URL

Ad ID

Ad name

Ad set ID – Also known as 'Ad group ID'.

Ad set name – Also known as 'Ad group name'.

App ID

App name

Campaign ID

Campaign name

Campaign objective

Geo – The country in which the user viewed the ad.

Name Suffix

Call to action clicks

Engagement installs – The number of installs inferred from engagements.

Conversions

Media watched 100% actions – The number of times the media was watched at 100% of its length, including watches that skipped to this point.

Paid Clicks

Spend