Currency
All monetary metrics are by default reported in USD. When connecting an Advertiser analytics report or a Network advertiser analytics report it is instead possible to use the advertiser currency. Doing so means that monetary metrics will be converted when fetching the data from AppNexus (Xandr). Please note that this can result in minor data mismatches due to potential rounding errors, as each row of data is converted from USD to the advertiser currency. An alternative to this is to use Funnel's standard currency conversion.
Spend vs Total Revenue
Total revenue in the AppNexus UI matches with Spend in Funnel. Total revenue is booked revenue which means the total revenue booked through a direct advertiser.
Advertiser analytics report
Dimensions
Advertiser ID
Campaign ID
Campaign name
Country name
Creative ID
Creative name
Deal ID
Deal name
Insertion order ID
Insertion order name
Line item ID
Line item name
Media type
Pixel ID
Publisher ID
Publisher name
Seller member ID
Seller member Name
Size
Split ID
Split name
Supply type
Metrics
Clicks
Impressions
Impressions viewed
Media cost
Post click conversions
Post click revenue
Post view conversions
Post view revenue
Spend
View measured impressions
25% complete
50% complete
75% complete
100% complete
Video errors
Video skips
Video starts
Video analytics report
Dimensions
Advertiser ID
Campaign ID
Campaign name
Country name
Creative ID
Creative name
Deal ID
Deal name
Insertion order ID
Insertion order name
Line item ID
Line item name
Publisher ID
Publisher name
Seller member ID
Seller member Name
Site domain
Size
Split ID
Split name
Supply type
Metrics
25% complete
50% complete
75% complete
100% complete
Clicks
Impressions
Post click conversions
Post view conversions
Video Errors
Video skips
Video starts
Network analytics report
Dimensions
Campaign ID
Campaign name
Creative ID
Creative name
Line item ID
Line item impressions budget daily
Line item impressions budget lifetime
Line item name
Line item revenue budget daily (advertiser currency)
Line item revenue budget lifetime (advertiser currency)
Line item type
Pixel ID
Pixel name
Size
Split ID
Split name
Metrics
Clicks
Cost
Data costs
Impressions
Post click conversions
Post click conversions (cross device)
Post view conversions
Post view conversions (cross device)
Total cost
Network advertiser analytics report
Dimensions
Advertiser ID
Campaign ID
Campaign name
Country name
Creative code
Creative ID
Creative name
Deal ID
Deal name
Insertion order ID
Insertion order name
Line item ID
Line item impressions budget daily
Line item impressions budget lifetime
Line item name
Line item revenue budget daily (advertiser currency)
Line item revenue budget lifetime (advertiser currency)
Publisher ID
Publisher name
Seller member ID
Seller member Name
Size
Split ID
Split name
Supply type
Metrics
Clicks
Impressions
Impressions viewed
Media cost
Post click conversions
Post click revenue
Post view conversions
Post view revenue
View measured impressions
Geo analytics report
Dimensions
Campaign ID
Campaign name
Country name
City ID
City name
Country code
Country ID
DMA ID
DMA name
Region code
Region ID
Region name
Line item ID
Line item name
Split ID
Split name
Metrics
Clicks
Impressions
Post click conversions
Post view conversions
Network device analytics report
Dimensions
Browser name
Campaign ID
Campaign name
Device make name
Device model name
Device type
Line item code
Line item ID
Line item name
Media type
Mediatype id
Operating system family name
Operating system name
Size
Metrics
Clicks
Cost
Impressions
Post click conversions
Post view conversions
Total cost
Buyer segment performance report
Dimensions
Age bucket
Age bucket ID
Campaign ID
Campaign name
Gender
Line item ID
Line item name
Segment ID
Segment name
Split ID
Split name
Metrics
Clicks
Impressions
Post click conversions
Post view conversions
Site domain performance report
Dimensions
Advertiser ID
Age bucket
Age bucket ID
Campaign ID
Campaign name
Fold position
Fold position ID
Gender
Line item ID
Line item name
Mobile application ID
Mobile application name
Second level category ID
Second level category name
Site domain
Split ID
Split name
Supply type
Top level category ID
Top level category name
Metrics
Impressions
Clicks
Post click conversions
Post view conversions
Media cost
Total cost