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LinkedIn - Troubleshooting

Common issues when looking at LinkedIn data

Funnel Support avatar
Written by Funnel Support
Updated over a week ago

Problems connecting a Company Demographic Report

If you are having problems connecting a Company Demographic Report, please note that besides having the correct permissions for the Linkedin user that the connection is set up with, you also need need to be an authenticated member within the organisation with the role type ADMINISTRATOR.

If you are an administrator you should have access to a tab called "Admin tools" on your organisations LinkedIn page (top right corner of the page).

If you are not, please contact your LinkedIn account administrator and ask to be given the ADMINISTRATOR role type. For more information about the organisation access control read here and here.

Demographic metrics missing/inconsistent

Restrictions regarding demographic reports
The LinkedIn API only supports the top 100 demographic values for a Creative on a given day. For example, if a Creative is shown to members with 1000 different titles, a query for the impressions for that Creative will only return the 100 titles with the most impressions for that Creative for that day.

Metrics returned from LinkedIn are approximate, and rounded down to 0 for small values (e.g. 2 impressions for a demographic will be returned as 0 from the LinkedIn API). LinkedIn advises metric values will be adjusted to within 3 units in most cases.

For example, if you get 1 click each day for a hundred days, LinkedIn's API will still return 0 for this time period because each day's value was too low to be reported by the API.

Because of this you may observe inconsistencies when comparing:

  • Similar time ranges, for example, reporting on results over 7 days vs. 8 days.

  • The sum of daily metrics to the full corresponding time period.

  • Reporting levels, for example, adding campaign level data and comparing it to account level data.

  • A LinkedIn export for a given date range to the combination of daily reports in Funnel (in particular when expected values are low).

To minimise the effect of this approximation, select:

  • The highest reporting level you want to view. For example, selecting account level data instead of adding up campaign level data.

Campaign Group or Campaign data missing

Dimensions and metrics for Campaign groups and Campaigns having a draft or paused status cannot be retrieved by Funnel.

Creative dimensions missing

Some Creatives may be missing their full set of associated dimensions. This occurs because Funnel retrieves Creative metrics and dimensions separately, with dimensions being retrieved from one or more separate API endpoints, due to the structure of LinkedIn's API. If Funnel encounters an API error while trying to retrieve Creative dimensions, these dimensions will not be populated in Data Explorer.

To troubleshoot this, consider the following confirmed causes of missing Creative dimensions:

  • the Creative is not a Single Image or Single Job type and was created via sponsoring an organic post. Currently, the LinkedIn API cannot provide the Creative name field for these types of Creatives.

  • the Creative has a malformed Destination URL / Click URL. LinkedIn has confirmed instances of malformed URLs on Creatives causing problems with the API. Correcting the URL should avert API errors.

  • the Creative has been rejected as a result of LinkedIn's ad review process.

  • a temporary API error prevented the retrieval of some or all dimensions for some or all Creatives. This should self-rectify on the first data source download following the resumption of normal operation on the LinkedIn API.

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