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What data can I get from TikTok Organic?
What data can I get from TikTok Organic?
Tobias Modig avatar
Written by Tobias Modig
Updated over a month ago

When connecting a TikTok Organic data source you are able to choose between three different reports - Profile Insights, Video Insights and Video Insights Daily Activity.

Profile Insights report

Selected configuration imports data related to your TikTok profile, such as net change in followers, daily video views, followers country of origin and gender distribution. See full list of dimensions and metrics below.

Dimensions

  • Country

  • Country Code

  • Profile Image URL

  • Profile Name

  • Username

Metrics

  • Gender Distribution: Female

  • Gender Distribution: Male

  • Gender Distribution: Other

  • Net Change Followers

  • Percentage Followers by Country

  • Profile Comments

  • Profile Likes

  • Profile Shares

  • Profile Video Views

  • Profile Views

  • Total Followers

Date attribution

Some metrics are available with a 24-48 hour delay from the TikTok API. Hence, date is set two days back to avoid fetching empty data sets.

Note

The dimensions Country and Country Code are based on the top 10 countries of origin of the total followers of the TikTok Business account. The remaining followers are categorised as originated from "Other" countries.

Video Insights report

Selected configuration imports data related to your TikTok videos. Here you find the total number of views, your total reach as well as other metrics, some broken down on a country level.

Dimensions

  • Country

  • Country Code

  • Video Caption

  • Video Create Time

  • Video Embed URL

  • Video ID

  • Video Share URL

  • Video Thumbnail URL (Temporary URL that expires in a relatively short timespan)

Metrics

  • Completed Views

  • Percent Video Views by Country

  • Total Video View Time

  • Video Comments

  • Video Duration

  • Video Likes

  • Video Reach

  • Video Shares

  • Video Views

  • Video Views by Country

Date attribution

The date is set to the create date, i.e. when the TikTok video was posted. This means that the data will be updated on every download.

Note

The dimensions Country and Country Code are based on the top 10 countries of origin of the video viewers of a specific video within a certain day. The remaining followers are categorised as originated from "Other" countries.

Video Insights Daily Activity report

Selected configuration imports daily data for your TikTok videos. Want to know how many Views, Likes, Comments or Shares you received on a specific day? Here you have it!

Dimensions

  • Video Caption

  • Video Create Time

  • Video Embed URL

  • Video ID

  • Video Share URL

  • Video Thumbnail URL (Temporary URL that expires in a relatively short timespan)

Metrics

  • Video Comments (Daily)

  • Video Likes (Daily)

  • Video Shares (Daily)

  • Video Views (Daily)

Date attribution

The date is set to today, which means that a timeline is created where it is possible to see daily changes.

Note

The metrics in this report are calculated based on stored data between two adjacent days with successful downloads. Hence, this may result in small data mismatches.

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