Tools and Features
Tools and Features
14 articles
Automated Spend MappingHow does the automated spend mapping works?
Split reports by new and returning customer types
True Consent Mode
Adtriba's TV Tracking FeatureIn this article we'll explain how Adtriba's TV Tracking feature works
Adtriba's Multi-Touch AttributionLearn everything about our multitouch attribution algorithm
Channel vs. Spend MappingHow the channel mapping can affect your spend mapping
Cross Device Tracking: Deterministic and Probabilistic ApproachesLearn something about Cross Device Tracking and how Adtriba approaches this challenge
Mobile App AttributionSee why mobile App Attribution is essential for the success of your mobile ad campaigns.
Unified Marketing Measurement (UMM)In this article we'll explain how the UMM feature works and if you are the right candidate for it
How to use UMM to measure social / display viewsLearn everything about how you can measure the impact of the social/display views with UMM
Adtriba's CLV AttributionThis article explains how the Adtriba CLV attribution works
Spend Mapper - Increase of Funnel-campaign granularityWhat to do when you need more granular funnel campaigns to match them to your Adtriba campaigns
Spend MapperMap your spend from funnel.io to your Adtriba campaigns
Customer Journeys - User TrackingIn this article we'll describe the most common questions around the cookie-based user tracking methodology