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Dimensions
These fields help categorize and segment advertising performance data.
Date – The reporting date for the campaign performance data.
Venue Type – The category of the location where the ad was displayed (e.g., billboards, transit screens, malls).
Advertiser Name – The name of the company running the campaign.
Insertion Order Name – The name of the insertion order, which defines the terms of the ad buy.
Insertion Order – A unique identifier for the insertion order associated with the campaign.
Contract Number – A reference number for the contract governing the campaign.
Campaign – The name of the advertising campaign.
Campaign ID – A unique identifier assigned to the campaign.
Campaign Pixel – A tracking mechanism used to measure campaign performance.
Creative Name – The name of the specific ad creative used in the campaign.
Creative – The actual advertisement displayed (e.g., image, video, animation).
Creative ID – A unique identifier assigned to the creative asset.
Creative Pixel – A tracking pixel associated with a specific creative to measure engagement or viewability.
US DMA – The Designated Market Area (DMA) in the United States where the ad was shown. This helps analyze regional ad performance.
Metrics
These fields quantify the effectiveness and cost of the advertising campaign.
Impressions – The total number of times the ad was displayed on screens.
Client Cost – The total amount spent by the advertiser for the campaign.
Client eCPM (Effective Cost Per Mille) – The effective cost per 1,000 impressions. This metric helps evaluate the efficiency of the ad spend.