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Request a custom destination

Request a custom destination when you want to export your Funnel data to a destination you can't set up yourself.

Request a custom destination when you want to export your Funnel data to a destination you can't set up yourself. Funnel reviews your request and sets up the export for you.

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A custom destination can be, for example:

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  • A database, such as Microsoft SQL Server, MySQL or PostgreSQL

  • Your own internal API

  • An on-premises server or storage

  • A data lake or data warehouse

  • A dashboard or analytics tool, such as Adobe Analytics

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Before you begin

  • Save a Data Explorer view with the data you want to export. You select it in the form.

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Guidelines and requirements

  • You need the Business or Enterprise plan.

  • Funnel must be able to reach and write to the destination:

    • A database or storage must be directly accessible from the internet.

    • Funnel needs a secure way to authenticate, such as IP allowlisting or a public key.

    • Funnel needs permission to upload, change and, if needed, delete data in the destination.

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  • The destination's data model must work with Funnel's data model. Funnel can discuss this with you after you submit.

  • Gather documentation for the destination, such as API documentation, the database driver or a query.

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Submit the request for a custom destination

  1. Go to Export > Destinations and click Create Export.

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  2. Search for your destination, then do one of the following:

    • If the destination is listed, select its card. If Funnel sets up that destination for you, the Custom Destination Request form opens. Otherwise, the setup for that destination opens.

    • If the destination isn't listed, go to Can't find your destination? and click Request a Custom Destination.

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  3. In the Describe your need step, under Data to export, select the Data Explorer view you saved.

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  4. If the Destination (required) field appears, enter the service or database you want to send your data to. Then click Next.

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  5. In the Additional info + Submit step, in the Additional information field, describe:

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    • How Funnel can access the destination, with links to its documentation.

    • The fields you need and how many exports you need.

    • How you'll use the data.

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    Note: Don't enter usernames, passwords or other credentials. Funnel asks for access details when it needs them.

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  6. Select the checkbox to confirm that you haven't included credentials or sensitive data, and click Submit.

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What to expect

The Data requests page opens and shows your request. Follow its status there, as you would for a data request. Funnel contacts you by email to agree on the details and next steps. Funnel follows each provider's terms of service, so it tells you if some of the data can't be exported.

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