When using our connector to AdWords/Google Ads, you have the option to connect either a regular metric report or a non-aggregatable report.
If you are unsure about what category to pick from. Regular metrics will most certainly cover most, if not all of your use cases.

Regular metrics

Regular metrics download cost, clicks and impressions. Conversions and video metrics are also included.

Non-aggregatable metrics

The NAM mode will download what we think are non-aggregatable fields. These fields behave a bit differently to their aggregatable counterpart and have their own set of configuration within Funnel. These fields include Search Impression Share and its siblings.
Supported Non-aggregatable fields:

  • Search Impr. Share
  • Search Lost IS (budget)
  • Search Lost IS (rank)

Time window

Time window defines how many days the integration will attribute data for. A 1 day time window will download data and attribute data to that day. A 7 day time window will download seven days of data and attribute that to the last date. A 7 day time window is often used when you are interested in how much Search Impression Share you received for your campaign / ad group over a single week.

Report Types

Our connector to AdWords currently supports two report types within the regular metric selection.

  • Standard report. Includes the standard Campaign / Ad Group / Ad-level performance reports.
  • Shopping report. Includes the Shopping performance report.
  • Placeholder feed item. Includes the Placeholder feed item report.

Standard report

Choosing a report level

The supported report levels are:

  • Campaign
  • Ad Group ( Also includes campaign dimensions )
  • Ad ( Also includes ad group and campaign dimensions )

Note

  • The metrics "Phone Impressions" and "Phone Calls" are only available when choosing Campaign and Ad Group level reporting .
  • Universal App Campaign (UAC) is currently only available for reporting on Campaign level.

Additional Ad Level Data

Keyword/Placement is only available for Ad Level reporting.

Optional Dimensions

Geo dimensions (Region, Country, City) are only available when choosing Campaign and Ad Group level reporting.

The following metrics are available when choosing Geo:

  • Impressions
  • Interactions
  • Clicks
  • Cost
  • All conv
  • All conv. value
  • Conversions
  • Total conv. value
  • Views
  • View-through conv.

Shopping report

The supported report levels are:

  • Campaign
  • Ad Group ( Also includes campaign dimensions )

Optional Dimensions

Shopping performance dimensions include:

  • Brand
  • Merchant
  • Offer ID
  • Store ID

Metrics

  • Clicks
  • Cost
  • Impressions
  • Conversions
  • Pivoted conversions

Sometimes, setting up a connection with too many optional dimensions enabled can cause the connection to load too much data and fail. If this happens, try connecting the source again with lower granularity, for example by removing a optional dimensions or increasing the report level to ad group or campaign. 

Did this answer your question?