When connecting your AdWords ad account you can get data down to an Ad level. In the connect window you will be able to show what level you prefer.
Choosing a report level
The supported report levels are:
- Ad Group ( Also includes campaign dimensions )
- Ad ( Also includes ad group and campaign dimensions )
- The metrics "Phone Impressions" and "Phone Calls" are only available when choosing Campaign and Ad Group level reporting .
- Universal App Campaign (UAC) is currently only available for reporting on Campaign level.
Additional Ad Level Data
Keyword/Placement is only available for Ad Level reporting.
Geo dimensions (Region, Country, City) are only available when choosing Campaign and Ad Group level reporting and can not be combined with Device or Labels.
The following metrics are available when choosing Geo:
- All conv
- All conv. value
- Total conv. value
- View-through conv.
Sometimes, setting up a connection with too many optional dimensions enabled can cause the connection to load too much data and fail. If this happens, try connecting the source again with lower granularity, for example by removing a optional dimensions or increasing the report level to ad group or campaign.