Funnel

Date YMD – Refers to the impression or click date. Sometimes this will differ from the Reporting date, depending on several factors such as which type of campaign it is and when the impression or click got converted to a booking.

POS – Point of Sale is the trivago platform on which your inventory is displayed.

Trivago URL – This is a direct link to this property on trivago.

- City
- Country
- Date YMD – Refers to the impression or click date. Sometimes this will differ from the Reporting date, depending on several factors such as which type of campaign it is and when the impression or click got converted to a booking.
- Hotel name
- POS – Point of Sale is the trivago platform on which your inventory is displayed.
- Partner reference
- Rating
- Region
- Stars
- Trivago ID
- Trivago URL – This is a direct link to this property on trivago.

Bookings – Bookings indicates the number of your transactions as tracked by the trivago Tracking Pixel.

Clicks – Clicks indicates the number of clicks as counted by trivago.

Cost – Imported from 'total cost modified'.

Gross revenue – Gross Revenue indicates your total booking value as tracked by the trivago tracking pixel. Also known as Booking Amount.

Hotel impressions – Hotel Impr is the number of impressions received for a hotel. An impression is recorded for all hotels on a search results page, when a user makes at least one click on any hotel on the page.

- Average CPC
- Bookings – Bookings indicates the number of your transactions as tracked by the trivago Tracking Pixel.
- Clicks – Clicks indicates the number of clicks as counted by trivago.
- Cost – Imported from 'total cost modified'.
- Gross revenue – Gross Revenue indicates your total booking value as tracked by the trivago tracking pixel. Also known as Booking Amount.
- Hotel impressions – Hotel Impr is the number of impressions received for a hotel. An impression is recorded for all hotels on a search results page, when a user makes at least one click on any hotel on the page.

Dimensions

Metrics