The user's country resolved from IP.
- Device Model: The user's device model.
- OS: The device operating system (currently only Android).
- Package Name: The app package name in Google Play Store (bundle).
- Clicks: The number of times the advertiser app was downloaded by Aura users.
- Completions: The number of times the advertiser app was launched by Aura users and was attributed to Aura by the tracking company.
- Impressions: The number of times the advertiser app was displayed to Aura users.
- Installs: The number of time the advertiser app was launched (first open) by Aura users.
- Spend: The amount charged by ironSource for all the completions.