Funnel is built to handle massive amounts of data and will scale to even the largest of use cases. That said, in order to achieve the best performance for yourself as well as for other Funnel users, and to comply with platforms’ API requirements, we have a set of fair usage limits.
General connector and volume limits
Number of individual data sources:
1,000 per workspace
10,000 per connector type (across all workspaces)
40,000 per subscription (across all workspaces)
Data sources added or reconfigured: 1,500 updates per connector and day
Number of metrics and dimensions: 5,000 per workspace
Number of data rows:
1,000,000 per individual data source and day
30,000,000 per export file
Facebook Ads API limits
Meta places additional limits on all their customers’ API usage, which means that Facebook Ads has these limits in addition to the general limits outlined above:
500 data source connects or reconfigures per day
No more than 5 data sources per Facebook ad account, on average
Most Funnel customers will never come close to these limits but if you find yourself at or near the limit please reach out to our support and we'll be happy to assist in finding a solution.