The Creative name dimension in Funnel does not match the name or label you see for the same Creative in LinkedIn Campaign Manager.
Error message or symptoms
The Creative name value in Funnel looks different from the Creative label in the LinkedIn UI.
When does this occur
You compare Creative name in Funnel or exports to names shown in LinkedIn Campaign Manager
The underlying content object in LinkedIn was named when it was created, which may differ from later UI labels
Root cause
Funnel shows the Creative name field provided by LinkedIn when the content object is created. LinkedIn Campaign Manager can display a different label in the UI for the same Creative.
Solution
In Funnel, use Creative name for reporting and joins when it shows a name from LinkedIn. Creative name is a rule-based dimension and can fall back to Creative ID when LinkedIn does not provide a stable name through the API.
In LinkedIn, open the content object behind the Creative to see the name set at creation time if you need to align naming going forward.
If Creative name is missing entirely, see Troubleshoot missing Creative dimensions in LinkedIn Ads.