POS – Point of Sale is the trivago platform on which your inventory is displayed.
Trivago URL – This is a direct link to this property on trivago.
Average CPC – The Average Cost-Per-Click indicates the average amount you have been charged for a click.
Bookings – Bookings indicates the number of your transactions as tracked by the trivago Tracking Pixel.
Clicks – Clicks indicates the number of clicks as counted by trivago.
Cost – Cost indicates the total CPC cost.
Gross revenue – Gross Revenue indicates your total booking value as tracked by the trivago tracking pixel. Also known as Booking Amount.
Hotel impressions – Hotel Impr is the number of impressions received for a hotel. An impression is recorded for all hotels on a search results page, when a user makes at least one click on any hotel on the page. Why it matters: The impressions help you to understand the traffic-potential of a specific hotel. The higher the impressions are, the higher the potential is.