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Troubleshoot missing Performance Max data in Microsoft Advertising reports

Find out which Microsoft Advertising reports include Performance Max campaigns, and why they appear in Geo report data.

Problem summary

Performance Max campaigns from Microsoft Advertising are missing from some of your Funnel data, or they appear in data where you didn't expect them, such as a Geo data source.

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Error message or symptoms

  • Performance Max campaigns don't appear in data sources that use report types other than Campaign or Geo.

  • Performance Max campaigns appear in a Geo data source, for example a source called Geo | Daily.

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When does this occur

  • Your Microsoft Advertising account has Performance Max campaigns.

  • You compare data sources that use different Microsoft Advertising report types.

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Root cause

Microsoft Advertising only includes Performance Max campaigns in its Campaign report and its Geo report. Other report types don't include them, so Funnel can't import Performance Max data from those reports.

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Funnel requests all campaign types from the Geo report, so Performance Max campaigns appear in Geo data sources. This is expected and matches the Geo report in Microsoft Advertising.

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Solution

  1. To get Performance Max campaign data, use a Microsoft Advertising data source with the Campaign or Geo report type.

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  2. If Performance Max campaigns already appear in a Geo data source, you don't need to change anything. You can use that data source for your Performance Max reporting.

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