Funnel Measurement, formerly known as Adtriba, offers a unified marketing measurement solution driven by a powerful triangulation approach. With Funnel Measurement, you get a comprehensive, data-driven view of your marketing efforts.
The following articles will help you learn more about the concepts, functionalities and configurations related to Funnel Measurement:
Adtriba Core (Multi-touch Attribution)
Adtriba Sphere (Marketing Mix Modeling)