Dimensions
Date
Metrics
For privacy reasons LinkedIn will add noise to the data when querying the API on a daily granularity. Due to this noise it is not possible to aggregate daily data points without mismatches, and Funnel therefore offers data "pre-aggregated" with a number of "time window" options.
Given the pre-aggregated nature of the data, these metrics are all treated as non-aggregatable in Funnel.
Ad Spend
The sum of ad spend across ad accounts owned by your Business Manager account.
Revenue Won
The sum of opportunity amount within closed-won LinkedIn influenced CRM opportunities that were closed in the given period.*
Return On Ad Spend
Revenue Won divided by Ad Spend.
Existing Pipeline Amount Created
The sum of opportunity amount across open LinkedIn influenced CRM opportunities that were created in the given period.**
Note: This value will decrease as opportunities go from open to closed in your CRM.
Leads Created
Total LinkedIn influenced CRM leads (leads or contacts, deduped) that were created in the given period.**
Open Opportunities Created
Total open LinkedIn influenced CRM opportunities that were created in the given period.**
Note: This value will decrease as opportunities go from open to closed.
Closed Won Opportunities
Total closed-won LinkedIn influenced CRM opportunities that were closed in the given period.*
Opportunity Win Rate
Number of LinkedIn influenced closed-won opportunities divided by the number of LinkedIn influenced closed opportunities.*
Note: this metric is returned as a pre-calculated ratio in the API and therefore can't be aggregated. Only available on a daily breakdown.
Average Deal Size
Average opportunity amount across all LinkedIn influenced closed-won opportunities that were closed in the given period.*
Average Days To Close
Average days to close across all LinkedIn influenced closed-won opportunities that were closed in the given period.*
Influence is defined when an associated CRM lead engages with your LinkedIn marketing content within the selected lookback window.
*Closed opportunities are considered influenced by LinkedIn marketing if engagement occurred prior to the opportunity close date in the CRM.
**Open opportunities and Leads are considered influenced by LinkedIn marketing if an engagement occurred prior to the opportunity create date in the CRM.