Funnel Workspaces come with a set of ready-made rules called 'standard rules' to help you quickly organize and analyze your data. These rules automatically categorize your data based on common practices and what Data Sources you have connected.
For instance, the defaults include Traffic source, Campaign, Cost and Clicks. These aim to give directly useful fields cross multiple advertising and tracking plattforms.
These standard rules are only a starting point, you can customize how your data is categorized to match your business logic and reporting requirements. You can easily override the rules in the custom field to fine tune them. Another pattern is to create new custom field that refers to the base field and adds logic for a specific topic. For example Cost, Client Cost.
You can also add more custom fields that use standard rules that are not provided by default, for example Country Code or Device Type.
By using these standard rules, you can start working with Funnel right away. And with the ability to tweak these rules, you ensure that your data analysis is both efficient and perfectly suited to your business.