Default of advertiser currency

All monetary metrics are by default retrieved in USD from the AppNexus API. There is an option when connecting to Appnexus in Funnel to be able to get the monetary metrics converted into the advertiser currency instead. This option is only available for reports containing monetary metrics.

Spend vs Total Revenue

Total revenue in the Appnexus UI matches with Spend in Funnel. Total revenue is booked revenue which means the total revenue booked through a direct advertiser.

Advertiser analytics report

Dimensions

Advertiser ID

Campaign ID

Campaign name

Country name

Creative ID

Creative name

Deal ID

Deal name

Insertion order ID

Insertion order name

Line item ID

Line item name

Media type

Pixel ID

Publisher ID

Publisher name

Seller member ID

Seller member Name

Size

Split ID

Split name

Supply type

Metrics

Clicks

Impressions

Impressions viewed

Media cost

Post click conversions

Post click revenue

Post view conversions

Post view revenue

Spend

View measured impressions

25% complete

50% complete

75% complete

100% complete

Video errors

Video skips

Video starts

Video analytics report

Dimensions

Advertiser ID

Campaign ID

Campaign name

Country name

Creative ID

Creative name

Deal ID

Deal name

Insertion order ID

Insertion order name

Line item ID

Line item name

Publisher ID

Publisher name

Seller member ID

Seller member Name

Site domain

Size

Split ID

Split name

Supply type

Metrics

25% complete

50% complete

75% complete

100% complete

Clicks

Impressions

Post click conversions

Post view conversions

Video Errors

Video skips

Video starts

Network analytics report

Dimensions

Campaign ID

Campaign name

Creative ID

Creative name

Line item ID

Line item impressions budget daily

Line item impressions budget lifetime

Line item name

Line item revenue budget daily (advertiser currency)

Line item revenue budget lifetime (advertiser currency)

Line item type

Pixel ID

Pixel name

Size

Split ID

Split name

Metrics

Clicks

Cost

Data costs

Impressions

Post click conversions

Post click conversions (cross device)

Post view conversions

Post view conversions (cross device)

Total cost

Network advertiser analytics report

Dimensions

Advertiser ID

Campaign ID

Campaign name

Country name

Creative code

Creative ID

Creative name

Deal ID

Deal name

Insertion order ID

Insertion order name

Line item ID

Line item impressions budget daily

Line item impressions budget lifetime

Line item name

Line item revenue budget daily (advertiser currency)

Line item revenue budget lifetime (advertiser currency)

Publisher ID

Publisher name

Seller member ID

Seller member Name

Size

Split ID

Split name

Supply type

Metrics

Clicks

Impressions

Impressions viewed

Media cost

Post click conversions

Post click revenue

Post view conversions

Post view revenue

View measured impressions

Geo analytics report

Dimensions

Campaign ID

Campaign name

Country name

City ID

City name

Country code

Country ID

DMA ID

DMA name

Region code

Region ID

Region name

Line item ID

Line item name

Split ID

Split name

Metrics

Clicks

Impressions

Post click conversions

Post view conversions

Network device analytics report

Dimensions

Browser name

Campaign ID

Campaign name

Device make name

Device model name

Device type

Line item code

Line item ID

Line item name

Media type

Mediatype id

Operating system family name

Operating system name

Size

Metrics

Clicks

Cost

Impressions

Post click conversions

Post view conversions

Total cost

Buyer segment performance report

Dimensions

Age bucket

Age bucket ID

Campaign ID

Campaign name

Gender

Line item ID

Line item name

Segment ID

Segment name

Split ID

Split name

Metrics

Clicks

Impressions

Post click conversions

Post view conversions

Site domain performance report

Dimensions

Advertiser ID

Age bucket

Age bucket ID

Campaign ID

Campaign name

Fold position

Fold position ID

Gender

Line item ID

Line item name

Mobile application ID

Mobile application name

Second level category ID

Second level category name

Site domain

Split ID

Split name

Supply type

Top level category ID

Top level category name

Metrics

Impressions

Clicks

Post click conversions

Post view conversions

Media cost

Total cost

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