Dimensions
URL
Ad ID
Ad name
Ad set ID – Also known as 'Ad group ID'.
Ad set name – Also known as 'Ad group name'.
App ID
App name
Campaign ID
Campaign name
Campaign objective
Geo – The country in which the user viewed the ad.
Name Suffix
Metrics
Call to action clicks
Engagement installs – The number of installs inferred from engagements.
Conversions
Media watched 100% actions – The number of times the media was watched at 100% of its length, including watches that skipped to this point.
Paid Clicks
Spend