How to successfully connect a Bing Ads data source

How to update permissions and give user consent to existing credentials

How to resolve issues relating to "Authentication failed"

If Campaigns and/or Metrics are missing

How to successfully connect a Bing Ads data source

When connecting a new Bing Ads source in the Funnel app, the first step will be Microsoft asking you to enter the email that was used to grant you access to your organisation's Microsoft Advertising account:

If the admin of your organisation has granted you access with that email, after the initial step, you will receive the following consent form:

To proceed, accept the consent and Funnel will be able to fetch your data.


How to update permissions and give user consent to existing credentials

If your data source has stopped working due to a credentials error stating that you must update your credentials to regrant user consent, try the following steps:

  1. In Funnel, select your data source and choose "Reconnect".

  2. Select "New Credentials".

  3. Select the same Bing account as used earlier.

  4. Give user consent.

  5. Reconnect.

How to resolve issues relating to "Authentication failed"

If you cannot connect or re-connect your Bing source, try the following:

  1. Ensure that multi-factor authentication has been enabled for your Microsoft account.

  2. Connect a new source or reconnect an existing source in Funnel.

  3. Create a new set of credentials. You should be prompted to enter an email address. If you're not prompted (i.e. the sign-in process starts automatically) then sign out of www.bing.com or use your browser in Private/Incognito mode, and try again.

  4. If Microsoft states that your account exists both as a "Work or school account" and a "Personal account", select the option that was used when you got access to Bing Ads. If you don't know which one to use, pick "Personal account" and if that doesn't work, try "Work account".

Please note that a Microsoft email address could actually be 'connected' as both personal and work accounts in Microsoft.

If your account does not have access to Bing Ads

After completing the above steps, you may still get the error "Your account does not have the correct access needed..." if any of the following are correct:

  • Your Bing credentials / account is not a member of the organisation from which you are trying to access data.

  • Your Bing credentials / account does not have access to the Bing Ads product specifically.

  • The admin account of your organisation has not given your Bing credentials / account the correct consent needed by the Funnel app. You will therefore have to send a request for consent approval to the admin of your organisation.


    Below is an example of how it might look if your account lack permissions to give the correct consent needed by the Funnel app:

Campaigns and/or metrics are missing

I have connected a source successfully but it retrieves no data

If you have successfully connected a source but Data Explorer shows no data, it means that your account has the right permissions to connect to Bing Ads, but lacks the permissions to access that specific campaign. Choose another pair of credentials and try again.

Restrictions with the Goals, Keyword and Product Dimension report

The Goals, Keyword and Product Dimension report does not support certain campaign types, such as “Shopping”, “Dynamic Search”, or “Audience”, and
Keyword reports does not support ad groups of type "Dynamic".

Furthermore, the Goals are only attributed to conversion metrics (as seen in What data can I get from Bing), not to other fields e.g. Spend, Clicks, and Impressions.

Paused campaigns may not be visible in Funnel if the report type is less than "Campaign" level.

Dimension is visible/live but contains no data

If a dimension is live/visible but empty, this is usually the case of having connected the wrong report type. Please look through What data can I get from Bing? to ensure that you have the correct report type connected for the particular field.

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