General info

Report type

When connecting a source in Funnel you'll get prompted to choose Report Type.
Standard here is the same as Campaign performance.

Conversions mismatches

If you have a problem with a conversion mismatch the most common one's we've noticed are explained here: Why can't I see all my Google Ads (AdWords) conversions?. Another thing you can check is the conversion window. We only collect the last 39 days by default. This means that if a conversion gets registered after the 39 day period then it won't be imported to Funnel. If you think this might be the case then we can do some configuring on our side and maybe be able to circumvent this situation.

Connect issues

If you have a problem when connecting a source then a common reason could be that you've connected a Google account on the wrong "level". This is explained here: About access levels in your Google Ads Account

Missing Fields

Sometimes we've noticed that fields display name and id in Adwords/Google Ads is not the same. Please have a quick look here: All report reference and make sure that we don't already support your missing field but that it is called something else.

Miscellaneous quirks


When connecting a keyword/placement level ad report in Funnel one should have in mind that keyword/placement data will cause all of the data for this source to get segmented. This means if comparing a Campaign level report (Google Ads UI) with a Keyword/placement level Ad report (Funnel), there might be differences in the totals since some data doesn't fit the segmentation of keyword/placement.
If you're seeing a mismatch between your keyword data in Funnel and in adwords, look for a row with keyword value "Content". This row holds all your data from the display network. Filter it out and your data should match up with your search network keywords.

Campaign Type restrictions

Currently, several campaign types are not fully supported by the Adwords API. In some cases, using Google Ads API can solve this issue.

  • App campaigns: App campaigns with subtype "App engagements" cannot currently be imported by the Adwords connector. Other App campaigns can only be brought in at the "Campaign" report level and are not available in the Geo Performance report. These restrictions does not exist in the Google Ads API: all kinds of app campaigns should always be visible.
  • Local campaigns: Local campaigns are not supported at all in the Adwords API. Use the Google Ads API to fetch this campaign type.
  • Smart Campaigns: Smart campaigns are not supported at all in the Adwords API. Use the Google Ads API to fetch this campaign type. Smart campaigns are only available at the "Campaign" report level.
  • Discovery Campaigns: Discovery campaigns can be imported normally, but will have no value for "Campaign Type" in Funnel. We have seen some unexpected behaviours from Adwords when fetching keyword/placement fields for this campaign type. Please be aware of this if you know that you have Discovery campaigns in your ad account. Discovery Campaigns are not supported in the Google Ads API.

Geo Dimensions

During connect there is an option to include Geo Dimensions. If chosen, a different report type will be downloaded called "Geo Performance Report". It is not possible to compare data between this report and "Campaign Performance Report", which is the default report type we download. Also, some fields that are possible to get through the standard report won't be downloaded anymore.
Video Campaigns are not fully supported in Geo Reports.

Expanded Text Ad

For ads of the type "Expanded Text Ad", the field "Ad" will not populate. Instead, the ad name can be seen in the fields "Headline 1" and "Headline 2".

Audience Reporting

The audience type "Detailed demographics" is not supported in either of Googles Ads APIs.

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