When connecting a TikTok Organic data source you are able to choose between three different reports - Profile Insights, Video Insights and Video Insights Daily Activity.
Profile Insights report
Selected configuration imports data related to your TikTok profile, such as net change in followers, daily video views, followers country of origin and gender distribution. See full list of dimensions and metrics below.
Dimensions
Country
Country Code
Profile Image URL
Profile Name
Username
Metrics
Gender Distribution: Female
Gender Distribution: Male
Gender Distribution: Other
Net Change Followers
Percentage Followers by Country
Profile Comments
Profile Likes
Profile Shares
Profile Video Views
Profile Views
Total Followers
Date attribution
Some metrics are available with a 24-48 hour delay from the TikTok API. Hence, date is set two days back to avoid fetching empty data sets.
Note
The dimensions Country and Country Code are based on the top 10 countries of origin of the total followers of the TikTok Business account. The remaining followers are categorised as originated from "Other" countries.
Video Insights report
Selected configuration imports data related to your TikTok videos. Here you find the total number of views, your total reach as well as other metrics, some broken down on a country level.
Dimensions
Country
Country Code
Video Caption
Video Create Time
Video Embed URL
Video ID
Video Share URL
Metrics
Completed Views
Percent Video Views by Country
Total Video View Time
Video Comments
Video Duration
Video Likes
Video Reach
Video Shares
Video Views
Video Views by Country
Date attribution
The date is set to the create date, i.e. when the TikTok video was posted. This means that the data will be updated on every download.
Note
The dimensions Country and Country Code are based on the top 10 countries of origin of the video viewers of a specific video within a certain day. The remaining followers are categorised as originated from "Other" countries.
Video Insights Daily Activity report
Selected configuration imports daily data for your TikTok videos. Want to know how many Views, Likes, Comments or Shares you received on a specific day? Here you have it!
Dimensions
Video Caption
Video Create Time
Video Embed URL
Video ID
Video Share URL
Metrics
Video Comments (Daily)
Video Likes (Daily)
Video Shares (Daily)
Video Views (Daily)
Date attribution
The date is set to today, which means that a timeline is created where it is possible to see daily changes.
Note
The metrics in this report are calculated based on stored data between two adjacent days with successful downloads. Hence, this may result in small data mismatches.