API v1

Dimensions

  • Date
  • Advertiser Name
  • Ad Group Id
  • Ad Group Name
  • Channel Name

Metrics

  • Total Order Value
  • Impressions
  • Cost
  • Verified visit conversions
  • Verified visits
  • Verified visit ROAS
  • Verified visit rate
  • Click Conversions
  • Click Total Order Value
  • Total Conversions
  • View Conversions
  • View Total Order Value
  • Clicks
  • Media spend
  • Platform spend
  • Verified visit total order value

API v2

Note: Campaign level connects are not supported by Steelhouse and therefore no longer available in Funnel.

Campaign Group Report

Dimensions

  • Date
  • Campaign Group Description
  • Campaign Group End Time
  • Campaign Group ID
  • Campaign Group Name
  • Campaign Group Start Time

Metrics

  • Assisted Order Value
  • Average Order Value
  • Completed Views
  • Conversions
  • Cost
  • Impressions
  • Order Value
  • Reached users
  • Frequency
  • Total Order Value
  • Verified visit conversions
  • Verified visits
  • Viewable Impressions

Creative Group Report

Dimensions

  • Date
  • Ad Group Name
  • Ad Group ID

Metrics

  • Total Order Value
  • Impressions
  • Cost
  • Verified visit conversions
  • Verified visits
  • Assisted Conversions
  • Assisted Total Order Value
  • Campaign End Time
  • Campaign Start Time
  • Reached users
  • Frequency
  • Completed Views
  • Viewable Impressions

Creative Report

Dimensions

  • Date
  • Creative Name
  • Creative ID

Metrics

  • Total Order Value
  • Impressions
  • Cost
  • Verified visit conversions
  • Verified visits
  • Assisted Conversions
  • Assisted Total Order Value
  • Campaign End Time
  • Campaign Start Time
  • Reached users
  • Frequency
  • Completed Views
  • Viewable Impressions

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