Funnel is built to handle massive amounts of data and will scale to even the largest of use cases. That said, in order to achieve the best performance for yourself as well as for other Funnel users, and to comply with platforms’ API requirements, we have a set of fair usage limits.
General connector and volume limits
Number of individual Data Sources:
1,000 per Workspace
10,000 per Data Source type (across all Workspaces)
40,000 per Subscription (across all Workspaces)
Data Sources added or reconfigured: 1,500 updates per Data Source type and day
Number of metrics and dimensions: 5,000 per workspace
Number of data rows:
1,000,000 per individual Data Source and day
500,000,000 per exported part (file or table partition) when exporting data per day or month (not single part). For file destinations (S3, GCS, Blob storage) this assumes that you are using our GZIP option otherwise the limit is around 30,000,000 when disabling GZIP.
500,000 per export file for Google Sheets / Microsoft Excel / Google Analytics 4 Data Shares
Facebook Ads API limits
Meta places additional limits on all their customers’ API usage, which means that Facebook Ads has these limits in addition to the general limits outlined above:
500 data source connects or reconfigures per day
No more than 5 data sources per Facebook ad account, on average
Most Funnel customers will never come close to these limits but if you find yourself at or near the limit please reach out to our support and we'll be happy to assist in finding a solution.