Dimensions

  • Application Name – The app name from the Google Play Store (in English).

  • Campaign ID – The campaign ID in Aura systems.

  • Campaign Name – The campaign name as set in Aura systems.

  • Country Code – The user's country resolved from IP.

  • Device Model – The user's device model.

  • OS – The device operating system (currently only Android).

  • Package Name – The app package name in Google Play Store (bundle).

Metrics

  • Clicks – The number of times the advertiser app was downloaded by Aura users.

  • Completions – The number of times the advertiser app was launched by Aura users and was attributed to Aura by the tracking company.

  • Impressions – The number of times the advertiser app was displayed to Aura users.

  • Installs – The number of time the advertiser app was launched (first open) by Aura users.

  • Spend – The amount charged by ironSource for all the completions.

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