Default of adverstiser currency

All monetary metrics are by default retrieved in USD from the AppNexus API. There is an option when connecting to Appnexus in Funnel to be able to get the monetary metrics converted into the advertiser currency instead. This option is only available for the Advertiser analytics report and Network advertiser analytics report. All metrics that are affected by the choice of currency is marked with a star in the lists below.

Spend vs Total Revenue

Total revenue in the Appnexus UI matches with Spend in Funnnel. Total revenue is booked revenue which means the total revenue booked through a direct advertiser.

Report types, Metrics and Dimensions

The Appnexus connector has 3 different report types, Advertiser analytics, Network advertiser analytics and Video  Analytics. The three reports all have a shared set of dimensions and metrics for some reports, they also have report specific dimensions and metrics.

Shared dimensions

All reports will contain the following dimensions, there are also some extra dimensions lister for every report under "Extra dimensions"

  • Date
  • Currency
  • Campaign ID
  • Campaign name
  • Advertiser name
  • Advertiser ID
  • Insertion order ID
  • Insertion order name
  • Line item ID
  • Line item name
  • Creative id
  • Creative name
  • Size
  • Country name
  • Seller member ID
  • Seller member name
  • Publisher ID
  • Publisher name
  • Deal ID
  • Deal Name
  • Supply type
  • Split ID
  • Split Name

Advertiser analytics report

Select this report for most advertiser related data.

Metrics

  • Attributed revenue*
  • Click conversions rate
  • Click throughput
  • Click-through rate
  • Clicks
  • Conversion rate
  • Conversion rate per million
  • Impressions
  • Impressions viewed
  • Media cost*
  • Revenue eCPA*
  • Revenue eCPC*
  • Revenue eCPM*
  • Spend*
  • Total conversions
  • Total revenue*
  • View Measurement Rate
  • View Rate
  • View measured impressions
  • Post click conversions
  • Post click conversions rate
  • Post click revenue*
  • Post view conversions
  • Post view conversions rate
  • Post view revenue*

Extra dimensions

  • Media type
  • Pixel ID

Network advertiser analytics report

Select this report for most network advertiser related data.

Metrics

  • Attributed revenue*
  • Click conversions rate
  • Click throughput
  • Click-through rate
  • Clicks
  • Conversion rate
  • Conversion rate per million
  • Impressions
  • Impressions viewed
  • Media cost*
  • Revenue eCPA*
  • Revenue eCPC*
  • Revenue eCPM*
  • Spend*
  • Total conversions
  • Total revenue*
  • View Measurement Rate
  • View Rate
  • View measured impressions
  • Post click conversions
  • Post click conversions rate
  • Post click revenue*
  • Post view conversions
  • Post view conversions rate
  • Post view revenue*

Extra dimensions

  • Creative Code

Video analytics report

Select this report to get data about video views.

Metrics

  • Skips
  • 100% complete
  • 25% complete
  • 50% complete
  • 75% complete

Extra dimensions

  • Site Domain
  • Video player size
  • Video playback method
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