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How to connect LinkedIn Revenue Attribution
How to connect LinkedIn Revenue Attribution

Guide to set up data collection for LinkedIn's Revenue Attribution Report

Gustav Karlsson avatar
Written by Gustav Karlsson
Updated over 2 months ago

Funnel's connector for LinkedIn Revenue Attribution lets you pull in the CRM enriched Revenue Attribution Report available within the LinkedIn Business Manager user interface.

Initial steps within LinkedIn

Before you attempt to connect LinkedIn Revenue Attribution in Funnel, make sure the following steps are completed:

  1. Set up a LinkedIn Business Manager account and make sure that the LinkedIn profile you'll be using when connecting data sources in Funnel has admin access within the Business Manager account. See LinkedIn's documentation for further guidance.
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  2. Connect your ad accounts to your LinkedIn Business Manager account. For more information see LinkedIn's documentation.
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  3. Connect your CRM platform to your LinkedIn Business Manager account. It might take a while for the data to synchronize (up to 72 hours). Read more about this step in LinkedIn's help section.
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  4. Within your Business Manager account, go to Settings -> Business Integrations and connect the Funnel application.

Setting up a connection in Funnel

Connecting via dashboard template

If you have access to Funnel's dashboards you can connect LinkedIn Revenue Attribution from the dedicated dashboard template:

  1. From the Dashboards page, click "Template gallery" and locate the LinkedIn Revenue Attribution template.
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  2. Click "Use template" and go back to the Dashboards page. You should see the dashboard listed under "Paid Ads".
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  3. Click "Connect" on the dashboard listing.
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  4. Authenticate with your LinkedIn user. When being directed to LinkedIn choose the Business Manager account you want to collect data for, and when being redirected back to Funnel click "Next" to go to the Configuration step.
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  5. Choose the "Default configuration" template and click "Next".
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  6. Click "Connect Data Source" to finalize the setup and get directed back to the dashboard.

Connecting from the data sources page

  1. From the Data Sources page, click "+ Connect Data Source" and locate LinkedIn Revenue Attribution in the list of available connectors.
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  2. Authenticate with your LinkedIn user. When being directed to LinkedIn choose the Business Manager account you want to collect data for, and when being redirected back to Funnel click "Next" to go to the Configuration step.
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  3. Choose your settings for:

    1. Report level

    2. Time Window (defines how data comes "pre-aggregated". Read more)

    3. Attribution Window

    4. Engagement Type

    5. Influence Level
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  4. click "Next".
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  5. Click "Connect Data Source" to finalize the setup. You can find your Revenue Attribution data sources on the Data Sources page and explore your data in the Data Explorer.

For a complete list of the Metrics and Dimensions available for this connector see the What data can I get from LinkedIn Revenue Attribution? knowledge base article.

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